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49 True/False questions

  1. non-profit promotionswants to sell a product and exchange customer money for that product

          

  2. core offeringThe most basic customer benefit, essentially a commodity

          

  3. Channel powerA clash of goals and methods between distribution channel members

          

  4. Pricing Strategy of Servicedeveloped by determine what the price is dependent upon.

          

  5. Supply Chain Integrationprovides value-added offerings to certain customers who represent the largest value to the firm

          

  6. Heterogeneityvariability; when services have problems being standardized. (fast food: excellent training & set procedures)

          

  7. Technology/Planning Integrationinformational system that connects managers across and through the firms in the supply chain.

          

  8. transactional functionsbuying, selling, risk taking

          

  9. Serviceintermediaries that take title, or ownership, of the product from the producer and set price/method of sale

          

  10. retailerthe result of applying human or mechanical efforts to people or objects;

          

  11. Horizontal Conflictproblems that develop between different levels of marketing channel members (manuf. & retailer conflict)

          

  12. Channel Conflictproblems that develop between different levels of marketing channel members (manuf. & retailer conflict)

          

  13. for-profit promotionbuilding awareness and looking for donations and support to help its cause

          

  14. discrepancies of quantitythe lack of all the items a customer needs to receive full satisfaction from a product(s)

          

  15. logistical functionsassorting, storing, sorting, transporting

          

  16. Marketing Channelmarketing mix, target markets, positioning, public relations

          

  17. Spatial discrepancyproblems that develop between different levels of marketing channel members (manuf. & retailer conflict)

          

  18. vertical conflictproblems that develop between different levels of marketing channel members (manuf. & retailer conflict)

          

  19. Customized OfferingThe most basic customer benefit, essentially a commodity

          

  20. intangibilitythe inability of the production and consumption of a service to be separated (constant feedback; need of well trained employees)

          

  21. Channel leader/captaina member of a marketing channel that exercises authority and power over the activities of other channel members

          

  22. three main functions of channel intermediariesorganisations that facilitate the distribution of products to customers

          

  23. Providing Specialization/Division Of Laborbreaking down complex tasks into simpler ones and training specialists to accomplish the tasks

          

  24. Measurement Integrationprovides value-added offerings to certain customers who represent the largest value to the firm

          

  25. Promotion Strategy of Servicestangible cue, Celebrity endorsements or consistent corporate image

          

  26. Internal Operations Integrationdepartments should have the same goals and understand what is expected from them.

          

  27. Customer Integrationensure that each part of the supply chain is accountable for meeting its own goals

          

  28. supplemental offeringMass customization

          

  29. Marketing methodsintangible, inseparable, heterogeneous and perishable

          

  30. inseparabilitythe inability of the production and consumption of a service to be separated (constant feedback; need of well trained employees)

          

  31. Standardized Offeringan offering that is easily replicable and non-unique

          

  32. Material and Service Supplier Integrationdepartments should have the same goals and understand what is expected from them.

          

  33. Place strategy for servicesdeveloped by determine what the price is dependent upon.

          

  34. discrepancy of assortmentthe lack of all the items a customer needs to receive full satisfaction from a product(s)

          

  35. economies of scaleFactors that cause a producer's average cost per unit to fall as output rises

          

  36. Relationship Integrationthe ability of two or more companies to develop social connections that guide their interactions ()

          

  37. facilitating functionsassorting, storing, sorting, transporting

          

  38. Public Relationsworking in the community and getting individuals to talk positively about the company or product without having to pay for it as an advertisement

          

  39. just in time inventoryprovides value-added offerings to certain customers who represent the largest value to the firm

          

  40. Search Qualitiescharacteristics that are easily reviewed before a purchase occurs (pic of vitamins to relate a dr's wellness service)

          

  41. channel intermediariesthe joint effort of all channel members to create a channel that serves customers and creates a competitive advantage

          

  42. Temporal discrepancieswhen the location of a producer is too far away from the location of the markets for the product

          

  43. Agents and brokersthe capacity of a particular marketing channel member to control or influence the behavior of other channel members

          

  44. Marketing Servicesintangible, inseparable, heterogeneous and perishable

          

  45. 6 types of integrationprovides value-added offerings to certain customers who represent the largest value to the firm

          

  46. channel partneringthe capacity of a particular marketing channel member to control or influence the behavior of other channel members

          

  47. Merchant Wholesalerinstitutions that purchase goods from producers and then resell them

          

  48. tangible cueallow the consumer to visualize why their service is superior

          

  49. Perishabilityservice can't be heard, felt, touched, seen or tasted