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49 Multiple choice questions

  1. ensure that each part of the supply chain is accountable for meeting its own goals
  2. the joint effort of all channel members to create a channel that serves customers and creates a competitive advantage
  3. physical distribution, inventory storage and sorting.
  4. institutions that purchase goods from producers and then resell them
  5. breaking down complex tasks into simpler ones and training specialists to accomplish the tasks
  6. provides value-added offerings to certain customers who represent the largest value to the firm
  7. problems that develop between different levels of marketing channel members (manuf. & retailer conflict)
  8. service can't be heard, felt, touched, seen or tasted
  9. services they cannot be stored, warehoused, or inventoried (empty airline seats)
  10. building awareness and looking for donations and support to help its cause
  11. a member of a marketing channel that exercises authority and power over the activities of other channel members
  12. allow the consumer to visualize why their service is superior
  13. an alignment between a firm and their supply chain materials and service providers.
  14. A clash of goals and methods between distribution channel members
  15. wholesalers whose main purpose is to facilitate sale (collect fee based on sales)
  16. location, scheduling, convenience, number of outlets and direct versus indirect distribution
  17. the ability of two or more companies to develop social connections that guide their interactions ()
  18. assorting, storing, sorting, transporting
  19. when the location of a producer is too far away from the location of the markets for the product
  20. Mass customization
  21. Relationship Integration
    Measurement Integration
    Technology/Planning Integration
    Material and Service Supplier Integration
    Internal Operations Integration
    Customer Integration
  22. wants to sell a product and exchange customer money for that product
  23. variability; when services have problems being standardized. (fast food: excellent training & set procedures)
  24. Factors that cause a producer's average cost per unit to fall as output rises
  25. a channel conflict that occurs among channel members on the same level (two different retailers; encourages competition)
  26. characteristics that are easily reviewed before a purchase occurs (pic of vitamins to relate a dr's wellness service)
  27. intermediaries that take title, or ownership, of the product from the producer and set price/method of sale
  28. intangible, inseparable, heterogeneous and perishable
  29. organisations that facilitate the distribution of products to customers
  30. Individuals and firms involved in the process of making a product available for use to end consumers (Physical Distribution or Place)
  31. developed by determine what the price is dependent upon.
  32. working in the community and getting individuals to talk positively about the company or product without having to pay for it as an advertisement
  33. The most basic customer benefit, essentially a commodity
  34. an offering that is easily replicable and non-unique
  35. tangible cue, Celebrity endorsements or consistent corporate image
  36. marketing mix, target markets, positioning, public relations
  37. buying, selling, risk taking
  38. when multiple firms in a supply chain coordinate their activities and processes to satisfy the customer
  39. the result of applying human or mechanical efforts to people or objects;
  40. transaction, logistics and facilitating functions
  41. An inventory method in which stock is scheduled to arrive exactly when it is needed.
  42. informational system that connects managers across and through the firms in the supply chain.
  43. the inability of the production and consumption of a service to be separated (constant feedback; need of well trained employees)
  44. extras that build value and customer loyalty through the marketing of your differential advantage
  45. Discrepancies between production and consumption
  46. the lack of all the items a customer needs to receive full satisfaction from a product(s)
  47. Occurs when a product is produced but a customer is not ready to buy it
  48. the capacity of a particular marketing channel member to control or influence the behavior of other channel members
  49. departments should have the same goals and understand what is expected from them.