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60 Matching questions

  1. 80/20 Principle
  2. position
  3. accessory equipment
  4. profitability
  5. Generation X
  6. business product
  7. supplies
  8. reposition
  9. shopping product
  10. Optimizers
  11. Why do companies develop new products?
  12. product use
  13. Family life cycle segmentation
  14. a product includes
  15. no market segmentation
  16. Unsought Products
  17. United States Federal Government is considered
  18. Buying Processes
  19. Business Services
  20. OEMS
  21. Baby Boomers
  22. Producers
  23. Brand Equity
  24. Speciality Product
  25. Processed material
  26. Resellers
  27. Market share
  28. Business Marketing
  29. Positioning
  30. perceptual mapping
  31. competitor product analysis
  32. consumer product
  33. The importance of market segmentation is
  34. market
  35. Product Differentiation
  36. usage rate segmentation
  37. 4 types of consumer products
  38. ROI
  39. market segment
  40. Raw Materials
  41. Psychographic segmentation
  42. Geographic Segmentation
  43. Component Parts
  44. Brand message
  45. Criteria for Successful Segmentation
  46. surveys
  47. Companies will not survive if
  48. Product development
  49. Demographic Segmentation
  50. major equipment
  51. Company characteristics
  52. five different ways to consider segmenting a market:
  53. Satisficers
  54. brand
  55. Heterogenous shopping products
  56. fully segmented market
  57. Benefit segmentation
  58. Homogeneous shopping products
  59. tweens
  60. convenience product
  1. a to break the market into sections by climate, density, market size, world or states (snow shovels, wave runners, etc)
  2. b a products purchased to satisfy individual wants or needs.
  3. c the marketing strategy is dependent upon targeting an entire mass market.
  4. d a series of stages determined by a combination of age, marital status and the number of children in a household.
  5. e the words or terms that help customers and prospects understand why they should use the product and the company values, or what the company believes in
  6. f how the company buys goods and services
  7. g when a company uses a strategy to showcase why their product characteristics are superior to their competition (kia soul)
  8. h the amount of the market a specific product has as it relates to units sold.
  9. i a process that affects potential customers' perception of a brand, product or company.
  10. j The amount of profit, or how profitable a product is
  11. k a principle holding that 20 percent of all customers generate 80 percent of the demand
  12. l change consumers' perceptions in relation to the competition
  13. m Age, income, gender, ethnic background and family life cycle
  14. n to ensure they can continually penetrate existing markets and potentially enter new one
  15. o the commercial value that can be put on a brand.
  16. p consumer product that takes little thought, is routine, purchased often, appeals to a large target market, the consumer purchases with little planning and has wide spread availability (gum, candy, soda)
  17. q products where consumers are concerned with brand image and the quality of their purchases (price is usually higher: Harley-Davidson, BMW)
  18. r used in manufacturing other products but need to undergo some type of processing, like corn syrup and plastics (high quality price & excellent service)
  19. s warranties, packaging, after-sales follow-up material, et cetera.
  20. t Geography
    Usage-rate (GDPBU)
  21. u unprocessed or agricultural products such as corn, fruit, veggies and fish. (fixed prices)
  22. v finished items (or products close to being finished) that are used to make other products like car tires
  23. w targeting everyone
  24. x consumers comparison shop, not just for the lowest price, but for the brand or image that works for them (brands, features and quality are important; social pressure)
  25. y the name, term, design, symbol or any other feature that identifies your product as different from those of other products or companies in the market.
  26. z original equipment manufacturers
  27. aa products that are usually inexpensive and need to be purchased frequently like paper towels, pencils, paper and staples.(price is key)
  28. ab products are perceived by consumers as very similar in nature and the final purchase is usually determined on the lowest price. (appliances)
  29. ac size, product use, location & type of company (sult)
  30. ad Convenience, shopping, speciality & unsought (CSSU)
  31. ae products that are less expensive, and examples include copy machines or power tools (standardized offering & good ads)
  32. af people born between the years of 1946 and 1964.
  33. ag (OEMS) organizations that purchase goods and services to produce other products, to incorporate into other products or to facilitate the daily operation of the company.
  34. ah people or organizations who have the ability to purchase a product or service.
  35. ai segmenting a market based on personality, motives and lifestyles
  36. aj products that the buyer does not actively seek out to purchase (life insurance)
  37. ak capital goods such as large machines, mainframe computers and buildings (personal selling)
  38. al business customers who place an order with the first satisfactory supplier. (must act quick to get sale)
  39. am graphical way of representing two or more dimensions or variables that are represented in customers' minds
  40. an between the ages of 9 and 12 and have enormous spending potential due to their parents providing them with a large disposable income.
  41. ao when organizations take a competitor's product and bring it into their offices to directly compare it to the products they produce
  42. ap business customers who research all supplies through bid proposals and then make a careful decision (must spend more time and expense convincing customers)
  43. aq substantial, identifiable, measurable, accessible and responsive (simar)
  44. ar buy finished products and then resell them for a profit
  45. as to target based on every individual factor available.
  46. at the improvement of existing products or the introduction of new products into a market.
  47. au the world's largest customer with over 600 million purchases made a year
  48. av determine if the development of the product is worth the return by evaluate the efficiency or attractiveness of an investment.
  49. aw the place a product, company or brand occupies in consumers' minds relative to the competition's offerings
  50. ax dividing customers by how much of the product is used or consumed
  51. ay dividing customers up by the benefit they get from using the product or service.
  52. az a product used to manufacture other goods or services to resell.
  53. ba it allows a business to precisely reach a consumer with specific needs and wants.
  54. bb marketing of goods and services to individuals and companies for reasons other than personal consumption
  55. bc a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs.
  56. bd a type of product that requires consumer research and comparison of brands
  57. be help companies to gather answers to specific questions about their product and the product segment so they can improve their products where needed (get tabulated data)
  58. bf how companies use a product
  59. bg expense items that usually do not end up as part of the final product (consulting, legal)
  60. bh born after baby boomer; many in this segment are not loyal to brands and are turned off by most media advertising.