NAME

Question types


Start with


Question limit

of 47 available terms

Print test

47 Matching questions

  1. technological framework
  2. Cost of franchising
  3. product invention
  4. areas of economics marketers are concerned with in selecting a market (economic feasibility)
  5. Disadvantages of Contract manufacturing
  6. when a company decides to expand into overseas markets it needs to first
  7. the quickest way to start international business is
  8. marketing managers must take into account _____ __________ __________ to insure that they are promoting correctly to the different target markets.
  9. Using __________ to sell to international consumers is a very __________ business decision
  10. Sociocultural Factors
  11. international marketing strategy with the lowest risk
  12. Cons of Internet Marketing
  13. global marketing standardization
  14. trade agreements
  15. promotion adaptation
  16. quotas
  17. exchange rate is
  18. Disadvantages of Direct Investment
  19. benefits of exporting
  20. disadvantages of exporting
  21. Government feasibility in International Marketing
  22. product adaptation
  23. franchising
  24. GDP
  25. E-commerce
  26. dumping
  27. Direct Investment
  28. 4 key areas to consider for global marketing
  29. Disadvantages of Joint Venture
  30. Infrastructure
  31. six paths to foreign market (low risk to high risk)
  32. reasons why company market globally
  33. A key step in global marketing is
  34. Joint Venture
  35. Pros of Internet Marketing
  36. ___ % of manufacturing companies in the US export
  37. Advantages of Direct Investment
  38. countertrade
  39. licensing
  40. Global marketing
  41. Domestic marketing
  42. Advantages of Franchising
  43. Advantages of Joint Venture
  44. HDI
  45. a fear of global marketing
  46. disadvantages of licensing
  47. Contract manufacturing
  1. a private-label manufacturing by a foreign company. The foreign company uses the firm's brand name and produces the product based on the firm's specifications (foxconn)
  2. b analyze the new market, examine marketing mix, utilize internet to make it easier
  3. c all or part of the payment for goods or services is in the form of other goods or services
  4. d a huge factor, because it depends on the demand for and supply of each currency
  5. e domestic workers losing their job
  6. f an effective and inexpensive way to gain experience in a foreign market
  7. g to assess the viability of potential markets for growth
  8. h international marketing strategy with the lowest risk is exporting
  9. i the foreign company could illegally produce and sell the product without authorization
  10. j marketing within one's own country's borders.
  11. k takes into consideration tariffs, quotas & trade agreements
  12. l the buying and selling of products or services over electronic systems such as the Internet
  13. m 10%
  14. n the sale of an exported product at a much lower price than it is sold in the original market.
  15. o least expensive, no local government interference, no real investment
  16. p low risk, low involvement & most suited for fast food, restaurants, services
  17. q A global strategy in which a firm allows a foreign company to produce its product in exchange for a fee.
  18. r concerned with the basic facilities and services needed for a country to function, such as a transportation systems or public institutions.
  19. s which are intergovernmental agreements designed to promote trade.
  20. t (Human Development Index), which represents a combination of life expectancy at birth, education attainment, and average incomes.
  21. u when the product itself has to change entirely
  22. v very costly to pursue this mode and it requires a huge employee investment
  23. w quantities set of how much of a specific product is allowed into a country during a time period
  24. x the quickest way to start international business is licensing
  25. y extremely risky venture, as one partner can be bought out by the other or management cannot agree on overall strategies.
  26. z Social identity and other background factors, such as gender, ethnicity, social class, and culture
  27. aa easy and customizable software and new technology (databases, translator, conversions); international logistics companies (UPS); huge growing target markets
  28. ab exporting, licensing, contract manufacturing, franchising, joint venture, direct investment
  29. ac GDP, HDI, market size, pop. growth rate & evaluation of real income.
  30. ad trade barriers, high transportation costs
  31. ae keep products the same
  32. af when a marketer alters a product slightly to suit different cultures.
  33. ag when marketing managers use a global plan to effectively market their goods and services on an international basis.
  34. ah marketing mix adaptation
  35. ai (lack of control) quality control, supply, stealing the license, constant communication
  36. aj a global strategy to have the ability to use a trademark name and be given the process to actually make a product/service between two parties.
  37. ak economic, infrastructure/technological, sociocultural, and government
  38. al an extremely quick presence in overseas markets.
  39. am the market value of the goods and services produced by a country in a year.
  40. an one time large fee & percentage of profits for marketing, sales, promotion and training support from a franchisor in return
  41. ao growing international middle class, slow domestic growth, more competitive marketplace, less barriers w/ technology
  42. ap Using the Internet to sell to international consumers is a very low risk business decision
  43. aq international laws; lack of use of credit cards and investing in brick & mortar stores
  44. ar sophisticated logistic systems that will support product inventory, supply and delivery.
  45. as the most risky option and consists of active ownership of a foreign company or a factory.
  46. at when the marketer decides to keep the product exactly the same but alters the promotional strategy
  47. au when a domestic firm buys part of a foreign company or partners with a foreign company to create a new business.