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44 True/False questions

  1. diagnostic role of researchbeing concerned about explaining the data

          

  2. Modified Rebuywhen the purchaser reorders the same products without looking for information or considering other suppliers.

          

  3. scaled-response questiona closed-ended question designed to measure the intensity of a respondent's answer (agree, strongly disagree, etc)

          

  4. gatekeeperhas the power to choose from which supplier to use

          

  5. customer serviceexcellent; trained and knowledgable

          

  6. initiatorA person who initiates a course of action

          

  7. 4 Types of business marketsgroups of people who buy goods and services to use in producing other products, to resell, or for their own use in their day-to-day operations.

          

  8. Experimentleast important factor in decision making criteria

          

  9. qualityrefers to the technical aspect, the reputation of the sales department/personnel, and dependability.

          

  10. Marketing researchthe process of planning, collecting and analyzing data relevant to a marketing decision.

          

  11. influencer/evaluaterindividual(s) who help define what is needed & usually have technical or specific information to help make a decision

          

  12. Close-Ended questioninterview question encourages an answer phrased in the respondent's own words.

          

  13. priceleast important factor in decision making criteria

          

  14. Biggest influencing departments in a companyMarketing & Engineering

          

  15. steps in the marketing research processidentify the problem, plan a research design, collect data, analyze data, prepare and present the report, and follow up

          

  16. new buya situation requiring the purchase of a product for the first time

          

  17. field service firmsa firm that specializes in interviewing respondents on a subcontracted basis

          

  18. Primary Datadata previously collected for any purpose other than the one at hand. (sales receipts, invoices, competitive information, online consumer information, economic trends, etc.)

          

  19. userhelp with some input and further repeat purchases by offering feedback

          

  20. straight rebuywhere the purchaser makes some changes in the order, and it could require some additional analysis or research.

          

  21. descriptive role of researchwhen factual statements are collected. (sales data report)

          

  22. five different aspects of business buying behavior:buying centers, evaluative criteria, buying situations, business ethics, and customer service.

          

  23. Each year over __________ is spent by companies in conducting marketing research.Marketing managers must look ahead to see what changes (whether economic, technological, social, etc.) will impact their customer base (consumers desire for Facebook page, aps,etc)

          

  24. deciderhas the power to choose from which supplier to use

          

  25. producers marketsbuy goods and services and transform them into a sellable product, which they sell to their customers for the purpose of making a profit. (farmers)

          

  26. Predictive Role of researchwhen factual statements are collected. (sales data report)

          

  27. resellers marketsbuy finished products (do not transform products) and resell them to their customers for the purpose of making a profit.(wholesalers)

          

  28. serviceexcellent; trained and knowledgable

          

  29. institutional marketsInstitutions are non-government organizations that buy goods and services to support their internal operations. (churches, hospitals)

          

  30. government marketsbuy goods and services to support their internal operations; they do not transform the goods and services or resell them to make a profit (usually through a bidding process)

          

  31. business markethelps businesses do business with honest and high quality partners

          

  32. buying situationsAll those people in an organization who become involved in the purchase decision (initiator, decider, user, gatekeeper, etc)

          

  33. business ethicshelps businesses do business with honest and high quality partners

          

  34. Open-Ended Questionsthe respondents would have to choose from a limited list of responses such as 'yes' or 'no.'

          

  35. What does Marketing Research affect?identify the problem, plan a research design, collect data, analyze data, prepare and present the report, and follow up

          

  36. Survey Researchthe process of planning, collecting and analyzing data relevant to a marketing decision.

          

  37. buying centerA person who initiates a course of action

          

  38. Cross tabulationnew buy, straight rebuy & modified rebuy

          

  39. Secondary datadata previously collected for any purpose other than the one at hand. (sales receipts, invoices, competitive information, online consumer information, economic trends, etc.)

          

  40. Ethnographic researchwhen a researcher interacts with people to obtain facts, opinions, and attitudes (in-home, mail, mall intercept, internet, telephone)

          

  41. understanding and predicting changes in the marketplaceMarketing managers must look ahead to see what changes (whether economic, technological, social, etc.) will impact their customer base (consumers desire for Facebook page, aps,etc)

          

  42. A focus grouphelp with some input and further repeat purchases by offering feedback

          

  43. evaluation criteriaAll those people in an organization who become involved in the purchase decision (initiator, decider, user, gatekeeper, etc)

          

  44. purchaserhelp with some input and further repeat purchases by offering feedback