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44 Multiple choice questions

  1. groups of people who buy goods and services to use in producing other products, to resell, or for their own use in their day-to-day operations.
  2. Marketing & Engineering
  3. the respondents would have to choose from a limited list of responses such as 'yes' or 'no.'
  4. A person who initiates a course of action
  5. least important factor in decision making criteria
  6. buy goods and services and transform them into a sellable product, which they sell to their customers for the purpose of making a profit. (farmers)
  7. individual(s) who help define what is needed & usually have technical or specific information to help make a decision
  8. a firm that specializes in interviewing respondents on a subcontracted basis
  9. when the purchaser reorders the same products without looking for information or considering other suppliers.
  10. a closed-ended question designed to measure the intensity of a respondent's answer (agree, strongly disagree, etc)
  11. the study of human behavior in its natural context and involves observing behavior in a physical setting.
  12. All those people in an organization who become involved in the purchase decision (initiator, decider, user, gatekeeper, etc)
  13. being concerned about explaining the data
  14. a type of personal interview where seven to ten people are randomly recruited by phone to form a group.
  15. a situation requiring the purchase of a product for the first time
  16. discuss pricing and terms with a seller
  17. Institutions are non-government organizations that buy goods and services to support their internal operations. (churches, hospitals)
  18. buying centers, evaluative criteria, buying situations, business ethics, and customer service.
  19. data previously collected for any purpose other than the one at hand. (sales receipts, invoices, competitive information, online consumer information, economic trends, etc.)
  20. address 'what if' scenarios
  21. has the power to choose from which supplier to use
  22. new buy, straight rebuy & modified rebuy
  23. buy finished products (do not transform products) and resell them to their customers for the purpose of making a profit.(wholesalers)
  24. Each year over seven billion dollars is spent by companies in conducting marketing research.
  25. the process of planning, collecting and analyzing data relevant to a marketing decision.
  26. help with some input and further repeat purchases by offering feedback
  27. excellent; trained and knowledgable
  28. when factual statements are collected. (sales data report)
  29. Marketing managers must look ahead to see what changes (whether economic, technological, social, etc.) will impact their customer base (consumers desire for Facebook page, aps,etc)
  30. buy goods and services to support their internal operations; they do not transform the goods and services or resell them to make a profit (usually through a bidding process)
  31. feedback to better products & services
  32. when a researcher interacts with people to obtain facts, opinions, and attitudes (in-home, mail, mall intercept, internet, telephone)
  33. Tracing Problems (trends, surveys) & quality decision-making, keeping current customers happy
  34. Altering one or more variables while observing the effects on another variable (usually sales).
  35. interview question encourages an answer phrased in the respondent's own words.
  36. refers to the technical aspect, the reputation of the sales department/personnel, and dependability.
  37. information that is collected for the first time and is used for solving the investigation. (very expensive; original research)
  38. identify the problem, plan a research design, collect data, analyze data, prepare and present the report, and follow up
  39. helps businesses do business with honest and high quality partners
  40. where the purchaser makes some changes in the order, and it could require some additional analysis or research.
  41. people who regulate information (sometimes most difficult to deal with)
  42. decision-making criteria based on quality, service, and price
  43. a method of analyzing data responses from questions in relation to the responses from additional questions.
  44. producer, reseller, government & institution markets