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16 True/False questions

  1. three major types of planningan alternative course of action, which can be implemented if and when an original plan fails to produce the anticipated result

          

  2. All other functions stem fromexplains the purpose of why a company is in business and what they're trying to accomplish

          

  3. Operational plansplans that support strategic plans by translating them into specific plans relevant to a distinct area of the organization. (concerned with responsibility and functionality of lower level departments)

          

  4. Which group of people is it most important for them to understand the mission statement?employees are expected to be able to identify with and commit to upholding the mission statement

          

  5. marketing myopiawhen a company focuses too closely on their products or services rather than benefits to consumers

          

  6. SWOT analysis(situational analysis) process to understand the current and potential environments. (Strengths, Weakness, Opportunities, Threats)

          

  7. business mission statementexplains the purpose of why a company is in business and what they're trying to accomplish

          

  8. contingency planningan alternative course of action, which can be implemented if and when an original plan fails to produce the anticipated result

          

  9. Which group of people are expected to be able to identify with and commit to upholding the mission statement?employees are expected to be able to identify with and commit to upholding the mission statement

          

  10. Tactical plansplans that support strategic plans by translating them into specific plans relevant to a distinct area of the organization. (concerned with responsibility and functionality of lower level departments)

          

  11. environmental scanningan alternative course of action, which can be implemented if and when an original plan fails to produce the anticipated result

          

  12. Planningone of the four functions of management that allows a manager to develop and implement strategic action steps aimed at reaching an organizational goal

          

  13. unique selling propositionsomething that you're very good at, but your competition is not

          

  14. After conducting the SWOT analysis, managers need to ensure that which of these things occur?it is most important for employees to understand the mission statement

          

  15. ongoing plansplans that support strategic plans by translating them into specific plans relevant to a distinct area of the organization. (concerned with responsibility and functionality of lower level departments)

          

  16. single use plansplans that are intended to be used only once