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32 Multiple choice questions

  1. eliminating products with low margins, using delay quotation pricing or escalator pricing and adding new fees
  2. offered to buyers willing to buy at a time outside the customary buying season
  3. VC / Q
  4. cost varies with output
  5. ATC / Q
  6. a payment to a dealer for promoting the manufacturer's products (targets trade not consumer)
  7. matching competitors' pricing or charging close to the competition
  8. not pricing a product until its finished or delivered (car manufacturers)
  9. costs that don't change with output
  10. period of reduced economic activity
  11. A rise in the general level of prices
  12. sets the initial price of the product and provides a plan for price changes over time.
  13. FC / Q
  14. charging a low price initially in order to reach the largest amount of their target market
    (the more ppl that buy the more sales; best for price sensitive, non-prestigious brands)
  15. A cash refund given for the purchase of a product during a specific period
  16. Profit Maximization occurs
  17. determined by adding the cost from the producer with the amounts for profit and expenses.
  18. When seller discounts price based on buyer channel position, size, or market position.
  19. = ATC
  20. temporarily change the price to increase sales and profits.
  21. a price reduction offered to a customer in return for prompt payment of a bill
  22. short term decreases in price that are used to get customers to purchase more product, pay cash rather than credit, or take delivery at different time periods.
  23. which the final selling price reflects cost increases incurred between the time the order is placed and the time delivery is made (wedding cake estimates)
  24. less output is produced for every additional dollar spent on variable output.
  25. charging high intro price in tandem w/ heavy promotion and later slowly dropping the price (used for strong unique products)
  26. change in total cost associated with one unit change in output
  27. getting a good value by receiving extras with their purchase
  28. determining what sales volume must be reached before total revenue equals total costs.
  29. the extra revenue associated with selling an extra unit of output
  30. to help offset inflationary concerns
  31. communicate to customers that they are receiving a great deal for their money (reduced price on day-old bakery goods)
  32. Discounts offered to encourage customers to buy in larger amounts