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34 True/False questions

  1. Why do people select certain clothes?values and attitudes, conformity v. individualism, needs v. wants, personality

          

  2. What is a fashion look?current popular styles

          

  3. What is conformity v. individualism?obeying or agreeing with a given standard or authority vs. self expression that makes each person unique

          

  4. What is a position as a store?mood, personality, image using 5 P's

          

  5. What are values and attitudes?values- ideas beliefs and material items important to individuals, feelings or reactions to people, things or ideas formed from values
    Attitudes- influenced by economics, society, age, customs

          

  6. What are the elements of the marketing concept?identify the needs of the customers, develop and market products or services that meet those needs, operate a buisness profitably

          

  7. How is fashion viewed as a science?through textile development and technological advancements

          

  8. What do our buying choices relate to?Buisness must satisfy customers needs and wants while generating a profit

          

  9. How is fashion viewed as an art?it thrives on creativity, innovation and use of principles and elements of design

          

  10. what is high fashion?current popular styles

          

  11. What is the marketing concept?Product, price, place, promotion, people

          

  12. What are the elements of exchange process?at least two parties are involved, each has something of value, means of communication, both free to accept or decline offer, desirable to deal with the other

          

  13. What is a style?the prevailing opinion of what is and is not attractive and appropriate for a given person and occasion

          

  14. What is a design?a unique version of a style; denim

          

  15. What are accesories?a unique version of a style; denim

          

  16. What are the kinds of psychological needs?Protection: enviormental dangers, occupational hazards, weather and protection from enemys

          

  17. What are the fashion perspectives?both a science and an art, dependent on change, not capable of survival without change

          

  18. What is a garmet?one article of apparel

          

  19. What is a taste?the prevailing opinion of what is and is not attractive and appropriate for a given person and occasion

          

  20. What is avant-garde?the most daring and wild designs

          

  21. What is a fad?a temporary, passing fashion that has great appeal to many people for a short period of time

          

  22. What is a demographic?age, behaviors, geographic ..

          

  23. What is mass fashion?current popular styles

          

  24. What is a fashion?current popular styles

          

  25. What are the reasons for wearing clothes?Physical needs, psychological needs and social needs

          

  26. What are the influences on fashioneconomic conditions, political issues, current events, entertainment, lifestyles, social structure

          

  27. What are needs v. wants?need is required for survival, protection, modesty, comfort or livelihood. want is a desire for something that gives satisfaction, can get along without it

          

  28. What is personification?majority of fashion sales; all very similar

          

  29. What are the kinds of social needs?Protection: enviormental dangers, occupational hazards, weather and protection from enemys

          

  30. What is a ford?a temporary, passing fashion that has great appeal to many people for a short period of time

          

  31. What is a classic style or design?a style or design that continues to popular over an extended period of time, even though fashions change

          

  32. What are the kinds of physical needs?Protection: enviormental dangers, occupational hazards, weather and protection from enemys

          

  33. What is the marketing mix?Product, price, place, promotion, people

          

  34. What is marketing?Process of creating and maintaining a sucessful exchange relationship, exchange is key