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70 True/False questions

  1. What is the key to successful marketing of fashions that are popular at the moment? → Speed-to-market

          

  2. Businesses existing at the beginning of the apparel supply chain are... → Fiber and yarn production

          

  3. Theory that describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days. → Laver Theory

          

  4. 1980's → Slinky, form-fitting bias cut dresses; Implausible Elegance

          

  5. What is Chase and Flight? → Fashion knockoffs of higher-priced items that are quickly copied, produced, delivered, and sold at low prices.

          

  6. One of the effects of World War II on the American fashion industry was the... → Limited contact with French couture house

          

  7. Apparel and accessory items become fashions once a designer introduces the style. → Cost and quality

          

  8. The women's wear industry wholesale categories include casual sportswear, tailored clothing, and... → This list is not a reflection of the women's wear wholesale categories.

          

  9. Fashion is a reflection of the way of life at a given time. → True

          

  10. The theory of the shifting erogenous zone suggest... → The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest.

          

  11. 1970's → Flowing Midi Skirted Suit with Shoulder Pads; Conspicuous Consumption

          

  12. The recent recessions have caused a decline in business for the children's wear industry. → False

          

  13. 2000's → Gibson Girl Look; La Belle Epoque

          

  14. Fashion innovators start fashions, while fashion followers follow fashions. → Apparel & Accessories

          

  15. What is the order of the supply chain levels? → Fashion is a price because you can purchase similar fashion at all prices.

          

  16. What are distinguishing factors of the men's wear industry? → Fewer firms in the men's wear industry, companies have long histories, compromised of vertically integrated firms

          

  17. 1900's → Gibson Girl Look; La Belle Epoque

          

  18. 1930's → A-line shift, above-the-knee hemlines, and white go-go boots ; The Lull and the Storm

          

  19. Forecasting services and consulting services in the supply chain are known as... → Fiber and yarn production

          

  20. Geographic Theory → Fashions are first adopted near large metropolitan cities before moving inward toward the central US

          

  21. The popularity of wearing obvious status symbols waned in the 1990's. → True

          

  22. Thorstein Veblen proposed that a style requires group acceptance before it can become a fashion. → True

          

  23. 1940's → Flowing Midi Skirted Suit with Shoulder Pads; Conspicuous Consumption

          

  24. The high-low trend in dressing means that people wear more expensive branded pieces with rted-right items at fast-fashion. → Tweens

          

  25. What is planned obsolescence? → Right product at the right time, right quantity, at the right price

          

  26. Wholesale prize zones are designated base on... → Apparel & Accessories

          

  27. The sourcing of textiles and apparel comes from American suppliers because American suppliers offer the lowest costs due to production efficiencies. → Cost and quality

          

  28. What are some personal qualities desired in those who pursue fashion careers in fashion? → Think critically
    Creativity
    Charisma
    Calculating Mind

          

  29. 1920's → Flappers; The Roaring 20's

          

  30. Because of the vast diversity within the fashion industry, students do not need to know and understand the fundamentals of the industry as well as basic fashion terminology. → Gain part-time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers

          

  31. The supply chain consists of producer, manufacturer, wholesaler, retailer, and ultimate consumers. → Maxi dress

          

  32. Andres Courreges introduced the a-line, above-the-knee hemlines, and white go-go boots. → True

          

  33. Why is fashion unique? → Emotional appeal, perishable, available to most income levels of consumers (democratic), requires group acceptance

          

  34. The purpose of fashion is to... → Fashion is a price because you can purchase similar fashion at all prices.

          

  35. Marketers of fashion often use fashion promotions with ______ to sell more fashion. → Emotives

          

  36. The word Zeitgeist describes... → How fashion reflects social, political, and economic happenings.

          

  37. 1910's → Walking Suit

          

  38. What is merchandising? → Right product at the right time, right quantity, at the right price

          

  39. The dress popular when miniskirts were popular was the... → decorate, create a sense of identity, demonstrate superiority, relieve boredom, etc.

          

  40. Styletribes refers to... → Fashions are first introduced by the lower social classes, youth, minorities, or working class, and then gain popularity with the more affluent consumers

          

  41. The marketing term for the consumer group between the ages 8 and 12 is... → The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest.

          

  42. What is NOT a Fashion Principle? → Fashion is a price because you can purchase similar fashion at all prices.

          

  43. Which designer is credited with introducing the New Look to post-World War II America? → Christian Dior

          

  44. What is fast fashion? → Fashion knockoffs of higher-priced items that are quickly copied, produced, delivered, and sold at low prices.

          

  45. 1960's → Gibson Girl Look; La Belle Epoque

          

  46. The broad term for the general direction in which fashion is moving... → decorate, create a sense of identity, demonstrate superiority, relieve boredom, etc.

          

  47. A purpose of fashion is to enhance youthfulness. → True

          

  48. Trickle Up Theory → Fashions are first adopted near large metropolitan cities before moving inward toward the central US

          

  49. A current trend in the children's wear industry is... → An increase in the number of licensed products & increase in the influence children on purchase decisions.

          

  50. The counterculture group that wore black and had a strong influence on hippies was the... → Maxi dress

          

  51. The notion that new fashions evolve from the most recent fashion is referred to as ... → trend

          

  52. Fashion occurs in almost every aspect of life... → Apparel & Accessories

          

  53. 1990's → L.A. Law Skirted Suit; Sporty and Comfy

          

  54. Trickle Down Theory → Fashions introduced by the wealthy and elite members of society, and then are adopted by the masses

          

  55. The time during the 1970s when men wore colorful, effeminate clothing was known as the... → Peacock Revolution

          

  56. In general, fashions evolve from recent previous styles that have changed only slightly. → True

          

  57. Women were introduced to pantyhose during the... → Fashion is a price because you can purchase similar fashion at all prices.

          

  58. The combined size of the men's and boy's apparel and accessories industries is twice as large as that of the women's apparel and accessories industries → True

          

  59. When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the ____ line. → Cost and quality

          

  60. 1950's → New Look; Suburban Style; Teenage Focus ; Grease

          

  61. The process of custom tailoring a man's clothes to his specific measurements is... → Bespoke tailoring

          

  62. The wholesale zones typical of a department store's main level merchandise are... → Cost and quality

          

  63. Many people of the 1970's were dressed in the recommended career ensemble of John T. Malloy. → True, book "Dress for Success"

          

  64. The women who publicly rejected the wearing of corsets and adopted Turkish trousers under shorter skirts are known as... → The Suffragettes

          

  65. Vanity sizing is common at the lower end of the wholesale price zones due to the the need to make customers feel good about purchasing inexpensive fashions. → Producer
    Manufacturer
    Wholesaler
    Retailer
    Ultimate consumer

          

  66. Fashion usually emerges first in... → Right product at the right time, right quantity, at the right price

          

  67. The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashion is... → Artificial obsolescence

          

  68. When and by who was nylon introduced? → DuPont Chemical Company in 1939

          

  69. The major categories of children's apparel and accessories are preemies, newborns, infants, toddlers, children, and preteens. → True

          

  70. For best career preparations, college students are encouraged to... → Gain part-time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers