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70 Multiple choice questions
- False
- The continual introduction of new and different styles, prints, colors, and fabrics.
- True
- Fashions
are first introduced by the lower social classes, youth, minorities, or
working class, and then gain popularity with the more affluent
consumers
- True, book "Dress for Success"
- trend
- A-line shift, above-the-knee hemlines, and white go-go boots ; The Lull and the Storm
- Right product at the right time, right quantity, at the right price
- This list is not a reflection of the women's wear wholesale categories.
- Fashions are first adopted near large metropolitan cities before moving inward toward the central US
- True
- Think critically
Creativity
Charisma
Calculating Mind - L.A. Law Skirted Suit; Sporty and Comfy
- Cost and quality
- Maxi dress
- Producer
Manufacturer
Wholesaler
Retailer
Ultimate consumer - DuPont Chemical Company in 1939
- Gibson Girl Look; La Belle Epoque
- decorate, create a sense of identity, demonstrate superiority, relieve boredom, etc.
- Auxiliary services
- Flowing Midi Skirted Suit with Shoulder Pads; Conspicuous Consumption
- True
- True
- The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest.
- Diffusion
- False, women's apparel and accessory retail industry is approximately 4 times larger.
- Fitted Flat-front slacks with turtlenecks sweaters
- Flappers; The Roaring 20's
- Christian Dior
- Tweens
- True
- Beatniks
- Artificial obsolescence
- Walking Suit
- historical continuity
- An increase in the number of licensed products & increase in the influence children on purchase decisions.
- True
- Emotives
- Slinky, form-fitting bias cut dresses; Implausible Elegance
- True
- unique cultural segments
- False,
sourcing comes from suppliers all over the world because offshore
sourcing is a way to obtain the lowest cost on merchandise.
- True
- Apparel & Accessories
- 1960's
- Gain part-time employment
Have a strong work ethic
Understand that change will be a constant in their careers - Peacock Revolution
- Bespoke tailoring
- False
- True
- Fashion is a price because you can purchase similar fashion at all prices.
- True
- Upper moderate/lower better
- Military Look
- How fashion reflects social, political, and economic happenings.
- Laver Theory
- Limited contact with French couture house
- Fashion knockoffs of higher-priced items that are quickly copied, produced, delivered, and sold at low prices.
- Fewer firms in the men's wear industry, companies have long histories, compromised of vertically integrated firms
- Emotional appeal, perishable, available to most income levels of consumers (democratic), requires group acceptance
- Fashions introduced by the wealthy and elite members of society, and then are adopted by the masses
- when lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion
- Pantsuit; Dress for Success
- True
- New Look; Suburban Style; Teenage Focus ; Grease
- Speed-to-market
- The Suffragettes
- True
- False
- Fiber and yarn production