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166 True/False questions

  1. why is india an important sourcing region?2nd largest apparel manufacturing country

          

  2. Designer brands bear the name of the designerFalse

          

  3. The 4P'sinnovators, adopters, early maj., late maj., laggards

          

  4. The wholesale showroom that sells only one brand of goods because it is owned by the branding company is the:manufacturer owned showroom

          

  5. Database marketing involves analyzing existing sales or customer data for trends or problemsAll of the above are characteristics

          

  6. Fashion innovators start fashions, while fashion followers follow fashionsSt. Louis

          

  7. For the best career preparations, college students are encouraged to:true

          

  8. The combined size of the men's and boy's apparel and accessories industries is twice as large as that of the women's apparel and accessories industriesTrue

          

  9. _____ variables include values, attitudes, beliefs, opinions, interests, and lifestylesTrue

          

  10. Consumers have a distinct image of a brand when branding is successfully accomplishedTrue

          

  11. The stages of fashion reproduction and production include all but:exporting

          

  12. Design inspiration for designers originates from ideas around them, such as:art culture, hollywood, streetwear

          

  13. Slinky, form fitting bias cut dresses were popular during theagriculture, fiber production, textile production, apparel manufacturing, retailers, final consumers

          

  14. The illegal practice of manufacturing replicas and fake merchandise disguised as authentic originals creates ____ productsTrend

          

  15. The dress popular when miniskirts were popular was the:Maxi dress

          

  16. The process of custom tailoring a man's clothes to his specific measurements is:The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest

          

  17. The women who publicly rejected the wearing of corsets and adopted Turkish trousers under shorter skirts are known as:True

          

  18. The process of determining the most efficient placement of the pattern pieces for a cutting guide is:marking

          

  19. The first artificial fiber was:Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom

          

  20. Recent increases in the cost of oil have resulted in the increased production cost of oil-based synthetics and increased transportation costsAn increase in the # of licensed products
    An increase in the influence of children on purchase decisions

          

  21. The time during the 1970s when men wore colorful, effeminate clothing was known as the:Maxi dress

          

  22. define vertical integration.strategy that consolidates supply chain by acquiring a company at another stage in the supply chain

          

  23. The popularity of wearing obvious status symbols waned in the 1990sDecorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom

          

  24. Events that provide opportunities for trade members to make industry contacts, networks, create awareness, view trends, and show innovative products are termed:Limited contact with French couture houses

          

  25. Wholesalers, buying offices, intermediaries, imports, jobbers, and brokers exist at which level of the supply chain?Cost and Quality

          

  26. Creative individuals who develop new ideas and gain inspiration from things around them are:False

          

  27. Fashion at any time reflects social, political, and economic happenings. A word used to describe this is:True

          

  28. Brands with national distribution that are available nationwide in competing stores areAll of the above are characteristics

          

  29. Which is not an example of push marketing?All of the above are examples of push marketing

          

  30. Merchandising is providing the:Retailers

          

  31. The retail price is the amountThe retailer pays for the item

          

  32. why is china an important sourcing region?50% of the world's textile trade and unskilled workers

          

  33. Wholesale price zones are designated based onCost and Quality

          

  34. _____ products are considered a legal, normal, and acceptable means of doing businessKnockoff

          

  35. The supply chain consists of producer manufacturer, wholesaler, retailer, and ultimate consumersTrue

          

  36. The target customer is the chosen market segment, and the target market is the businesses or individuals within the groupTrue

          

  37. When a large percentage of the population has adopted a fashion, and everyone who wants the fashion wears it, the fashion is in the _____ stage of the life cycleCost and Quality

          

  38. Planned obsolescence is the continual introduction of new and different styles, prints, colors, and fabricsTrend

          

  39. Women were introduced to pantyhose during the:1960s

          

  40. Mid-level fashion businesses, located in a major market center, that act as the eyes and ears of the retail store buyers are:manufacturer salesrep

          

  41. what are the adopter groups?Fashion products appeal to consumer emotions
    Fashion is perishable
    Fashions are available to most income levels of consumers
    Fashion requires group acceptance

          

  42. Fashion occurs in almost every aspect of lifeTrue

          

  43. The mid-level businesses that may sell any combination of odd lot assortments, overruns, out-of-season fashions, first quality merchandise, irregular merchandise, and second quality merchandise are:manufacturer owned showroom

          

  44. Synthetic fiber properties include:All of the above are correct

          

  45. The fashion product life cycle curve for a fashion product resembles a bell shaped curveFad

          

  46. The wholesale zones typical of a department store's main level merchandise are:Counterfeit

          

  47. define product development.Unique cultural segments

          

  48. Fashion knockoffs of higher priced items that are quickly copied, produced, delivered, and sold at low prices are:Trickle down

          

  49. The four Ps of marketing are product, place, price and promotionTrue

          

  50. T or F: When manufacturers decide the total cost of producing a garment, the process is known as costing out a garment.true

          

  51. Fiber producers, yarn manufacturers, fabric mills, and apparel manufacturers comprise the trade levels in the textile industryCounterfeit

          

  52. Fashion usually emerges first inspace, line, shape/form, light, color, texture, pattern, details and trimmings

          

  53. The high-low trend in dressing means that people wear more expensive branded pieces with trend right items at fast fashionFalse

          

  54. Which designer is credited with introducing the New Look to post World II America?False

          

  55. Brands that are retailed and recognized in countries around the globe areThe retailer pays for the item

          

  56. A current trend in the children's wear industry is:An increase in the # of licensed products
    An increase in the influence of children on purchase decisions

          

  57. T or F: A limitation in the quantity of imports to protect a domestic industry is a safeguard quotalargest US trading partner

          

  58. Private labels are owned byThe retailer pays for the item

          

  59. When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the ____ lineDiffusion

          

  60. Reducing the time required to design, produce, and deliver goods refers to:1960s

          

  61. define the apparel supply chain.introduction, rise, acceleration, mass acceptance, decline, and obsolescence

          

  62. T or F: When customers have input into the production of a mass-produced item, marketers refer to it as niche marketing.false

          

  63. Original, creative ideas are protected by:Intellectual property rights

          

  64. The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central US is the _____ theoryGeographic

          

  65. Individuals who take popular styles and create knockoffs or adaptations that have marketability are:designers

          

  66. A narrowly defined market segment, but not necessarily a small segment, is aNiche market

          

  67. Unfinished natural or manmade products consumed by a manufacturer and used in the manufacture of finished goods are:Raw materials

          

  68. One of the effects of World War II on the American fashion industry was the:An increase in the # of licensed products
    An increase in the influence of children on purchase decisions

          

  69. The illegal activity in which quota-restricted goods are shipped to a nearby country prior to being shipped to the receiving country is:transshipping

          

  70. The Women's wear industry wholesale categories include casual sportswear, tailored clothing and:Cost and Quality

          

  71. The US produces some of the ____ quality cattle leather and consumes _____ leather and fur than it producesBest;more

          

  72. Copyrights and registered trademarks protect:Intellectual property rights

          

  73. Which of the following is not an adopter group corresponding to the fashion product life cycle?Early minority

          

  74. Fashion is a reflection of the way of life at a given timeTrue

          

  75. Trendy, inexpensive apparel items with an intended single season use are calledTrue

          

  76. The United States imports 96% of all apparel that it consumes, especially from:All of the above are characteristics

          

  77. The marketing term for the consumer group between the ages 8-12 is:Maxi dress

          

  78. Which of the following is not one of the seven steps of fashion research?Fashion is a price

          

  79. The theory of fashion adoption that states that fashions are first introduced by the lower social classes, youth, minorities, or working class, and then gain popularity with the more affluent consumers is the ____ theorySt. Louis

          

  80. In general, fashions evolve from recent previous styles that have changed only slightlyexporting

          

  81. The ____ theory describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable daysSt. Louis

          

  82. Protein fibers are grown from a plant sourceFalse

          

  83. Which of the following is not a distinguishing factor of the men's wear industryFashion is a price

          

  84. Apparel and accessory items become fashions once a designer introduces the styleMilan and Paris

          

  85. The broad term for the general direction in which fashion is moving isTrend

          

  86. A fashion product life cycle has four stages; rise, growth, culmination, decline, and obsolescenceFad

          

  87. Businesses existing at the beginning of the apparel supply chain are:Fashion is a price

          

  88. Styletribes refers to:Unique cultural segments

          

  89. Forecasting services and consulting service in the supply chain are known as:Tweens

          

  90. The contractual agreement between a licensor and a licensee whereby the licensor sells the rights to use its name on merchandise produced by the licensor is termed:Maxi dress

          

  91. The gathering of quantitative research data relies on sufficient amounts of data, so results reflect the target populationThe female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest

          

  92. Natural fibers are preferred by most top fashion designers because of their beauty, drape and eleganceAll of the above are characteristics

          

  93. T or F: The semiannual fashion show held in New York City is named Seventh on Sixth.market research, idea conception, garment design, costing, pattern making, grading, marking, cutting, assembling, finishing and expecting

          

  94. The purpose of fashion is to:Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom

          

  95. The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashions is:Soft goods

          

  96. Important European fashion market centers include:Milan and Paris

          

  97. Apparel manufacturing may:strategy that consolidates supply chain by acquiring a company at another stage in the supply chain

          

  98. Goods brought into a receiving country are ______ while goods shipped out of a producing country are ______.imports; exports

          

  99. what are the stages in product development and manufacturing?market research, idea conception, garment design, costing, pattern making, grading, marking, cutting, assembling, finishing and expecting

          

  100. what is the fashion life cycle?innovators, adopters, early maj., late maj., laggards

          

  101. Which term is used to refer to the positive feelings and added value that consumers associate with a brand?Stores
    Designers
    Manufacturers

          

  102. The phrase ____ describes the situation in which the lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashionBest;more

          

  103. The major categories of children's apparel and accessories are preemies, newborns, infants, toddlers, children and preteensTrue

          

  104. what are the principles of fashion?unity, proportion, balance, harmony, repetition, rhythm, scale and emphasis

          

  105. Apparel or home fashion items that are made of textiles and are nondurable are:False

          

  106. The fashion adoption theory that states that fashions are introduced by the wealthy and elite members of society, and then are adopted by the masses is the ____ theory.Trickle down

          

  107. The sourcing of textiles ad apparel comes from American suppliers because American suppliers offer the lowest costs due to product efficienciesSt. Louis

          

  108. The recent recessions have caused a decline in business for the children's wear industryFalse

          

  109. The notion that new fashions evolve from the most recent fashions is referred to as historical continuityTrue

          

  110. T or F: When a product undergoes significant change, it is termed substantial transformationtrue

          

  111. A characteristic of natural protein fibers include all but:Intellectual property rights

          

  112. The strategy for the coordination of all marketing tools to ensure a united front and maximization of communication impact isIntegrated marketing strategy

          

  113. The A line shift, above the knee hemlines, and white go go boots of the 1960s were introduced by Andres CourregesTweens

          

  114. The mutually satisfying exchange between a buyer and a seller is termed ______Relationship marketing

          

  115. Why is fashion unique?innovators, adopters, early maj., late maj., laggards

          

  116. T or F: Off-price merchandise is typically sold at a discount of 20% below retail price.true

          

  117. The benefits of private label brands include increased store loyaltyTrue

          

  118. Demographics include usage or consumption rates and benefits sought2nd largest apparel manufacturing country

          

  119. Which marketer uses branding to demonstrate superior attributes to target customers?None of the above is correct

          

  120. A purpose of fashion is to enhance youthfulnessTrue

          

  121. The deliberate and strategic change in the four P's of marketing to create a different image in the customer's minds isPositioning

          

  122. The introduction of nylon by the DuPont Chemical Company occurred in:1939

          

  123. T or F: Fashion market centers are geographic regions with a high concentration of fashion trade businesses.Emotives

          

  124. why is mexico an important sourcing region?the closest partner to the US and NAFTA

          

  125. why is indonesia an important sourcing region?leading supplier of textiles to US cheap labor, vertical integration, and high level quality goods

          

  126. Very fine, manmade filament fibers are known as:Microfibers

          

  127. The supply chain levels (in order) are:Producer to manufacturer to wholesaler to retailer to ultimate consumer

          

  128. Fabrics created by interlocking loops of yarn are ____ fabricsKnitted

          

  129. Positioning is placing the brand in the consumers' minds so that consumers perceive it in a particular wayTweens

          

  130. Because of the vast diversity within the fashion industry, students do not need to know and understand the fundamentals of the industry as well as basic fashion terminologyFalse

          

  131. When marketers attempt to position a product, they attempt to change customer perception from a firmly held belief to a different viewtrue

          

  132. The counterculture group that wore black and had a strong influence on hippies was the:Peacock revolution

          

  133. A textile is created from fibers that are processed and spun together into yarnsTrue

          

  134. what are the physical and psychological aspects of fashion?has the ability to make things look different; influences feelings, relieves boredom, freedom of expression

          

  135. In general, the price of a fashion is usually higher in the _____ stage of the life cycleFalse

          

  136. Thorstein Veblen proposed that a style requires group acceptance before it can become a fashionTrue

          

  137. Marketers of fashion often use fashion promotions with ______ to sell more fashionexporting

          

  138. The advantages of domestic production include:Right product at the right time, in the right quantity, at the right price

          

  139. The type of data in which facts are gathered specifically to answer a research problem is calledPrimary data

          

  140. T or F: The decision to purchase component parts and materials from vendors in other parts of the world is called assembling.false

          

  141. Personal qualities desired in those who pursue fashion careers include:Milan and Paris

          

  142. what are the elements of fashion?space, line, shape/form, light, color, texture, pattern, details and trimmings

          

  143. The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories isFashion forecasting

          

  144. Businesses can segment a target market using demographics, psychographics, behavioral characteristics, or geographicsTrue

          

  145. T or F: A rough draft, or prototype garment, in a common size is referred to as a first sample by manufacturers.Gain part time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers

          

  146. With relationship marketing, marketers attempt to create strong relationships with the best customers by offering valued product and service packageslargest US trading partner

          

  147. why is vietnam an important sourcing region?50% of the world's textile trade and unskilled workers

          

  148. Which of the following is not a fashion principle?introduction, rise, acceleration, mass acceptance, decline, and obsolescence

          

  149. The top five textile and apparel trading partners with the United States include all of the following except:Milan and Paris

          

  150. The fashion product life cycle that depicts a product popular over a relatively long period of time is a1930s

          

  151. The theory of the shifting erogenous zones suggests:The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest

          

  152. The term "geographic segmentation" refers to the process of dividing the marketing into groups that may be:1960s

          

  153. Observation methods of research include style testing and market testingFalse

          

  154. define horizontal integration.acquisition of companies that make or sell similar products to expand market penetration and reduce competition

          

  155. The key to the successful marketing of fashions that are popular at the moment is calledMaxi dress

          

  156. T or F: Quotas are prohibitions on products into a country50% of the world's textile trade and unskilled workers

          

  157. Vanity sizing is common at the lower end of the wholesale price zones due to the need to make customers feel good about purchasing inexpensive fashionTrue

          

  158. Domestic apparel manufacturing is most commonly used for fashions that sell at:higher retail prices where increased costs can be more easily absorbed in retail price

          

  159. Many people of the 1970s were dressed in the recommended career ensemble of John T MalloyFalse

          

  160. The fashion product life cycle curve that depicts a quick rise in popularity and a quicker decline in popularity is the:Fad

          

  161. The image associated with a company or brand in the customer's mind in relation to the four P's of marketing is known as _____Positioning

          

  162. The most important American fashion centers include all but:Milan and Paris

          

  163. When the retailer and the manufacturer share the cost of a product advertisement, the term used istrue

          

  164. The point of distinction or special capabilities of a retailer are known as:All of the terms are correct

          

  165. Contracting with another business to provide products or services used in production is called:False

          

  166. Which is not a natural cellulosic fiber?Rayon