166 Multiple choice questions

1. True
   1. The stages of fashion reproduction and production include all but:
   2. In general, fashions evolve from recent previous styles that have changed only slightly
   3. Wholesale price zones are designated based on
   4. Apparel or home fashion items that are made of textiles and are nondurable are:
2. Beatniks
   1. One of the effects of World War II on the American fashion industry was the:
   2. The stages of fashion reproduction and production include all but:
   3. The counterculture group that wore black and had a strong influence on hippies was the:
   4. The time during the 1970s when men wore colorful, effeminate clothing was known as the:
3. Repositioning
   1. A current trend in the children's wear industry is:
   2. The deliberate and strategic change in the four P's of marketing to create a different image in the customer's minds is
   3. why is indonesia an important sourcing region?
   4. The image associated with a company or brand in the customer's mind in relation to the four P's of marketing is known as _____
4. False
   1. The process of determining the most efficient placement of the pattern pieces for a cutting guide is:
   2. The recent recessions have caused a decline in business for the children's wear industry
   3. The A line shift, above the knee hemlines, and white go go boots of the 1960s were introduced by Andres Courreges
   4. The image associated with a company or brand in the customer's mind in relation to the four P's of marketing is known as _____
5. Cost and Quality
   1. Private labels are owned by
   2. Original, creative ideas are protected by:
   3. Wholesale price zones are designated based on
   4. The retail price is the amount
6. True
   1. A textile is created from fibers that are processed and spun together into yarns
   2. why is indonesia an important sourcing region?
   3. Fabrics created by interlocking loops of yarn are ____ fabrics
   4. what are the stages in product development and manufacturing?
7. Trickle down
   1. Apparel or home fashion items that are made of textiles and are nondurable are:
   2. Mid-level fashion businesses, located in a major market center, that act as the eyes and ears of the retail store buyers are:
   3. The fashion adoption theory that states that fashions are introduced by the wealthy and elite members of society, and then are adopted by the masses is the ____ theory.
   4. The fashion product life cycle that depicts a product popular over a relatively long period of time is a
8. None of the above is correct
   1. Observation methods of research include style testing and market testing
   2. Which term is used to refer to the positive feelings and added value that consumers associate with a brand?
   3. what are the stages in product development and manufacturing?
   4. The target customer is the chosen market segment, and the target market is the businesses or individuals within the group
9. marking
   1. The broad term for the general direction in which fashion is moving is
   2. The process of determining the most efficient placement of the pattern pieces for a cutting guide is:
   3. Recent increases in the cost of oil have resulted in the increased production cost of oil-based synthetics and increased transportation costs
   4. When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the ____ line
10. True
    1. Recent increases in the cost of oil have resulted in the increased production cost of oil-based synthetics and increased transportation costs
    2. Which of the following is not a fashion principle?
    3. A current trend in the children's wear industry is:
    4. Many people of the 1970s were dressed in the recommended career ensemble of John T Malloy
11. True
    1. The broad term for the general direction in which fashion is moving is
    2. The notion that new fashions evolve from the most recent fashions is referred to as historical continuity
    3. Which of the following is not one of the seven steps of fashion research?
    4. One of the effects of World War II on the American fashion industry was the:
12. None of the above is correct
    1. A characteristic of natural protein fibers include all but:
    2. The point of distinction or special capabilities of a retailer are known as:
    3. Fashion is a reflection of the way of life at a given time
    4. Brands with national distribution that are available nationwide in competing stores are
13. All of the above are steps in the research process
    1. Which of the following is not a distinguishing factor of the men's wear industry
    2. The theory of the shifting erogenous zones suggests:
    3. Which of the following is not one of the seven steps of fashion research?
    4. Which of the following is not an adopter group corresponding to the fashion product life cycle?
14. All of the terms are correct
    1. Very fine, manmade filament fibers are known as:
    2. The introduction of nylon by the DuPont Chemical Company occurred in:
    3. The stages of fashion reproduction and production include all but:
    4. The point of distinction or special capabilities of a retailer are known as:
15. Early minority
    1. Which of the following is not a fashion principle?
    2. Which of the following is not an adopter group corresponding to the fashion product life cycle?
    3. Which of the following is not one of the seven steps of fashion research?
    4. what are the physical and psychological aspects of fashion?
16. True
    1. what are the adopter groups?
    2. Fashion usually emerges first in
    3. Fashion occurs in almost every aspect of life
    4. The purpose of fashion is to:
17. Apparel and Accessories
    1. Private labels are owned by
    2. what are the elements of fashion?
    3. Fashion usually emerges first in
    4. what are the principles of fashion?
18. china, mexico, india, and indonesia
    1. The top five textile and apparel trading partners with the United States include all of the following except:
    2. Wholesale price zones are designated based on
    3. The most important American fashion centers include all but:
    4. Forecasting services and consulting service in the supply chain are known as:
19. designers
    1. Original, creative ideas are protected by:
    2. Individuals who take popular styles and create knockoffs or adaptations that have marketability are:
    3. Creative individuals who develop new ideas and gain inspiration from things around them are:
    4. Brands that are retailed and recognized in countries around the globe are
20. Product
    Place
    Price
    Promotion
    1. Private labels are owned by
    2. The 4P's
    3. The first artificial fiber was:
    4. Why is fashion unique?
21. Auxiliary services
    1. Women were introduced to pantyhose during the:
    2. Forecasting services and consulting service in the supply chain are known as:
    3. why is mexico an important sourcing region?
    4. Wholesale price zones are designated based on
22. mid-level
    1. Very fine, manmade filament fibers are known as:
    2. why is vietnam an important sourcing region?
    3. Wholesalers, buying offices, intermediaries, imports, jobbers, and brokers exist at which level of the supply chain?
    4. why is indonesia an important sourcing region?
23. exporting
    1. A purpose of fashion is to enhance youthfulness
    2. The most important American fashion centers include all but:
    3. The stages of fashion reproduction and production include all but:
    4. The advantages of domestic production include:
24. All of the above are correct
    1. The strategy for the coordination of all marketing tools to ensure a united front and maximization of communication impact is
    2. Women were introduced to pantyhose during the:
    3. The term "geographic segmentation" refers to the process of dividing the marketing into groups that may be:
    4. Slinky, form fitting bias cut dresses were popular during the
25. unity, proportion, balance, harmony, repetition, rhythm, scale and emphasis
    1. Why is fashion unique?
    2. what are the principles of fashion?
    3. Styletribes refers to:
    4. what are the adopter groups?
26. Unique cultural segments
    1. Private labels are owned by
    2. what are the adopter groups?
    3. Styletribes refers to:
    4. define vertical integration.
27. Producer to manufacturer to wholesaler to retailer to ultimate consumer
    1. what is the fashion life cycle?
    2. Private labels are owned by
    3. The retail price is the amount
    4. The supply chain levels (in order) are:
28. acquisition of companies that make or sell similar products to expand market penetration and reduce competition
    1. what are the elements of fashion?
    2. The purpose of fashion is to:
    3. define horizontal integration.
    4. what are the adopter groups?
29. Diffusion
    1. When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the ____ line
    2. The benefits of private label brands include increased store loyalty
    3. The four Ps of marketing are product, place, price and promotion
    4. The theory of the shifting erogenous zones suggests:
30. outsourcing
    1. T or F: Quotas are prohibitions on products into a country
    2. Contracting with another business to provide products or services used in production is called:
    3. what are the stages in product development and manufacturing?
    4. The four Ps of marketing are product, place, price and promotion
31. True
    1. The recent recessions have caused a decline in business for the children's wear industry
    2. The broad term for the general direction in which fashion is moving is
    3. The theory of the shifting erogenous zones suggests:
    4. The A line shift, above the knee hemlines, and white go go boots of the 1960s were introduced by Andres Courreges
32. manufacturer salesrep
    1. Very fine, manmade filament fibers are known as:
    2. The most important American fashion centers include all but:
    3. Mid-level fashion businesses, located in a major market center, that act as the eyes and ears of the retail store buyers are:
    4. The theory of fashion adoption that states that fashions are first introduced by the lower social classes, youth, minorities, or working class, and then gain popularity with the more affluent consumers is the ____ theory
33. how the apparel industry adapts to change and meet changes... creation of marketable ideas that will appeal to the target markets
    1. Synthetic fiber properties include:
    2. The first artificial fiber was:
    3. define product development.
    4. Styletribes refers to:
34. manufacturer owned showroom
    1. The most important American fashion centers include all but:
    2. Wholesale price zones are designated based on
    3. The stages of fashion reproduction and production include all but:
    4. The wholesale showroom that sells only one brand of goods because it is owned by the branding company is the:
35. 1930s
    1. Women were introduced to pantyhose during the:
    2. Slinky, form fitting bias cut dresses were popular during the
    3. The dress popular when miniskirts were popular was the:
    4. define product development.
36. Soft goods
    1. Very fine, manmade filament fibers are known as:
    2. Apparel or home fashion items that are made of textiles and are nondurable are:
    3. what are the stages in product development and manufacturing?
    4. Slinky, form fitting bias cut dresses were popular during the
37. False
    1. what is the fashion life cycle?
    2. The first artificial fiber was:
    3. Protein fibers are grown from a plant source
    4. The retail price is the amount
38. The retailer pays for the item
    1. Why is fashion unique?
    2. The retail price is the amount
    3. what are the adopter groups?
    4. Merchandising is providing the:
39. Fast Fashion
    1. Wholesale price zones are designated based on
    2. Slinky, form fitting bias cut dresses were popular during the
    3. Fashion occurs in almost every aspect of life
    4. Fashion knockoffs of higher priced items that are quickly copied, produced, delivered, and sold at low prices are:
40. Pschographics
    1. For the best career preparations, college students are encouraged to:
    2. _____ variables include values, attitudes, beliefs, opinions, interests, and lifestyles
    3. A characteristic of natural protein fibers include all but:
    4. Wholesale price zones are designated based on
41. An increase in the # of licensed products
    An increase in the influence of children on purchase decisions
    1. The theory of the shifting erogenous zones suggests:
    2. Very fine, manmade filament fibers are known as:
    3. A current trend in the children's wear industry is:
    4. Original, creative ideas are protected by:
42. The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest
    1. Why is fashion unique?
    2. Private labels are owned by
    3. The theory of the shifting erogenous zones suggests:
    4. Which of the following is not a fashion principle?
43. False
    1. what are the principles of fashion?
    2. Designer brands bear the name of the designer
    3. Private labels are owned by
    4. Fashion usually emerges first in
44. 50% of the world's textile trade and unskilled workers
    1. why is china an important sourcing region?
    2. what are the elements of fashion?
    3. define horizontal integration.
    4. why is india an important sourcing region?
45. Gain part time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers
    1. For the best career preparations, college students are encouraged to:
    2. Wholesale price zones are designated based on
    3. T or F: Quotas are prohibitions on products into a country
    4. Important European fashion market centers include:
46. largest US trading partner
    1. what is the fashion life cycle?
    2. why is vietnam an important sourcing region?
    3. why is china an important sourcing region?
    4. Apparel manufacturing may:
47. market research, idea conception, garment design, costing, pattern making, grading, marking, cutting, assembling, finishing and expecting
    1. what are the physical and psychological aspects of fashion?
    2. why is china an important sourcing region?
    3. what are the elements of fashion?
    4. what are the stages in product development and manufacturing?
48. St. Louis
    1. The most important American fashion centers include all but:
    2. why is indonesia an important sourcing region?
    3. why is vietnam an important sourcing region?
    4. The purpose of fashion is to:
49. False
    1. The fashion product life cycle curve that depicts a quick rise in popularity and a quicker decline in popularity is the:
    2. Fashion occurs in almost every aspect of life
    3. The fashion product life cycle curve for a fashion product resembles a bell shaped curve
    4. A fashion product life cycle has four stages; rise, growth, culmination, decline, and obsolescence
50. False
    1. Fashion innovators start fashions, while fashion followers follow fashions
    2. One of the effects of World War II on the American fashion industry was the:
    3. Because of the vast diversity within the fashion industry, students do not need to know and understand the fundamentals of the industry as well as basic fashion terminology
    4. The most important American fashion centers include all but:
51. True
    1. The most important American fashion centers include all but:
    2. The first artificial fiber was:
    3. Wholesale price zones are designated based on
    4. The popularity of wearing obvious status symbols waned in the 1990s
52. Geographic
    1. The ____ theory describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days
    2. Fashion occurs in almost every aspect of life
    3. The theory of fashion adoption that states that fashions are first introduced by the lower social classes, youth, minorities, or working class, and then gain popularity with the more affluent consumers is the ____ theory
    4. The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central US is the _____ theory
53. True
    1. The retail price is the amount
    2. A purpose of fashion is to enhance youthfulness
    3. what is the fashion life cycle?
    4. Merchandising is providing the:
54. Thinking critically, creativity, charisma and a calculating mind
    1. Wholesale price zones are designated based on
    2. Synthetic fiber properties include:
    3. what is the fashion life cycle?
    4. Personal qualities desired in those who pursue fashion careers include:
55. True
    1. define product development.
    2. The stages of fashion reproduction and production include all but:
    3. The supply chain levels (in order) are:
    4. The four Ps of marketing are product, place, price and promotion
56. True
    1. The stages of fashion reproduction and production include all but:
    2. The theory of the shifting erogenous zones suggests:
    3. The gathering of quantitative research data relies on sufficient amounts of data, so results reflect the target population
    4. The most important American fashion centers include all but:
57. false
    1. T or F: The decision to purchase component parts and materials from vendors in other parts of the world is called assembling.
    2. Important European fashion market centers include:
    3. The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories is
    4. Creative individuals who develop new ideas and gain inspiration from things around them are:
58. True
    1. For the best career preparations, college students are encouraged to:
    2. With relationship marketing, marketers attempt to create strong relationships with the best customers by offering valued product and service packages
    3. why is india an important sourcing region?
    4. why is china an important sourcing region?
59. style pirates
    1. what are the principles of fashion?
    2. Brands that are retailed and recognized in countries around the globe are
    3. Individuals who take popular styles and create knockoffs or adaptations that have marketability are:
    4. Designer brands bear the name of the designer
60. Tweens
    1. Very fine, manmade filament fibers are known as:
    2. what are the adopter groups?
    3. The advantages of domestic production include:
    4. The marketing term for the consumer group between the ages 8-12 is:
61. True
    1. The high-low trend in dressing means that people wear more expensive branded pieces with trend right items at fast fashion
    2. The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashions is:
    3. Which of the following is not a fashion principle?
    4. The process of determining the most efficient placement of the pattern pieces for a cutting guide is:
62. Introductory
    1. Fashion occurs in almost every aspect of life
    2. In general, the price of a fashion is usually higher in the _____ stage of the life cycle
    3. The benefits of private label brands include increased store loyalty
    4. Fashion usually emerges first in
63. Fad
    1. The fashion product life cycle that depicts a product popular over a relatively long period of time is a
    2. Fashion occurs in almost every aspect of life
    3. The fashion product life cycle curve that depicts a quick rise in popularity and a quicker decline in popularity is the:
    4. The notion that new fashions evolve from the most recent fashions is referred to as historical continuity
64. Knitted
    1. Which of the following is not a fashion principle?
    2. Fabrics created by interlocking loops of yarn are ____ fabrics
    3. Protein fibers are grown from a plant source
    4. Women were introduced to pantyhose during the:
65. Cooperative advertising
    1. The target customer is the chosen market segment, and the target market is the businesses or individuals within the group
    2. The theory of the shifting erogenous zones suggests:
    3. When the retailer and the manufacturer share the cost of a product advertisement, the term used is
    4. The fashion adoption theory that states that fashions are introduced by the wealthy and elite members of society, and then are adopted by the masses is the ____ theory.
66. True
    1. Fashion usually emerges first in
    2. Fashion is a reflection of the way of life at a given time
    3. what are the elements of fashion?
    4. what is the fashion life cycle?
67. True
    1. Database marketing involves analyzing existing sales or customer data for trends or problems
    2. The theory of the shifting erogenous zones suggests:
    3. Fabrics created by interlocking loops of yarn are ____ fabrics
    4. Wholesale price zones are designated based on
68. All of the above are characteristics
    1. Merchandising is providing the:
    2. A characteristic of natural protein fibers include all but:
    3. Protein fibers are grown from a plant source
    4. Very fine, manmade filament fibers are known as:
69. Trend
    1. The advantages of domestic production include:
    2. The retail price is the amount
    3. The purpose of fashion is to:
    4. The broad term for the general direction in which fashion is moving is
70. True
    1. Natural fibers are preferred by most top fashion designers because of their beauty, drape and elegance
    2. Because of the vast diversity within the fashion industry, students do not need to know and understand the fundamentals of the industry as well as basic fashion terminology
    3. A characteristic of natural protein fibers include all but:
    4. The most important American fashion centers include all but:
71. Lower Better/Better
    1. The wholesale zones typical of a department store's main level merchandise are:
    2. The most important American fashion centers include all but:
    3. For the best career preparations, college students are encouraged to:
    4. Wholesale price zones are designated based on
72. Primary data
    1. The four Ps of marketing are product, place, price and promotion
    2. The type of data in which facts are gathered specifically to answer a research problem is called
    3. The stages of fashion reproduction and production include all but:
    4. Which of the following is not one of the seven steps of fashion research?
73. jobbers
    1. The point of distinction or special capabilities of a retailer are known as:
    2. Mid-level fashion businesses, located in a major market center, that act as the eyes and ears of the retail store buyers are:
    3. The combined size of the men's and boy's apparel and accessories industries is twice as large as that of the women's apparel and accessories industries
    4. The mid-level businesses that may sell any combination of odd lot assortments, overruns, out-of-season fashions, first quality merchandise, irregular merchandise, and second quality merchandise are:
74. Multinational brands
    1. Design inspiration for designers originates from ideas around them, such as:
    2. Copyrights and registered trademarks protect:
    3. A characteristic of natural protein fibers include all but:
    4. Brands that are retailed and recognized in countries around the globe are
75. False
    1. Businesses existing at the beginning of the apparel supply chain are:
    2. One of the effects of World War II on the American fashion industry was the:
    3. Vanity sizing is common at the lower end of the wholesale price zones due to the need to make customers feel good about purchasing inexpensive fashion
    4. The four Ps of marketing are product, place, price and promotion
76. has the ability to make things look different; influences feelings, relieves boredom, freedom of expression
    1. what are the physical and psychological aspects of fashion?
    2. what are the elements of fashion?
    3. what are the principles of fashion?
    4. what are the adopter groups?
77. Maxi dress
    1. what are the elements of fashion?
    2. The theory of the shifting erogenous zones suggests:
    3. Women were introduced to pantyhose during the:
    4. The dress popular when miniskirts were popular was the:
78. Licensing
    1. The mutually satisfying exchange between a buyer and a seller is termed ______
    2. The benefits of private label brands include increased store loyalty
    3. The contractual agreement between a licensor and a licensee whereby the licensor sells the rights to use its name on merchandise produced by the licensor is termed:
    4. The broad term for the general direction in which fashion is moving is
79. All of the above are correct
    1. what are the principles of fashion?
    2. define vertical integration.
    3. The retail price is the amount
    4. Synthetic fiber properties include:
80. speed to market
    1. Reducing the time required to design, produce, and deliver goods refers to:
    2. The theory of the shifting erogenous zones suggests:
    3. what are the stages in product development and manufacturing?
    4. Protein fibers are grown from a plant source
81. true
    1. Wholesale price zones are designated based on
    2. what are the stages in product development and manufacturing?
    3. what are the physical and psychological aspects of fashion?
    4. T or F: The semiannual fashion show held in New York City is named Seventh on Sixth.
82. Christian Dior
    1. Fashion is a reflection of the way of life at a given time
    2. Which designer is credited with introducing the New Look to post World II America?
    3. Women were introduced to pantyhose during the:
    4. why is indonesia an important sourcing region?
83. 2nd largest apparel manufacturing country
    1. define horizontal integration.
    2. what is the fashion life cycle?
    3. why is india an important sourcing region?
    4. why is vietnam an important sourcing region?
84. Fiber and yarn production
    1. Which is not an example of push marketing?
    2. define the apparel supply chain.
    3. Businesses existing at the beginning of the apparel supply chain are:
    4. Very fine, manmade filament fibers are known as:
85. The list is not a reflection of the women's wear wholesale categories
    1. The dress popular when miniskirts were popular was the:
    2. The stages of fashion reproduction and production include all but:
    3. The advantages of domestic production include:
    4. The Women's wear industry wholesale categories include casual sportswear, tailored clothing and:
86. Positioning
    1. The wholesale zones typical of a department store's main level merchandise are:
    2. why is indonesia an important sourcing region?
    3. A current trend in the children's wear industry is:
    4. The image associated with a company or brand in the customer's mind in relation to the four P's of marketing is known as _____
87. Classic
    1. The four Ps of marketing are product, place, price and promotion
    2. Fashion is a reflection of the way of life at a given time
    3. The stages of fashion reproduction and production include all but:
    4. The fashion product life cycle that depicts a product popular over a relatively long period of time is a
88. art culture, hollywood, streetwear
    1. Protein fibers are grown from a plant source
    2. Design inspiration for designers originates from ideas around them, such as:
    3. Designer brands bear the name of the designer
    4. Very fine, manmade filament fibers are known as:
89. leading supplier of textiles to US cheap labor, vertical integration, and high level quality goods
    1. why is india an important sourcing region?
    2. what are the adopter groups?
    3. why is indonesia an important sourcing region?
    4. The first artificial fiber was:
90. lower shipping costs, higher quality, greater quality control, relationship marketing
    1. The advantages of domestic production include:
    2. The retail price is the amount
    3. why is vietnam an important sourcing region?
    4. Merchandising is providing the:
91. False
    1. The four Ps of marketing are product, place, price and promotion
    2. The sourcing of textiles ad apparel comes from American suppliers because American suppliers offer the lowest costs due to product efficiencies
    3. The dress popular when miniskirts were popular was the:
    4. define the apparel supply chain.
92. Bespoke tailoring
    1. The introduction of nylon by the DuPont Chemical Company occurred in:
    2. The most important American fashion centers include all but:
    3. The process of custom tailoring a man's clothes to his specific measurements is:
    4. The stages of fashion reproduction and production include all but:
93. Microfibers
    1. why is india an important sourcing region?
    2. Very fine, manmade filament fibers are known as:
    3. Apparel manufacturing may:
    4. Styletribes refers to:
94. Limited contact with French couture houses
    1. Which of the following is not one of the seven steps of fashion research?
    2. One of the effects of World War II on the American fashion industry was the:
    3. The supply chain levels (in order) are:
    4. Personal qualities desired in those who pursue fashion careers include:
95. True
    1. Businesses existing at the beginning of the apparel supply chain are:
    2. The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central US is the _____ theory
    3. Thorstein Veblen proposed that a style requires group acceptance before it can become a fashion
    4. The point of distinction or special capabilities of a retailer are known as:
96. False
    1. Women were introduced to pantyhose during the:
    2. Recent increases in the cost of oil have resulted in the increased production cost of oil-based synthetics and increased transportation costs
    3. When the retailer and the manufacturer share the cost of a product advertisement, the term used is
    4. Many people of the 1970s were dressed in the recommended career ensemble of John T Malloy
97. Symbols, logos and brand names
    1. Original, creative ideas are protected by:
    2. what are the adopter groups?
    3. The purpose of fashion is to:
    4. Copyrights and registered trademarks protect:
98. Counterfeit
    1. The wholesale zones typical of a department store's main level merchandise are:
    2. When the retailer and the manufacturer share the cost of a product advertisement, the term used is
    3. The illegal practice of manufacturing replicas and fake merchandise disguised as authentic originals creates ____ products
    4. The theory of the shifting erogenous zones suggests:
99. strategy that consolidates supply chain by acquiring a company at another stage in the supply chain
    1. The retail price is the amount
    2. define horizontal integration.
    3. define vertical integration.
    4. what are the adopter groups?
100. All of the above are correct
     1. The marketing term for the consumer group between the ages 8-12 is:
     2. Which of the following is not one of the seven steps of fashion research?
     3. The theory of the shifting erogenous zones suggests:
     4. Which of the following is not a distinguishing factor of the men's wear industry
101. Speed to market
     1. The four Ps of marketing are product, place, price and promotion
     2. The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central US is the _____ theory
     3. T or F: Quotas are prohibitions on products into a country
     4. The key to the successful marketing of fashions that are popular at the moment is called
102. Best;more
     1. The fashion adoption theory that states that fashions are introduced by the wealthy and elite members of society, and then are adopted by the masses is the ____ theory.
     2. The US produces some of the ____ quality cattle leather and consumes _____ leather and fur than it produces
     3. The dress popular when miniskirts were popular was the:
     4. The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories is
103. false
     1. The fashion product life cycle that depicts a product popular over a relatively long period of time is a
     2. T or F: When customers have input into the production of a mass-produced item, marketers refer to it as niche marketing.
     3. Contracting with another business to provide products or services used in production is called:
     4. The advantages of domestic production include:
104. True
     1. The deliberate and strategic change in the four P's of marketing to create a different image in the customer's minds is
     2. Businesses existing at the beginning of the apparel supply chain are:
     3. Positioning is placing the brand in the consumers' minds so that consumers perceive it in a particular way
     4. why is india an important sourcing region?
105. True
     1. The fashion product life cycle curve for a fashion product resembles a bell shaped curve
     2. The fashion product life cycle that depicts a product popular over a relatively long period of time is a
     3. The most important American fashion centers include all but:
     4. The fashion adoption theory that states that fashions are introduced by the wealthy and elite members of society, and then are adopted by the masses is the ____ theory.
106. imports; exports
     1. Contracting with another business to provide products or services used in production is called:
     2. Goods brought into a receiving country are ______ while goods shipped out of a producing country are ______.
     3. Fashion occurs in almost every aspect of life
     4. The broad term for the general direction in which fashion is moving is
107. 1960s
     1. why is vietnam an important sourcing region?
     2. Designer brands bear the name of the designer
     3. Women were introduced to pantyhose during the:
     4. The purpose of fashion is to:
108. Emotives
     1. Fashion occurs in almost every aspect of life
     2. Fabrics created by interlocking loops of yarn are ____ fabrics
     3. Marketers of fashion often use fashion promotions with ______ to sell more fashion
     4. The most important American fashion centers include all but:
109. true
     1. what are the stages in product development and manufacturing?
     2. A narrowly defined market segment, but not necessarily a small segment, is a
     3. The broad term for the general direction in which fashion is moving is
     4. T or F: A rough draft, or prototype garment, in a common size is referred to as a first sample by manufacturers.
110. asian countries
     1. define the apparel supply chain.
     2. The purpose of fashion is to:
     3. The United States imports 96% of all apparel that it consumes, especially from:
     4. The most important American fashion centers include all but:
111. Peacock revolution
     1. Very fine, manmade filament fibers are known as:
     2. what are the physical and psychological aspects of fashion?
     3. One of the effects of World War II on the American fashion industry was the:
     4. The time during the 1970s when men wore colorful, effeminate clothing was known as the:
112. Niche market
     1. A narrowly defined market segment, but not necessarily a small segment, is a
     2. The four Ps of marketing are product, place, price and promotion
     3. Fashion is a reflection of the way of life at a given time
     4. Copyrights and registered trademarks protect:
113. Stores
     Designers
     Manufacturers
     1. Which term is used to refer to the positive feelings and added value that consumers associate with a brand?
     2. Which marketer uses branding to demonstrate superior attributes to target customers?
     3. Which is not an example of push marketing?
     4. The theory of the shifting erogenous zones suggests:
114. Suffragettes
     1. Which of the following is not a fashion principle?
     2. The women who publicly rejected the wearing of corsets and adopted Turkish trousers under shorter skirts are known as:
     3. Businesses existing at the beginning of the apparel supply chain are:
     4. Apparel or home fashion items that are made of textiles and are nondurable are:
115. innovators, adopters, early maj., late maj., laggards
     1. Why is fashion unique?
     2. The first artificial fiber was:
     3. what are the adopter groups?
     4. what are the elements of fashion?
116. Integrated marketing strategy
     1. The stages of fashion reproduction and production include all but:
     2. The broad term for the general direction in which fashion is moving is
     3. The strategy for the coordination of all marketing tools to ensure a united front and maximization of communication impact is
     4. The supply chain levels (in order) are:
117. transshipping
     1. The retail price is the amount
     2. Demographics include usage or consumption rates and benefits sought
     3. The advantages of domestic production include:
     4. The illegal activity in which quota-restricted goods are shipped to a nearby country prior to being shipped to the receiving country is:
118. Decorate
     Create a sense of identity
     Demonstrate superiority
     Relieve boredom
     1. define product development.
     2. define horizontal integration.
     3. Synthetic fiber properties include:
     4. The purpose of fashion is to:
119. Fast Fashion
     1. why is indonesia an important sourcing region?
     2. Trendy, inexpensive apparel items with an intended single season use are called
     3. The supply chain levels (in order) are:
     4. The most important American fashion centers include all but:
120. Chase and flight
     1. The broad term for the general direction in which fashion is moving is
     2. The ____ theory describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days
     3. The phrase ____ describes the situation in which the lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion
     4. The theory of the shifting erogenous zones suggests:
121. Milan and Paris
     1. Important European fashion market centers include:
     2. what is the fashion life cycle?
     3. what are the adopter groups?
     4. Why is fashion unique?
122. Knockoff
     1. what are the stages in product development and manufacturing?
     2. The target customer is the chosen market segment, and the target market is the businesses or individuals within the group
     3. A purpose of fashion is to enhance youthfulness
     4. _____ products are considered a legal, normal, and acceptable means of doing business
123. true
     1. When the retailer and the manufacturer share the cost of a product advertisement, the term used is
     2. Contracting with another business to provide products or services used in production is called:
     3. Women were introduced to pantyhose during the:
     4. T or F: When manufacturers decide the total cost of producing a garment, the process is known as costing out a garment.
124. Artificial obsolescence
     1. T or F: The semiannual fashion show held in New York City is named Seventh on Sixth.
     2. Designer brands bear the name of the designer
     3. The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashions is:
     4. The key to the successful marketing of fashions that are popular at the moment is called
125. True
     1. why is vietnam an important sourcing region?
     2. Brands that are retailed and recognized in countries around the globe are
     3. Which is not a natural cellulosic fiber?
     4. Businesses can segment a target market using demographics, psychographics, behavioral characteristics, or geographics
126. True
     1. why is india an important sourcing region?
     2. Demographics include usage or consumption rates and benefits sought
     3. Protein fibers are grown from a plant source
     4. The most important American fashion centers include all but:
127. the closest partner to the US and NAFTA
     1. why is india an important sourcing region?
     2. why is indonesia an important sourcing region?
     3. why is china an important sourcing region?
     4. why is mexico an important sourcing region?
128. Fashion is a price
     1. why is india an important sourcing region?
     2. Which of the following is not a fashion principle?
     3. what is the fashion life cycle?
     4. The purpose of fashion is to:
129. true
     1. T or F: Off-price merchandise is typically sold at a discount of 20% below retail price.
     2. T or F: When customers have input into the production of a mass-produced item, marketers refer to it as niche marketing.
     3. what are the physical and psychological aspects of fashion?
     4. Designer brands bear the name of the designer
130. Rayon
     1. define horizontal integration.
     2. what are the adopter groups?
     3. The first artificial fiber was:
     4. The purpose of fashion is to:
131. True
     1. what are the stages in product development and manufacturing?
     2. _____ products are considered a legal, normal, and acceptable means of doing business
     3. Fiber producers, yarn manufacturers, fabric mills, and apparel manufacturers comprise the trade levels in the textile industry
     4. The illegal practice of manufacturing replicas and fake merchandise disguised as authentic originals creates ____ products
132. Zeitgeist
     1. Fashion at any time reflects social, political, and economic happenings. A word used to describe this is:
     2. The advantages of domestic production include:
     3. The broad term for the general direction in which fashion is moving is
     4. Protein fibers are grown from a plant source
133. be outsourced to other countries where labor costs are lower and occur near retail outlets
     1. Apparel manufacturing may:
     2. define vertical integration.
     3. define horizontal integration.
     4. why is india an important sourcing region?
134. Retailers
     1. Original, creative ideas are protected by:
     2. what are the adopter groups?
     3. The 4P's
     4. Private labels are owned by
135. higher retail prices where increased costs can be more easily absorbed in retail price
     1. The purpose of fashion is to:
     2. what are the elements of fashion?
     3. Domestic apparel manufacturing is most commonly used for fashions that sell at:
     4. what are the principles of fashion?
136. False
     1. what are the stages in product development and manufacturing?
     2. When a large percentage of the population has adopted a fashion, and everyone who wants the fashion wears it, the fashion is in the _____ stage of the life cycle
     3. When marketers attempt to position a product, they attempt to change customer perception from a firmly held belief to a different view
     4. The stages of fashion reproduction and production include all but:
137. true
     1. Women were introduced to pantyhose during the:
     2. The dress popular when miniskirts were popular was the:
     3. The theory of the shifting erogenous zones suggests:
     4. T or F: When a product undergoes significant change, it is termed substantial transformation
138. Trade shows
     1. Events that provide opportunities for trade members to make industry contacts, networks, create awareness, view trends, and show innovative products are termed:
     2. Wholesale price zones are designated based on
     3. what are the stages in product development and manufacturing?
     4. One of the effects of World War II on the American fashion industry was the:
139. agriculture, fiber production, textile production, apparel manufacturing, retailers, final consumers
     1. what is the fashion life cycle?
     2. what are the principles of fashion?
     3. define horizontal integration.
     4. define the apparel supply chain.
140. Trickle up
     1. The theory of the shifting erogenous zones suggests:
     2. When the retailer and the manufacturer share the cost of a product advertisement, the term used is
     3. The most important American fashion centers include all but:
     4. The theory of fashion adoption that states that fashions are first introduced by the lower social classes, youth, minorities, or working class, and then gain popularity with the more affluent consumers is the ____ theory
141. False
     1. Fashion occurs in almost every aspect of life
     2. Wholesale price zones are designated based on
     3. Observation methods of research include style testing and market testing
     4. Which is not an example of push marketing?
142. Right product at the right time, in the right quantity, at the right price
     1. Synthetic fiber properties include:
     2. Merchandising is providing the:
     3. The first artificial fiber was:
     4. define vertical integration.
143. True
     1. The broad term for the general direction in which fashion is moving is
     2. The process of determining the most efficient placement of the pattern pieces for a cutting guide is:
     3. The target customer is the chosen market segment, and the target market is the businesses or individuals within the group
     4. The marketing term for the consumer group between the ages 8-12 is:
144. True
     1. why is indonesia an important sourcing region?
     2. Fashion innovators start fashions, while fashion followers follow fashions
     3. Which of the following is not a fashion principle?
     4. what is the fashion life cycle?
145. False
     1. The major categories of children's apparel and accessories are preemies, newborns, infants, toddlers, children and preteens
     2. The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories is
     3. The benefits of private label brands include increased store loyalty
     4. The combined size of the men's and boy's apparel and accessories industries is twice as large as that of the women's apparel and accessories industries
146. True
     1. The benefits of private label brands include increased store loyalty
     2. why is india an important sourcing region?
     3. The most important American fashion centers include all but:
     4. The theory of the shifting erogenous zones suggests:
147. Rayon
     1. Fashion usually emerges first in
     2. Which is not a natural cellulosic fiber?
     3. why is india an important sourcing region?
     4. Which is not an example of push marketing?
148. Culmination
     1. The stages of fashion reproduction and production include all but:
     2. When a large percentage of the population has adopted a fashion, and everyone who wants the fashion wears it, the fashion is in the _____ stage of the life cycle
     3. what are the elements of fashion?
     4. One of the effects of World War II on the American fashion industry was the:
149. true
     1. Original, creative ideas are protected by:
     2. The advantages of domestic production include:
     3. why is vietnam an important sourcing region?
     4. T or F: A limitation in the quantity of imports to protect a domestic industry is a safeguard quota
150. true
     1. Wholesale price zones are designated based on
     2. T or F: Fashion market centers are geographic regions with a high concentration of fashion trade businesses.
     3. For the best career preparations, college students are encouraged to:
     4. why is china an important sourcing region?
151. All of the above are examples of push marketing
     1. what is the fashion life cycle?
     2. what are the principles of fashion?
     3. Why is fashion unique?
     4. Which is not an example of push marketing?
152. False
     1. Important European fashion market centers include:
     2. Apparel and accessory items become fashions once a designer introduces the style
     3. Women were introduced to pantyhose during the:
     4. Reducing the time required to design, produce, and deliver goods refers to:
153. introduction, rise, acceleration, mass acceptance, decline, and obsolescence
     1. what is the fashion life cycle?
     2. Why is fashion unique?
     3. define product development.
     4. The purpose of fashion is to:
154. Relationship marketing
     1. why is china an important sourcing region?
     2. Original, creative ideas are protected by:
     3. why is mexico an important sourcing region?
     4. The mutually satisfying exchange between a buyer and a seller is termed ______
155. Laver
     1. The ____ theory describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days
     2. Because of the vast diversity within the fashion industry, students do not need to know and understand the fundamentals of the industry as well as basic fashion terminology
     3. The broad term for the general direction in which fashion is moving is
     4. The term "geographic segmentation" refers to the process of dividing the marketing into groups that may be:
156. True
     1. The most important American fashion centers include all but:
     2. why is china an important sourcing region?
     3. Women were introduced to pantyhose during the:
     4. The supply chain consists of producer manufacturer, wholesaler, retailer, and ultimate consumers
157. Intellectual property rights
     1. Original, creative ideas are protected by:
     2. what are the adopter groups?
     3. The first artificial fiber was:
     4. define the apparel supply chain.
158. True
     1. The combined size of the men's and boy's apparel and accessories industries is twice as large as that of the women's apparel and accessories industries
     2. A current trend in the children's wear industry is:
     3. The mutually satisfying exchange between a buyer and a seller is termed ______
     4. The major categories of children's apparel and accessories are preemies, newborns, infants, toddlers, children and preteens
159. True
     1. Merchandising is providing the:
     2. The advantages of domestic production include:
     3. Consumers have a distinct image of a brand when branding is successfully accomplished
     4. Which of the following is not a fashion principle?
160. Raw materials
     1. Slinky, form fitting bias cut dresses were popular during the
     2. Unfinished natural or manmade products consumed by a manufacturer and used in the manufacture of finished goods are:
     3. Brands that are retailed and recognized in countries around the globe are
     4. what are the stages in product development and manufacturing?
161. 1939
     1. Protein fibers are grown from a plant source
     2. The introduction of nylon by the DuPont Chemical Company occurred in:
     3. The advantages of domestic production include:
     4. The retail price is the amount
162. True
     1. The theory of the shifting erogenous zones suggests:
     2. Planned obsolescence is the continual introduction of new and different styles, prints, colors, and fabrics
     3. T or F: When customers have input into the production of a mass-produced item, marketers refer to it as niche marketing.
     4. The mid-level businesses that may sell any combination of odd lot assortments, overruns, out-of-season fashions, first quality merchandise, irregular merchandise, and second quality merchandise are:
163. Fashion forecasting
     1. T or F: The decision to purchase component parts and materials from vendors in other parts of the world is called assembling.
     2. The combined size of the men's and boy's apparel and accessories industries is twice as large as that of the women's apparel and accessories industries
     3. The sourcing of textiles ad apparel comes from American suppliers because American suppliers offer the lowest costs due to product efficiencies
     4. The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories is
164. Fashion products appeal to consumer emotions
     Fashion is perishable
     Fashions are available to most income levels of consumers
     Fashion requires group acceptance
     1. what is the fashion life cycle?
     2. why is china an important sourcing region?
     3. what are the elements of fashion?
     4. Why is fashion unique?
165. true
     1. T or F: Quotas are prohibitions on products into a country
     2. Protein fibers are grown from a plant source
     3. Copyrights and registered trademarks protect:
     4. The theory of the shifting erogenous zones suggests:
166. space, line, shape/form, light, color, texture, pattern, details and trimmings
     1. define the apparel supply chain.
     2. what are the elements of fashion?
     3. what are the adopter groups?
     4. The purpose of fashion is to: