NAME

Question types


Start with


Question limit

of 166 available terms

Print test

166 Multiple choice questions

  1. True
  2. Beatniks
  3. Repositioning
  4. False
  5. Cost and Quality
  6. True
  7. Trickle down
  8. None of the above is correct
  9. marking
  10. True
  11. True
  12. None of the above is correct
  13. All of the above are steps in the research process
  14. All of the terms are correct
  15. Early minority
  16. True
  17. Apparel and Accessories
  18. china, mexico, india, and indonesia
  19. designers
  20. Product
    Place
    Price
    Promotion
  21. Auxiliary services
  22. mid-level
  23. exporting
  24. All of the above are correct
  25. unity, proportion, balance, harmony, repetition, rhythm, scale and emphasis
  26. Unique cultural segments
  27. Producer to manufacturer to wholesaler to retailer to ultimate consumer
  28. acquisition of companies that make or sell similar products to expand market penetration and reduce competition
  29. Diffusion
  30. outsourcing
  31. True
  32. manufacturer salesrep
  33. how the apparel industry adapts to change and meet changes... creation of marketable ideas that will appeal to the target markets
  34. manufacturer owned showroom
  35. 1930s
  36. Soft goods
  37. False
  38. The retailer pays for the item
  39. Fast Fashion
  40. Pschographics
  41. An increase in the # of licensed products
    An increase in the influence of children on purchase decisions
  42. The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest
  43. False
  44. 50% of the world's textile trade and unskilled workers
  45. Gain part time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers
  46. largest US trading partner
  47. market research, idea conception, garment design, costing, pattern making, grading, marking, cutting, assembling, finishing and expecting
  48. St. Louis
  49. False
  50. False
  51. True
  52. Geographic
  53. True
  54. Thinking critically, creativity, charisma and a calculating mind
  55. True
  56. True
  57. false
  58. True
  59. style pirates
  60. Tweens
  61. True
  62. Introductory
  63. Fad
  64. Knitted
  65. Cooperative advertising
  66. True
  67. True
  68. All of the above are characteristics
  69. Trend
  70. True
  71. Lower Better/Better
  72. Primary data
  73. jobbers
  74. Multinational brands
  75. False
  76. has the ability to make things look different; influences feelings, relieves boredom, freedom of expression
  77. Maxi dress
  78. Licensing
  79. All of the above are correct
  80. speed to market
  81. true
  82. Christian Dior
  83. 2nd largest apparel manufacturing country
  84. Fiber and yarn production
  85. The list is not a reflection of the women's wear wholesale categories
  86. Positioning
  87. Classic
  88. art culture, hollywood, streetwear
  89. leading supplier of textiles to US cheap labor, vertical integration, and high level quality goods
  90. lower shipping costs, higher quality, greater quality control, relationship marketing
  91. False
  92. Bespoke tailoring
  93. Microfibers
  94. Limited contact with French couture houses
  95. True
  96. False
  97. Symbols, logos and brand names
  98. Counterfeit
  99. strategy that consolidates supply chain by acquiring a company at another stage in the supply chain
  100. All of the above are correct
  101. Speed to market
  102. Best;more
  103. false
  104. True
  105. True
  106. imports; exports
  107. 1960s
  108. Emotives
  109. true
  110. asian countries
  111. Peacock revolution
  112. Niche market
  113. Stores
    Designers
    Manufacturers
  114. Suffragettes
  115. innovators, adopters, early maj., late maj., laggards
  116. Integrated marketing strategy
  117. transshipping
  118. Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom
  119. Fast Fashion
  120. Chase and flight
  121. Milan and Paris
  122. Knockoff
  123. true
  124. Artificial obsolescence
  125. True
  126. True
  127. the closest partner to the US and NAFTA
  128. Fashion is a price
  129. true
  130. Rayon
  131. True
  132. Zeitgeist
  133. be outsourced to other countries where labor costs are lower and occur near retail outlets
  134. Retailers
  135. higher retail prices where increased costs can be more easily absorbed in retail price
  136. False
  137. true
  138. Trade shows
  139. agriculture, fiber production, textile production, apparel manufacturing, retailers, final consumers
  140. Trickle up
  141. False
  142. Right product at the right time, in the right quantity, at the right price
  143. True
  144. True
  145. False
  146. True
  147. Rayon
  148. Culmination
  149. true
  150. true
  151. All of the above are examples of push marketing
  152. False
  153. introduction, rise, acceleration, mass acceptance, decline, and obsolescence
  154. Relationship marketing
  155. Laver
  156. True
  157. Intellectual property rights
  158. True
  159. True
  160. Raw materials
  161. 1939
  162. True
  163. Fashion forecasting
  164. Fashion products appeal to consumer emotions
    Fashion is perishable
    Fashions are available to most income levels of consumers
    Fashion requires group acceptance
  165. true
  166. space, line, shape/form, light, color, texture, pattern, details and trimmings