NAME

Question types


Start with


Question limit

of 166 available terms

Print test

115 Matching questions

  1. define the apparel supply chain.
  2. A narrowly defined market segment, but not necessarily a small segment, is a
  3. Private labels are owned by
  4. Unfinished natural or manmade products consumed by a manufacturer and used in the manufacture of finished goods are:
  5. why is mexico an important sourcing region?
  6. The wholesale showroom that sells only one brand of goods because it is owned by the branding company is the:
  7. The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashions is:
  8. The Women's wear industry wholesale categories include casual sportswear, tailored clothing and:
  9. The supply chain levels (in order) are:
  10. The top five textile and apparel trading partners with the United States include all of the following except:
  11. The deliberate and strategic change in the four P's of marketing to create a different image in the customer's minds is
  12. The mutually satisfying exchange between a buyer and a seller is termed ______
  13. The mid-level businesses that may sell any combination of odd lot assortments, overruns, out-of-season fashions, first quality merchandise, irregular merchandise, and second quality merchandise are:
  14. Why is fashion unique?
  15. The dress popular when miniskirts were popular was the:
  16. why is india an important sourcing region?
  17. Events that provide opportunities for trade members to make industry contacts, networks, create awareness, view trends, and show innovative products are termed:
  18. why is indonesia an important sourcing region?
  19. The US produces some of the ____ quality cattle leather and consumes _____ leather and fur than it produces
  20. Forecasting services and consulting service in the supply chain are known as:
  21. The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories is
  22. what are the stages in product development and manufacturing?
  23. Fashion knockoffs of higher priced items that are quickly copied, produced, delivered, and sold at low prices are:
  24. In general, the price of a fashion is usually higher in the _____ stage of the life cycle
  25. _____ variables include values, attitudes, beliefs, opinions, interests, and lifestyles
  26. define horizontal integration.
  27. The wholesale zones typical of a department store's main level merchandise are:
  28. The introduction of nylon by the DuPont Chemical Company occurred in:
  29. Wholesale price zones are designated based on
  30. The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central US is the _____ theory
  31. Styletribes refers to:
  32. _____ products are considered a legal, normal, and acceptable means of doing business
  33. The process of custom tailoring a man's clothes to his specific measurements is:
  34. Apparel manufacturing may:
  35. Which is not an example of push marketing?
  36. Which of the following is not a distinguishing factor of the men's wear industry
  37. Fashion usually emerges first in
  38. Contracting with another business to provide products or services used in production is called:
  39. When the retailer and the manufacturer share the cost of a product advertisement, the term used is
  40. The point of distinction or special capabilities of a retailer are known as:
  41. The broad term for the general direction in which fashion is moving is
  42. define vertical integration.
  43. Women were introduced to pantyhose during the:
  44. Very fine, manmade filament fibers are known as:
  45. The ____ theory describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days
  46. Domestic apparel manufacturing is most commonly used for fashions that sell at:
  47. When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the ____ line
  48. T or F: When customers have input into the production of a mass-produced item, marketers refer to it as niche marketing.
  49. Merchandising is providing the:
  50. The first artificial fiber was:
  51. Creative individuals who develop new ideas and gain inspiration from things around them are:
  52. Wholesalers, buying offices, intermediaries, imports, jobbers, and brokers exist at which level of the supply chain?
  53. The counterculture group that wore black and had a strong influence on hippies was the:
  54. define product development.
  55. The women who publicly rejected the wearing of corsets and adopted Turkish trousers under shorter skirts are known as:
  56. The most important American fashion centers include all but:
  57. The fashion product life cycle that depicts a product popular over a relatively long period of time is a
  58. what are the adopter groups?
  59. The United States imports 96% of all apparel that it consumes, especially from:
  60. The phrase ____ describes the situation in which the lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion
  61. Fabrics created by interlocking loops of yarn are ____ fabrics
  62. what is the fashion life cycle?
  63. A current trend in the children's wear industry is:
  64. Businesses existing at the beginning of the apparel supply chain are:
  65. The fashion adoption theory that states that fashions are introduced by the wealthy and elite members of society, and then are adopted by the masses is the ____ theory.
  66. The process of determining the most efficient placement of the pattern pieces for a cutting guide is:
  67. Fashion at any time reflects social, political, and economic happenings. A word used to describe this is:
  68. Apparel and accessory items become fashions once a designer introduces the style
  69. what are the elements of fashion?
  70. what are the principles of fashion?
  71. Individuals who take popular styles and create knockoffs or adaptations that have marketability are:
  72. The type of data in which facts are gathered specifically to answer a research problem is called
  73. Mid-level fashion businesses, located in a major market center, that act as the eyes and ears of the retail store buyers are:
  74. The theory of fashion adoption that states that fashions are first introduced by the lower social classes, youth, minorities, or working class, and then gain popularity with the more affluent consumers is the ____ theory
  75. Design inspiration for designers originates from ideas around them, such as:
  76. The image associated with a company or brand in the customer's mind in relation to the four P's of marketing is known as _____
  77. Planned obsolescence is the continual introduction of new and different styles, prints, colors, and fabrics
  78. The advantages of domestic production include:
  79. The 4P's
  80. T or F: The semiannual fashion show held in New York City is named Seventh on Sixth.
  81. For the best career preparations, college students are encouraged to:
  82. why is china an important sourcing region?
  83. Copyrights and registered trademarks protect:
  84. The fashion product life cycle curve that depicts a quick rise in popularity and a quicker decline in popularity is the:
  85. why is vietnam an important sourcing region?
  86. The time during the 1970s when men wore colorful, effeminate clothing was known as the:
  87. A characteristic of natural protein fibers include all but:
  88. The theory of the shifting erogenous zones suggests:
  89. Personal qualities desired in those who pursue fashion careers include:
  90. The strategy for the coordination of all marketing tools to ensure a united front and maximization of communication impact is
  91. The illegal activity in which quota-restricted goods are shipped to a nearby country prior to being shipped to the receiving country is:
  92. Reducing the time required to design, produce, and deliver goods refers to:
  93. Which marketer uses branding to demonstrate superior attributes to target customers?
  94. The marketing term for the consumer group between the ages 8-12 is:
  95. Goods brought into a receiving country are ______ while goods shipped out of a producing country are ______.
  96. Important European fashion market centers include:
  97. When a large percentage of the population has adopted a fashion, and everyone who wants the fashion wears it, the fashion is in the _____ stage of the life cycle
  98. Which of the following is not an adopter group corresponding to the fashion product life cycle?
  99. The retail price is the amount
  100. The purpose of fashion is to:
  101. Which of the following is not one of the seven steps of fashion research?
  102. Which of the following is not a fashion principle?
  103. The stages of fashion reproduction and production include all but:
  104. Which term is used to refer to the positive feelings and added value that consumers associate with a brand?
  105. The contractual agreement between a licensor and a licensee whereby the licensor sells the rights to use its name on merchandise produced by the licensor is termed:
  106. One of the effects of World War II on the American fashion industry was the:
  107. Brands that are retailed and recognized in countries around the globe are
  108. The illegal practice of manufacturing replicas and fake merchandise disguised as authentic originals creates ____ products
  109. Original, creative ideas are protected by:
  110. Marketers of fashion often use fashion promotions with ______ to sell more fashion
  111. what are the physical and psychological aspects of fashion?
  112. Apparel or home fashion items that are made of textiles and are nondurable are:
  113. Which designer is credited with introducing the New Look to post World II America?
  114. Slinky, form fitting bias cut dresses were popular during the
  115. The key to the successful marketing of fashions that are popular at the moment is called
  1. a asian countries
  2. b 2nd largest apparel manufacturing country
  3. c True
  4. d Rayon
  5. e how the apparel industry adapts to change and meet changes... creation of marketable ideas that will appeal to the target markets
  6. f art culture, hollywood, streetwear
  7. g Stores
    Designers
    Manufacturers
  8. h be outsourced to other countries where labor costs are lower and occur near retail outlets
  9. i Trend
  10. j Trickle down
  11. k False
  12. l Artificial obsolescence
  13. m All of the above are correct
  14. n speed to market
  15. o Fad
  16. p true
  17. q Repositioning
  18. r unity, proportion, balance, harmony, repetition, rhythm, scale and emphasis
  19. s designers
  20. t Diffusion
  21. u Raw materials
  22. v Microfibers
  23. w 50% of the world's textile trade and unskilled workers
  24. x outsourcing
  25. y Producer to manufacturer to wholesaler to retailer to ultimate consumer
  26. z Soft goods
  27. aa The list is not a reflection of the women's wear wholesale categories
  28. ab Maxi dress
  29. ac space, line, shape/form, light, color, texture, pattern, details and trimmings
  30. ad Culmination
  31. ae acquisition of companies that make or sell similar products to expand market penetration and reduce competition
  32. af Peacock revolution
  33. ag None of the above is correct
  34. ah jobbers
  35. ai 1930s
  36. aj Beatniks
  37. ak All of the terms are correct
  38. al Pschographics
  39. am Knitted
  40. an Product
    Place
    Price
    Promotion
  41. ao Thinking critically, creativity, charisma and a calculating mind
  42. ap false
  43. aq Geographic
  44. ar All of the above are characteristics
  45. as largest US trading partner
  46. at Cooperative advertising
  47. au Auxiliary services
  48. av marking
  49. aw higher retail prices where increased costs can be more easily absorbed in retail price
  50. ax Fashion forecasting
  51. ay Trade shows
  52. az Primary data
  53. ba Multinational brands
  54. bb agriculture, fiber production, textile production, apparel manufacturing, retailers, final consumers
  55. bc Knockoff
  56. bd Symbols, logos and brand names
  57. be Fast Fashion
  58. bf has the ability to make things look different; influences feelings, relieves boredom, freedom of expression
  59. bg The retailer pays for the item
  60. bh Fashion products appeal to consumer emotions
    Fashion is perishable
    Fashions are available to most income levels of consumers
    Fashion requires group acceptance
  61. bi Laver
  62. bj Unique cultural segments
  63. bk St. Louis
  64. bl Zeitgeist
  65. bm transshipping
  66. bn the closest partner to the US and NAFTA
  67. bo exporting
  68. bp Retailers
  69. bq Early minority
  70. br Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom
  71. bs Integrated marketing strategy
  72. bt strategy that consolidates supply chain by acquiring a company at another stage in the supply chain
  73. bu market research, idea conception, garment design, costing, pattern making, grading, marking, cutting, assembling, finishing and expecting
  74. bv Trickle up
  75. bw innovators, adopters, early maj., late maj., laggards
  76. bx Positioning
  77. by Apparel and Accessories
  78. bz Speed to market
  79. ca Limited contact with French couture houses
  80. cb Right product at the right time, in the right quantity, at the right price
  81. cc Fiber and yarn production
  82. cd manufacturer salesrep
  83. ce Bespoke tailoring
  84. cf 1960s
  85. cg Christian Dior
  86. ch Gain part time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers
  87. ci Best;more
  88. cj 1939
  89. ck leading supplier of textiles to US cheap labor, vertical integration, and high level quality goods
  90. cl Relationship marketing
  91. cm Chase and flight
  92. cn Counterfeit
  93. co mid-level
  94. cp An increase in the # of licensed products
    An increase in the influence of children on purchase decisions
  95. cq All of the above are examples of push marketing
  96. cr All of the above are steps in the research process
  97. cs china, mexico, india, and indonesia
  98. ct Tweens
  99. cu Introductory
  100. cv manufacturer owned showroom
  101. cw Milan and Paris
  102. cx Licensing
  103. cy Intellectual property rights
  104. cz Cost and Quality
  105. da Niche market
  106. db style pirates
  107. dc imports; exports
  108. dd introduction, rise, acceleration, mass acceptance, decline, and obsolescence
  109. de Classic
  110. df lower shipping costs, higher quality, greater quality control, relationship marketing
  111. dg Fashion is a price
  112. dh Emotives
  113. di Lower Better/Better
  114. dj The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest
  115. dk Suffragettes