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16 True/False questions

  1. Which of the following is not a fashion principle?decorate, create a sense of identity, demonstrate superiority, relieve boredom

          

  2. The fashion adoption theory that states that fashions are introduced by the wealthy and elite members of society, and then are adopted by the masses is the _______ theory.Trickle down

          

  3. The four P's of marketing are product, place, price and promotion.True

          

  4. The phrase _______ describes the situation in which the lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion.Laver

          

  5. The demise of serviceable fashions that are then replaced by newer seeming more attractive fashion is:Artificial obsolescence

          

  6. Stylebrites refer to:decorate, create a sense of identity, demonstrate superiority, relieve boredom

          

  7. The theory of fashion adoption that states that fashions are first introduced in the lower social cases, youth, minorities, or working class, and then gain popularity with the more affluent consumers is the _____ theory.Trickle down

          

  8. The motion that new fashions evolve from the most recent fashion is referred to as historical continuity.True

          

  9. Thorstein Veblen proposed that a style requires group acceptance before it can become a fashion.True

          

  10. The _______ theory describes a single fashion using different adjectives, depending on how far removed the style is from it's fashionable days.Laver

          

  11. Fashion innovators start fashions, while fashion followers follow fashion.True

          

  12. The high-low trend in dressing means that people wear more expensive branded pieces with trend-right items at fast fashion.Fashion is a price

          

  13. The purpose of fashion is to:Unique cultural segments

          

  14. The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central United States is the ______ theory.Trickle down

          

  15. The theory of the shifting erogenous zone suggests:The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest.

          

  16. Business can segment a target market using demographics, psychographics, behavioral characteristics, or geographic.The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest.