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68 Multiple choice questions

  1. predicting the trends in popular colors, prints, styles, fabrications, and general trends.
  2. fashion that remains popular over a relatively long period of time EX: blue jeans, animal prints, men's navy blazer
  3. using several venues to maximize exposure.
  4. Product, Price, Place and Promotion
    The intended target customer determines the combination of the 4 P's
  5. the term encompasses the entire fabric industry, including the fibers, yarns, and manufacturing of the fabrics.
  6. process of dividing the market into groups according to a particular region.
  7. refers to the protection of a person's or company's creative ideas for a certain period of time.
  8. facts to answer a particular marketing research problem.
  9. or distribution refers to the movement of products through the levels of the fashion marketing channel until the products reach the target customers.
  10. a single venue used to send the marketing communication to the target customer, such as radio broadcasts, billboards or newspaper print advertisements.
  11. when the manufacture and the retailer spit the cost of the new product advertisement.
  12. Brands that are exclusive to the store and retailer. Competing stores may not carry them so customer know that they must shop at that specific store in order to purchase a private label brand.
    EX: Hollister
  13. Goods and services
  14. the difference between the cost and the markup
  15. when a group of fashion conscious consumers appreciate and imitate the innovator's new style. The early adopters compose the group of consumers at this stage.
  16. a company attempts to create a different store image or brand image in the minds of the target customers.
  17. Includes all activities that build awareness, interest, traffic, goodwill and ultimately encourage sales to the target customers.
  18. Select group of customers with the ability and desire to purchase a company's products and services and to whom the company has directed their marketing efforts.
    Interchangeable with: Target customers and customer base
  19. Fibers produced from animals
    EX: wool, silk
  20. "getting the consumer to come to you"
    EX: advertising and mass media production, word of mouth referrals, sales promotions and discounts.
  21. the process of extracting and interpreting consumer sate from available electronic information.
    Ex: sending out a birthday coupon for a customers birthday based on the amount of money they spend with the company.
  22. Determination of retail value.
  23. closely related to psychographic segmentation, but classifies customers by similar purchasing intents and behaviors.
    Ex: cosmetic retailer may classify their customers by heavy usage rates or low usage rates depending on how often they purchase their cosmetics.
  24. a time when a large percentage of a population is wearing a fashion; everyone who wants the fashion wears it. The early majority represents consumers at this stage.
  25. apparel or home fashion items that are made of textiles, soft to the touch, and nondurable (meaning they are not meant to be kept for many years)
  26. when the trendy specialty stores offer clothes intended for wear during a single season before consumers discard the items.
  27. Gender, age, occupation, income, education level, marital status family life cycle state
  28. span geographic boundaries and may be available at stows throughout the world. EX: Guess, Baby Phat, Diesel
  29. representation of all the levels of the fashion industry. begins with production of raw materials and ends with retailing apparel.
  30. high end or expensive brands afforded only by customers with significant amounts of discretionary income, or at least those who aspire to be affluent.
  31. the beginning of the fashion life cycle when a group of experimental consumers called fashion innovators adopt a new look.
  32. the amount the ultimate consumer pays for the item.
  33. Ranges from a loose adaptation to a very similar adaptation of another design. Although legal, knockoffs can be very frustrating for the original designer.
  34. When there is a reduction in the number of people buying the fashion. Made up of the late majority.
  35. shaped like a bell curve one a graph, has a rise, growth, culmination and obsolescence.
  36. a narrowly defined market segment, but is not necessarily a small segment. Niche market consumers have an even more defined set of interests. Ex: Teens that shop at Hollister, Hot Topic and PacSun all have different specific interests.
  37. "taking the product to the consumer"
    EX:trade show promotions, direct selling to customer face to face, negotiation with retails to stock your product,
    Dupont used this.
  38. psychological statistics about the lifestyle of a population.
    Values, attitudes, lifestyles, opinions, interest, hobbies
  39. characterized by a quick rise to popularity and an even more rapid decline
  40. when a company engages in several levels of production within a single company.
    EX: Pendleton Woolen Mills controls much of the wool manufacturing for most of it's products. Overseas wool selection and coat manufacturing.
  41. realistically gives a consumer response to the introduction of a new product in a smaller market area, such as one or a few cities before expanding
  42. the way a store, label or designer impresses cutovers and influences their perceptions of the brand.
  43. in the fashion industry is a legal contract between the licensor and the licensee that grands permission or gives the rights to use the licenser's namer other symbol on fashion goods made by the licensee.
  44. Unfinished natural or man made products that are consumed by a manufacturer and used in the manufacture of finished goods, such s apparel or accessory merchandise.
  45. a word or a symbol that identifies the source of goods or services and differentiates it from the competitor;s goods or services.
  46. the intangible, positive feelings that customers associate with the brand.
    EX: having a Louis Vuitton may make you feel high class and more fashionable than the rest.
  47. all the activities, from idea conception to ultimate consumer use, that satisfy the objectives of the buyer and seller.
  48. simular to repositioning but it usually involves resurrecting a brand that has been dormant or obsolete for quite some time.
  49. refers to the process on the line for line copying of design ideas from other designers or companies. The illegal form of style piracy is counterfeiting.
  50. Creating a lasting and mutually beneficial relations with key suppliers and consumers to ensure repeat purchases.
    Ex: Writing thank you notes to customers, letting them know when upcoming promotions take place etc..
  51. collecting in-depth data on a particular topic or group of people. An in depth study of a small group.
  52. When the combination of the four P's create an image in the minds of the customers
  53. fakes that are intended to look like authentic originals.
  54. branded merchandise that is available in competing stores across the nation or the world. Brands owned by manufacturing companies and sold in a variety of retail stores. EX: Hanes, Nine West, Playtex
  55. making sure the company speaks with one strong voice.
  56. Fibers that grow from plants.
    EX: Cotton, Flax
  57. a systematic method of collecting and analyzing data about a problem and then making a decision based on the findings.
  58. a company focuses on a particular group of customers.
  59. Bear the name of original designer, have widespread appeal, and may be available in a variety of competing stores.
  60. the right combination of the 4 P's to target a specific customer.
  61. three interchangeable words that refer to the amount the store pays for the item.
  62. Grow from a plant source or are produced by a living animal.
  63. 1. Defining the research problem
    2. Developing hypothesis
    3.Selecting the Sample
    4.Developing the Research Instrument
    5.Collecting Data
    6.Analyzing and interpreting data and drawing conclusions
    7.Reporting findings
  64. involves the collecting of relatively small amounts of data on large numbers of persons or things. Data is then statistically analyzed to figure out averages.
    EX: during WWII large amounts of data was taken to make mens uniforms which later on was used to analyze measurements for standardized men's wear.
  65. Textiles created based on what is popular at the time.
  66. synthetic petroleum based fibers
    EX: polyester, nylon, acrylic, olefin
  67. represents the final stage in the life of fashion. The general population rejects the purchase of the merchandise in this stage an most retailers eliminate it from their stores. Consumers= laggards because they lag behind.
  68. Previously collected and published facts that answer another research question.