68 Multiple choice questions

1. predicting the trends in popular colors, prints, styles, fabrications, and general trends.
   1. Fast Fashions
   2. Market testing
   3. Push Marketing
   4. fashion forecasting
2. fashion that remains popular over a relatively long period of time EX: blue jeans, animal prints, men's navy blazer
   1. classic
   2. fashion
   3. Brand
   4. markup
3. using several venues to maximize exposure.
   1. medium
   2. media mix
   3. markup
   4. Place
4. Product, Price, Place and Promotion
   The intended target customer determines the combination of the 4 P's
   1. Relationship Marketing
   2. 4 P's of Fashion Marketing
   3. 7 Steps in Fashion Research
   4. Fashion Marketing Mix
5. the term encompasses the entire fabric industry, including the fibers, yarns, and manufacturing of the fabrics.
   1. medium
   2. soft goods
   3. Promotion
   4. Textiles
6. process of dividing the market into groups according to a particular region.
   1. Demographic segmentation
   2. Geographic segmentation
   3. Psychographic segmentation
   4. Behavioral segmentation
7. refers to the protection of a person's or company's creative ideas for a certain period of time.
   1. Cellulose Fibers
   2. intellectual property rights
   3. Natural Fibers
   4. Retail price or retail
8. facts to answer a particular marketing research problem.
   1. Promotion
   2. Branding
   3. Marketing
   4. Primary Data
9. or distribution refers to the movement of products through the levels of the fashion marketing channel until the products reach the target customers.
   1. markup
   2. Position
   3. Place
   4. medium
10. a single venue used to send the marketing communication to the target customer, such as radio broadcasts, billboards or newspaper print advertisements.
    1. medium
    2. fad
    3. markup
    4. media mix
11. when the manufacture and the retailer spit the cost of the new product advertisement.
    1. Quantitative Research
    2. Raw Materials
    3. Counterfeits
    4. Cooperative advertisements
12. Brands that are exclusive to the store and retailer. Competing stores may not carry them so customer know that they must shop at that specific store in order to purchase a private label brand.
    EX: Hollister
    1. Designer Brands
    2. private label brands
    3. luxury brands
    4. Multinational Brands
13. Goods and services
    1. Brand
    2. fad
    3. Branding
    4. Product
14. the difference between the cost and the markup
    1. medium
    2. Price
    3. markup
    4. Brand
15. when a group of fashion conscious consumers appreciate and imitate the innovator's new style. The early adopters compose the group of consumers at this stage.
    1. Obsolescence stage
    2. Decline Stage
    3. rise or growth stage
    4. introductory stage
16. a company attempts to create a different store image or brand image in the minds of the target customers.
    1. Repositioning
    2. Promotion
    3. Position
    4. Marketing
17. Includes all activities that build awareness, interest, traffic, goodwill and ultimately encourage sales to the target customers.
    1. Promotion
    2. Product
    3. Position
    4. Price
18. Select group of customers with the ability and desire to purchase a company's products and services and to whom the company has directed their marketing efforts.
    Interchangeable with: Target customers and customer base
    1. markup
    2. niche marketing
    3. Marketing
    4. Target Market
19. Fibers produced from animals
    EX: wool, silk
    1. Protein Fibers
    2. Textiles
    3. Position
    4. Natural Fibers
20. "getting the consumer to come to you"
    EX: advertising and mass media production, word of mouth referrals, sales promotions and discounts.
    1. Database Marketing
    2. Pull marketing
    3. Push Marketing
    4. Marketing
21. the process of extracting and interpreting consumer sate from available electronic information.
    Ex: sending out a birthday coupon for a customers birthday based on the amount of money they spend with the company.
    1. Pull marketing
    2. niche marketing
    3. Marketing
    4. Database Marketing
22. Determination of retail value.
    1. Place
    2. Brand
    3. Price
    4. markup
23. closely related to psychographic segmentation, but classifies customers by similar purchasing intents and behaviors.
    Ex: cosmetic retailer may classify their customers by heavy usage rates or low usage rates depending on how often they purchase their cosmetics.
    1. Geographic segmentation
    2. Market segmentation
    3. Psychographic segmentation
    4. Behavioral segmentation
24. a time when a large percentage of a population is wearing a fashion; everyone who wants the fashion wears it. The early majority represents consumers at this stage.
    1. Culmination stage
    2. National Brand
    3. Multinational Brands
    4. Promotion
25. apparel or home fashion items that are made of textiles, soft to the touch, and nondurable (meaning they are not meant to be kept for many years)
    1. fashion
    2. soft goods
    3. Position
    4. fad
26. when the trendy specialty stores offer clothes intended for wear during a single season before consumers discard the items.
    1. Natural Fibers
    2. fashion
    3. soft goods
    4. Fast Fashions
27. Gender, age, occupation, income, education level, marital status family life cycle state
    1. Demographic segmentation
    2. Market segmentation
    3. Behavioral segmentation
    4. Psychographic segmentation
28. span geographic boundaries and may be available at stows throughout the world. EX: Guess, Baby Phat, Diesel
    1. Culmination stage
    2. Multinational Brands
    3. National Brand
    4. private label brands
29. representation of all the levels of the fashion industry. begins with production of raw materials and ends with retailing apparel.
    1. Fashion Marketing Mix
    2. Wholesale, wholesale cost, and cost
    3. Relationship Marketing
    4. Supply chain, channel of distribution, or marketing channel
30. high end or expensive brands afforded only by customers with significant amounts of discretionary income, or at least those who aspire to be affluent.
    1. Designer Brands
    2. luxury brands
    3. soft goods
    4. Brand
31. the beginning of the fashion life cycle when a group of experimental consumers called fashion innovators adopt a new look.
    1. introductory stage
    2. Secondary Data
    3. Decline Stage
    4. Obsolescence stage
32. the amount the ultimate consumer pays for the item.
    1. Retail price or retail
    2. Database Marketing
    3. Raw Materials
    4. Relationship Marketing
33. Ranges from a loose adaptation to a very similar adaptation of another design. Although legal, knockoffs can be very frustrating for the original designer.
    1. markup
    2. Knockoff
    3. Product
    4. fashion
34. When there is a reduction in the number of people buying the fashion. Made up of the late majority.
    1. Decline Stage
    2. Textiles
    3. Obsolescence stage
    4. Culmination stage
35. shaped like a bell curve one a graph, has a rise, growth, culmination and obsolescence.
    1. fad
    2. Position
    3. fashion
    4. classic
36. a narrowly defined market segment, but is not necessarily a small segment. Niche market consumers have an even more defined set of interests. Ex: Teens that shop at Hollister, Hot Topic and PacSun all have different specific interests.
    1. Database Marketing
    2. Push Marketing
    3. niche marketing
    4. Target Market
37. "taking the product to the consumer"
    EX:trade show promotions, direct selling to customer face to face, negotiation with retails to stock your product,
    Dupont used this.
    1. Push Marketing
    2. Pull marketing
    3. markup
    4. niche marketing
38. psychological statistics about the lifestyle of a population.
    Values, attitudes, lifestyles, opinions, interest, hobbies
    1. Demographic segmentation
    2. Geographic segmentation
    3. Psychographic segmentation
    4. Behavioral segmentation
39. characterized by a quick rise to popularity and an even more rapid decline
    1. Price
    2. medium
    3. fad
    4. fashion
40. when a company engages in several levels of production within a single company.
    EX: Pendleton Woolen Mills controls much of the wool manufacturing for most of it's products. Overseas wool selection and coat manufacturing.
    1. Vertically Integrated
    2. National Brand
    3. Decline Stage
    4. Secondary Data
41. realistically gives a consumer response to the introduction of a new product in a smaller market area, such as one or a few cities before expanding
    1. Market testing
    2. Fast Fashions
    3. Marketing
    4. Target Market
42. the way a store, label or designer impresses cutovers and influences their perceptions of the brand.
    1. Brand
    2. Branding
    3. Marketing
    4. fashion
43. in the fashion industry is a legal contract between the licensor and the licensee that grands permission or gives the rights to use the licenser's namer other symbol on fashion goods made by the licensee.
    1. niche marketing
    2. Designer Brands
    3. Push Marketing
    4. Licensing Agreement
44. Unfinished natural or man made products that are consumed by a manufacturer and used in the manufacture of finished goods, such s apparel or accessory merchandise.
    1. Fast Fashions
    2. Counterfeits
    3. Push Marketing
    4. Raw Materials
45. a word or a symbol that identifies the source of goods or services and differentiates it from the competitor;s goods or services.
    1. Brand
    2. fad
    3. Branding
    4. Price
46. the intangible, positive feelings that customers associate with the brand.
    EX: having a Louis Vuitton may make you feel high class and more fashionable than the rest.
    1. Product
    2. Counterfeits
    3. Brand Equity
    4. Brand
47. all the activities, from idea conception to ultimate consumer use, that satisfy the objectives of the buyer and seller.
    1. Market testing
    2. markup
    3. Marketing
    4. Branding
48. simular to repositioning but it usually involves resurrecting a brand that has been dormant or obsolete for quite some time.
    1. Rebranding/ Brand inovation
    2. Geographic segmentation
    3. Behavioral segmentation
    4. Retail price or retail
49. refers to the process on the line for line copying of design ideas from other designers or companies. The illegal form of style piracy is counterfeiting.
    1. Place
    2. classic
    3. Style Piracy
    4. Price
50. Creating a lasting and mutually beneficial relations with key suppliers and consumers to ensure repeat purchases.
    Ex: Writing thank you notes to customers, letting them know when upcoming promotions take place etc..
    1. Relationship Marketing
    2. Database Marketing
    3. niche marketing
    4. Push Marketing
51. collecting in-depth data on a particular topic or group of people. An in depth study of a small group.
    1. Raw Materials
    2. Culmination stage
    3. Qualitative Research
    4. Fashion research
52. When the combination of the four P's create an image in the minds of the customers
    1. fashion
    2. Place
    3. Promotion
    4. Position
53. fakes that are intended to look like authentic originals.
    1. Marketing
    2. Counterfeits
    3. Textiles
    4. Brand Equity
54. branded merchandise that is available in competing stores across the nation or the world. Brands owned by manufacturing companies and sold in a variety of retail stores. EX: Hanes, Nine West, Playtex
    1. Multinational Brands
    2. National Brand
    3. Natural Fibers
    4. Designer Brands
55. making sure the company speaks with one strong voice.
    1. niche marketing
    2. integrated marketing communications
    3. Fashion Marketing Mix
    4. Database Marketing
56. Fibers that grow from plants.
    EX: Cotton, Flax
    1. Cellulose Fibers
    2. luxury brands
    3. Textiles
    4. Decline Stage
57. a systematic method of collecting and analyzing data about a problem and then making a decision based on the findings.
    1. Fast Fashions
    2. fashion
    3. Quantitative Research
    4. Fashion research
58. a company focuses on a particular group of customers.
    1. Demographic segmentation
    2. Geographic segmentation
    3. Market segmentation
    4. Market testing
59. Bear the name of original designer, have widespread appeal, and may be available in a variety of competing stores.
    1. luxury brands
    2. Brand
    3. Designer Brands
    4. Decline Stage
60. the right combination of the 4 P's to target a specific customer.
    1. Fashion Marketing Mix
    2. Fashion research
    3. Push Marketing
    4. Database Marketing
61. three interchangeable words that refer to the amount the store pays for the item.
    1. National Brand
    2. Wholesale, wholesale cost, and cost
    3. Geographic segmentation
    4. Obsolescence stage
62. Grow from a plant source or are produced by a living animal.
    1. Fast Fashions
    2. Natural Fibers
    3. Cellulose Fibers
    4. Raw Materials
63. 1. Defining the research problem
    2. Developing hypothesis
    3.Selecting the Sample
    4.Developing the Research Instrument
    5.Collecting Data
    6.Analyzing and interpreting data and drawing conclusions
    7.Reporting findings
    1. 4 P's of Fashion Marketing
    2. Qualitative Research
    3. Culmination stage
    4. 7 Steps in Fashion Research
64. involves the collecting of relatively small amounts of data on large numbers of persons or things. Data is then statistically analyzed to figure out averages.
    EX: during WWII large amounts of data was taken to make mens uniforms which later on was used to analyze measurements for standardized men's wear.
    1. 7 Steps in Fashion Research
    2. Qualitative Research
    3. Natural Fibers
    4. Quantitative Research
65. Textiles created based on what is popular at the time.
    1. rise or growth stage
    2. Trend based fibers or textiles
    3. Database Marketing
    4. private label brands
66. synthetic petroleum based fibers
    EX: polyester, nylon, acrylic, olefin
    1. Natural Fibers
    2. Man made/ manufactured fibers
    3. Database Marketing
    4. Cellulose Fibers
67. represents the final stage in the life of fashion. The general population rejects the purchase of the merchandise in this stage an most retailers eliminate it from their stores. Consumers= laggards because they lag behind.
    1. Counterfeits
    2. Culmination stage
    3. Designer Brands
    4. Obsolescence stage
68. Previously collected and published facts that answer another research question.
    1. Counterfeits
    2. Primary Data
    3. Secondary Data
    4. Brand Equity