68 Matching questions
- Quantitative Research
- Natural Fibers
- Multinational Brands
- Fashion research
- media mix
- Vertically Integrated
- Geographic segmentation
- Primary Data
- Decline Stage
- integrated marketing communications
- National Brand
- Brand Equity
- Designer Brands
- Trend based fibers or textiles
- Retail price or retail
- Cooperative advertisements
- Protein Fibers
- Licensing Agreement
- Style Piracy
- rise or growth stage
- Obsolescence stage
- Database Marketing
- Demographic segmentation
- Wholesale, wholesale cost, and cost
- Push Marketing
- Fast Fashions
- Behavioral segmentation
- Market testing
- Market segmentation
- 4 P's of Fashion Marketing
- Rebranding/ Brand inovation
- luxury brands
- Fashion Marketing Mix
- Qualitative Research
- intellectual property rights
- niche marketing
- Psychographic segmentation
- Secondary Data
- Relationship Marketing
- Pull marketing
- 7 Steps in Fashion Research
- Target Market
- Raw Materials
- private label brands
- Culmination stage
- fashion forecasting
- soft goods
- Supply chain, channel of distribution, or marketing channel
- introductory stage
- Man made/ manufactured fibers
- Cellulose Fibers
- a using several venues to maximize exposure.
- b Goods and services
- c Fibers produced from animals
EX: wool, silk
- d refers to the process on the line for line copying of design ideas from other designers or companies. The illegal form of style piracy is counterfeiting.
- e making sure the company speaks with one strong voice.
- f Textiles created based on what is popular at the time.
- g Product, Price, Place and Promotion
The intended target customer determines the combination of the 4 P's
- h Brands
that are exclusive to the store and retailer. Competing stores may not
carry them so customer know that they must shop at that specific store
in order to purchase a private label brand.
- i Previously collected and published facts that answer another research question.
- j the intangible, positive feelings that customers associate with the brand.
EX: having a Louis Vuitton may make you feel high class and more fashionable than the rest.
- k fakes that are intended to look like authentic originals.
- l represents the final stage in the life of fashion. The general population rejects the purchase of the merchandise in this stage an most retailers eliminate it from their stores. Consumers= laggards because they lag behind.
- m When the combination of the four P's create an image in the minds of the customers
- n Bear the name of original designer, have widespread appeal, and may be available in a variety of competing stores.
- o refers to the protection of a person's or company's creative ideas for a certain period of time.
- p all the activities, from idea conception to ultimate consumer use, that satisfy the objectives of the buyer and seller.
- q Grow from a plant source or are produced by a living animal.
- r a systematic method of collecting and analyzing data about a problem and then making a decision based on the findings.
- s Fibers that grow from plants.
EX: Cotton, Flax
- t a word or a symbol that identifies the source of goods or services and differentiates it from the competitor;s goods or services.
- u span geographic boundaries and may be available at stows throughout the world. EX: Guess, Baby Phat, Diesel
- v "taking the product to the consumer"
EX:trade show promotions, direct selling to customer face to face, negotiation with retails to stock your product,
Dupont used this.
- w the process of extracting and interpreting consumer sate from available electronic information.
Ex: sending out a birthday coupon for a customers birthday based on the amount of money they spend with the company.
- x collecting in-depth data on a particular topic or group of people. An in depth study of a small group.
- y representation of all the levels of the fashion industry. begins with production of raw materials and ends with retailing apparel.
- z the difference between the cost and the markup
- aa when the manufacture and the retailer spit the cost of the new product advertisement.
- ab closely related to psychographic segmentation, but classifies customers by similar purchasing intents and behaviors.
Ex: cosmetic retailer may classify their customers by heavy usage rates or low usage rates depending on how often they purchase their cosmetics.
- ac a company focuses on a particular group of customers.
- ad involves
the collecting of relatively small amounts of data on large numbers of
persons or things. Data is then statistically analyzed to figure out
EX: during WWII large amounts of data was taken to make mens uniforms which later on was used to analyze measurements for standardized men's wear.
- ae "getting the consumer to come to you"
EX: advertising and mass media production, word of mouth referrals, sales promotions and discounts.
- af fashion that remains popular over a relatively long period of time EX: blue jeans, animal prints, men's navy blazer
- ag or distribution refers to the movement of products through the levels of the fashion marketing channel until the products reach the target customers.
- ah high end or expensive brands afforded only by customers with significant amounts of discretionary income, or at least those who aspire to be affluent.
- ai Gender, age, occupation, income, education level, marital status family life cycle state
- aj shaped like a bell curve one a graph, has a rise, growth, culmination and obsolescence.
- ak Unfinished natural or man made products that are consumed by a manufacturer and used in the manufacture of finished goods, such s apparel or accessory merchandise.
- al process of dividing the market into groups according to a particular region.
- am simular to repositioning but it usually involves resurrecting a brand that has been dormant or obsolete for quite some time.
- an Ranges from a loose adaptation to a very similar adaptation of another design. Although legal, knockoffs can be very frustrating for the original designer.
- ao when the trendy specialty stores offer clothes intended for wear during a single season before consumers discard the items.
- ap a narrowly defined market segment, but is not necessarily a small segment. Niche market consumers have an even more defined set of interests. Ex: Teens that shop at Hollister, Hot Topic and PacSun all have different specific interests.
- aq facts to answer a particular marketing research problem.
- ar realistically gives a consumer response to the introduction of a new product in a smaller market area, such as one or a few cities before expanding
- as when a company engages in several levels of production within a single company.
EX: Pendleton Woolen Mills controls much of the wool manufacturing for most of it's products. Overseas wool selection and coat manufacturing.
- at a company attempts to create a different store image or brand image in the minds of the target customers.
- au the way a store, label or designer impresses cutovers and influences their perceptions of the brand.
- av Includes all activities that build awareness, interest, traffic, goodwill and ultimately encourage sales to the target customers.
- aw a single venue used to send the marketing communication to the target customer, such as radio broadcasts, billboards or newspaper print advertisements.
- ax when a group of fashion conscious consumers appreciate and imitate the innovator's new style. The early adopters compose the group of consumers at this stage.
- ay the amount the ultimate consumer pays for the item.
- az psychological statistics about the lifestyle of a population.
Values, attitudes, lifestyles, opinions, interest, hobbies
- ba Determination of retail value.
- bb Select
group of customers with the ability and desire to purchase a company's
products and services and to whom the company has directed their
Interchangeable with: Target customers and customer base
- bc in the fashion industry is a legal contract between the licensor and the licensee that grands permission or gives the rights to use the licenser's namer other symbol on fashion goods made by the licensee.
- bd a time when a large percentage of a population is wearing a fashion; everyone who wants the fashion wears it. The early majority represents consumers at this stage.
- be the beginning of the fashion life cycle when a group of experimental consumers called fashion innovators adopt a new look.
- bf Creating a lasting and mutually beneficial relations with key suppliers and consumers to ensure repeat purchases.
Ex: Writing thank you notes to customers, letting them know when upcoming promotions take place etc..
- bg When there is a reduction in the number of people buying the fashion. Made up of the late majority.
- bh the right combination of the 4 P's to target a specific customer.
- bi characterized by a quick rise to popularity and an even more rapid decline
- bj predicting the trends in popular colors, prints, styles, fabrications, and general trends.
- bk apparel or home fashion items that are made of textiles, soft to the touch, and nondurable (meaning they are not meant to be kept for many years)
- bl branded merchandise that is available in competing stores across the nation or the world. Brands owned by manufacturing companies and sold in a variety of retail stores. EX: Hanes, Nine West, Playtex
- bm synthetic petroleum based fibers
EX: polyester, nylon, acrylic, olefin
- bn the term encompasses the entire fabric industry, including the fibers, yarns, and manufacturing of the fabrics.
- bo three interchangeable words that refer to the amount the store pays for the item.
- bp 1. Defining the research problem
2. Developing hypothesis
3.Selecting the Sample
4.Developing the Research Instrument
6.Analyzing and interpreting data and drawing conclusions