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68 Matching questions

  1. medium
  2. Quantitative Research
  3. Natural Fibers
  4. Multinational Brands
  5. Position
  6. Fashion research
  7. media mix
  8. Vertically Integrated
  9. Place
  10. Geographic segmentation
  11. Primary Data
  12. Product
  13. fashion
  14. Decline Stage
  15. integrated marketing communications
  16. National Brand
  17. Brand Equity
  18. Price
  19. Designer Brands
  20. Trend based fibers or textiles
  21. Retail price or retail
  22. Cooperative advertisements
  23. Protein Fibers
  24. Knockoff
  25. Licensing Agreement
  26. Style Piracy
  27. rise or growth stage
  28. Obsolescence stage
  29. Database Marketing
  30. Demographic segmentation
  31. Wholesale, wholesale cost, and cost
  32. Push Marketing
  33. Fast Fashions
  34. Behavioral segmentation
  35. Branding
  36. Market testing
  37. Marketing
  38. classic
  39. Market segmentation
  40. 4 P's of Fashion Marketing
  41. Rebranding/ Brand inovation
  42. Textiles
  43. luxury brands
  44. markup
  45. Fashion Marketing Mix
  46. Qualitative Research
  47. Repositioning
  48. intellectual property rights
  49. Brand
  50. niche marketing
  51. Psychographic segmentation
  52. Secondary Data
  53. Promotion
  54. Relationship Marketing
  55. fad
  56. Pull marketing
  57. 7 Steps in Fashion Research
  58. Target Market
  59. Raw Materials
  60. private label brands
  61. Culmination stage
  62. fashion forecasting
  63. soft goods
  64. Counterfeits
  65. Supply chain, channel of distribution, or marketing channel
  66. introductory stage
  67. Man made/ manufactured fibers
  68. Cellulose Fibers
  1. a using several venues to maximize exposure.
  2. b Goods and services
  3. c Fibers produced from animals
    EX: wool, silk
  4. d refers to the process on the line for line copying of design ideas from other designers or companies. The illegal form of style piracy is counterfeiting.
  5. e making sure the company speaks with one strong voice.
  6. f Textiles created based on what is popular at the time.
  7. g Product, Price, Place and Promotion
    The intended target customer determines the combination of the 4 P's
  8. h Brands that are exclusive to the store and retailer. Competing stores may not carry them so customer know that they must shop at that specific store in order to purchase a private label brand.
    EX: Hollister
  9. i Previously collected and published facts that answer another research question.
  10. j the intangible, positive feelings that customers associate with the brand.
    EX: having a Louis Vuitton may make you feel high class and more fashionable than the rest.
  11. k fakes that are intended to look like authentic originals.
  12. l represents the final stage in the life of fashion. The general population rejects the purchase of the merchandise in this stage an most retailers eliminate it from their stores. Consumers= laggards because they lag behind.
  13. m When the combination of the four P's create an image in the minds of the customers
  14. n Bear the name of original designer, have widespread appeal, and may be available in a variety of competing stores.
  15. o refers to the protection of a person's or company's creative ideas for a certain period of time.
  16. p all the activities, from idea conception to ultimate consumer use, that satisfy the objectives of the buyer and seller.
  17. q Grow from a plant source or are produced by a living animal.
  18. r a systematic method of collecting and analyzing data about a problem and then making a decision based on the findings.
  19. s Fibers that grow from plants.
    EX: Cotton, Flax
  20. t a word or a symbol that identifies the source of goods or services and differentiates it from the competitor;s goods or services.
  21. u span geographic boundaries and may be available at stows throughout the world. EX: Guess, Baby Phat, Diesel
  22. v "taking the product to the consumer"
    EX:trade show promotions, direct selling to customer face to face, negotiation with retails to stock your product,
    Dupont used this.
  23. w the process of extracting and interpreting consumer sate from available electronic information.
    Ex: sending out a birthday coupon for a customers birthday based on the amount of money they spend with the company.
  24. x collecting in-depth data on a particular topic or group of people. An in depth study of a small group.
  25. y representation of all the levels of the fashion industry. begins with production of raw materials and ends with retailing apparel.
  26. z the difference between the cost and the markup
  27. aa when the manufacture and the retailer spit the cost of the new product advertisement.
  28. ab closely related to psychographic segmentation, but classifies customers by similar purchasing intents and behaviors.
    Ex: cosmetic retailer may classify their customers by heavy usage rates or low usage rates depending on how often they purchase their cosmetics.
  29. ac a company focuses on a particular group of customers.
  30. ad involves the collecting of relatively small amounts of data on large numbers of persons or things. Data is then statistically analyzed to figure out averages.
    EX: during WWII large amounts of data was taken to make mens uniforms which later on was used to analyze measurements for standardized men's wear.
  31. ae "getting the consumer to come to you"
    EX: advertising and mass media production, word of mouth referrals, sales promotions and discounts.
  32. af fashion that remains popular over a relatively long period of time EX: blue jeans, animal prints, men's navy blazer
  33. ag or distribution refers to the movement of products through the levels of the fashion marketing channel until the products reach the target customers.
  34. ah high end or expensive brands afforded only by customers with significant amounts of discretionary income, or at least those who aspire to be affluent.
  35. ai Gender, age, occupation, income, education level, marital status family life cycle state
  36. aj shaped like a bell curve one a graph, has a rise, growth, culmination and obsolescence.
  37. ak Unfinished natural or man made products that are consumed by a manufacturer and used in the manufacture of finished goods, such s apparel or accessory merchandise.
  38. al process of dividing the market into groups according to a particular region.
  39. am simular to repositioning but it usually involves resurrecting a brand that has been dormant or obsolete for quite some time.
  40. an Ranges from a loose adaptation to a very similar adaptation of another design. Although legal, knockoffs can be very frustrating for the original designer.
  41. ao when the trendy specialty stores offer clothes intended for wear during a single season before consumers discard the items.
  42. ap a narrowly defined market segment, but is not necessarily a small segment. Niche market consumers have an even more defined set of interests. Ex: Teens that shop at Hollister, Hot Topic and PacSun all have different specific interests.
  43. aq facts to answer a particular marketing research problem.
  44. ar realistically gives a consumer response to the introduction of a new product in a smaller market area, such as one or a few cities before expanding
  45. as when a company engages in several levels of production within a single company.
    EX: Pendleton Woolen Mills controls much of the wool manufacturing for most of it's products. Overseas wool selection and coat manufacturing.
  46. at a company attempts to create a different store image or brand image in the minds of the target customers.
  47. au the way a store, label or designer impresses cutovers and influences their perceptions of the brand.
  48. av Includes all activities that build awareness, interest, traffic, goodwill and ultimately encourage sales to the target customers.
  49. aw a single venue used to send the marketing communication to the target customer, such as radio broadcasts, billboards or newspaper print advertisements.
  50. ax when a group of fashion conscious consumers appreciate and imitate the innovator's new style. The early adopters compose the group of consumers at this stage.
  51. ay the amount the ultimate consumer pays for the item.
  52. az psychological statistics about the lifestyle of a population.
    Values, attitudes, lifestyles, opinions, interest, hobbies
  53. ba Determination of retail value.
  54. bb Select group of customers with the ability and desire to purchase a company's products and services and to whom the company has directed their marketing efforts.
    Interchangeable with: Target customers and customer base
  55. bc in the fashion industry is a legal contract between the licensor and the licensee that grands permission or gives the rights to use the licenser's namer other symbol on fashion goods made by the licensee.
  56. bd a time when a large percentage of a population is wearing a fashion; everyone who wants the fashion wears it. The early majority represents consumers at this stage.
  57. be the beginning of the fashion life cycle when a group of experimental consumers called fashion innovators adopt a new look.
  58. bf Creating a lasting and mutually beneficial relations with key suppliers and consumers to ensure repeat purchases.
    Ex: Writing thank you notes to customers, letting them know when upcoming promotions take place etc..
  59. bg When there is a reduction in the number of people buying the fashion. Made up of the late majority.
  60. bh the right combination of the 4 P's to target a specific customer.
  61. bi characterized by a quick rise to popularity and an even more rapid decline
  62. bj predicting the trends in popular colors, prints, styles, fabrications, and general trends.
  63. bk apparel or home fashion items that are made of textiles, soft to the touch, and nondurable (meaning they are not meant to be kept for many years)
  64. bl branded merchandise that is available in competing stores across the nation or the world. Brands owned by manufacturing companies and sold in a variety of retail stores. EX: Hanes, Nine West, Playtex
  65. bm synthetic petroleum based fibers
    EX: polyester, nylon, acrylic, olefin
  66. bn the term encompasses the entire fabric industry, including the fibers, yarns, and manufacturing of the fabrics.
  67. bo three interchangeable words that refer to the amount the store pays for the item.
  68. bp 1. Defining the research problem
    2. Developing hypothesis
    3.Selecting the Sample
    4.Developing the Research Instrument
    5.Collecting Data
    6.Analyzing and interpreting data and drawing conclusions
    7.Reporting findings