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103 True/False questions

  1. The dress popular when miniskirts were popular was the: → Producer to manufacturer to wholesaler to retailer to ultimate consumer

          

  2. Vanity sizing is common at the lower end of the wholesale price zones due to the need to make customers feel good about purchasing inexpensive fashions. → True

          

  3. The counterculture group that wore black and had a strong influence on hippies was the: → Goths

          

  4. The contractual agreement between a licensor and a licensee whereby the licensor sells the rights to use its name on merchandise produced by the licensor is termed: → marketing

          

  5. The time during the 1970s when men wore colorful, effeminate clothing was known as the: → Peacock Revolution

          

  6. The sourcing of textiles and apparel comes from American suppliers because American suppliers offer the lowest costs due to production efficiencies. → Tweens

          

  7. Demographics include usage or consumption rates and benefits sought. → false

          

  8. Designer brands bear the name of the designer → DuPont advertising to consumers

          

  9. The fashion product life cycle curve for a fashion product resembles a bell-shaped curve. → fad

          

  10. In general, the price of a fashion is usually higher in the _____stage of the life cycle. → introductory

          

  11. Forecasting services and consulting services in the supply chain are known as: → Auxiliary services

          

  12. Why is fashion unique? → Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom

          

  13. The deliberate and strategic change in the four Ps of marketing to create a different image in the customer's minds is: → repositioning

          

  14. When marketers attempt to position a product, they attempt to change customer perception from a firmly held belief to a different view. → true

          

  15. The high-low trend in dressing means that people wear more expensive branded pieces with trend-right items at fast-fashion. → Tweens

          

  16. Fashion occurs in almost every aspect of life. → Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom

          

  17. The wholesale zones typical of a department store's main level merchandise are: → Upper Moderate/Lower Better

          

  18. The type of data in which facts are gathered specifically to answer a research problem is called: → core competency

          

  19. Which marketer uses branding to demonstrate superior attributes to target customers? → true

          

  20. Fashion at any time reflects social, political, and economic happenings. A word used to describe this is: → Limited contact with French couture houses

          

  21. The introduction of nylon by the DuPont Chemical Company occurred in: → 1939

          

  22. The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories is: → 1939

          

  23. The fashion product life cycle curve that depicts a quick rise in popularity and a quicker decline in popularity is the: → fad

          

  24. Fashion knockoffs of higher-priced items that are quickly copied, produced, delivered, and sold at low prices are: → True

          

  25. Observation methods of research include style testing and market testing. → DuPont advertising to consumers

          

  26. The mutually satisfying exchange between a buyer and a seller is termed _________. → Apparel, Accessories

          

  27. Events that provide opportunities for trade members to make industry contacts, network, create awareness, view trends, and show innovative products are termed: → trade shows

          

  28. A current trend in the children's wear industry is: → An increase in the number of licensed products
    An increase in the influence of children on purchase decisions

          

  29. The women who publicly rejected the wearing of corsets and adopted Turkish trousers under shorter skirts are known as: → Suffragettes

          

  30. The notion that new fashions evolve from the most recent fashions is referred to as historical continuity. → Trend

          

  31. The A-line shift, above-the-knee hemlines, and white go-go boots of the 1960s were introduced by Andres Courreges. → Maxi dress

          

  32. The retail price is the amount: → Unique cultural segments

          

  33. Businesses can segment a target market using demographics, psychographics, behavioral characteristics, or geographics. → true

          

  34. The women's wear industry wholesale categories include casual sportswear, tailored clothing, and: → The list is not a reflection of the women's wear wholesale categories

          

  35. Copyrights and registered trademarks protect: → The ultimate consumer pays for an item

          

  36. The popularity of wearing obvious status symbols waned in the 1990s. → The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest

          

  37. The supply chain levels (in order) are: → Producer to manufacturer to wholesaler to retailer to ultimate consumer

          

  38. The point of distinction or special capabilities of a retailer are known as: → DuPont advertising to consumers

          

  39. Consumers have a distinct image of a brand when branding is successfully accomplished. → true

          

  40. Wholesale price zones are designated based on → Cost Quality

          

  41. The illegal practice of manufacturing replicas and fake merchandise disguised as authentic originals creates ___________ products. → Cost Quality

          

  42. The major categories of children's apparel and accessories are preemies, newborns, infants, toddlers, children, and preteens. → True

          

  43. When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the _____ line. → Diffusion

          

  44. The fashion product life cycle that depicts a product popular over a relatively long period of time is a: → classic

          

  45. Which term is used to refer to the positive feelings and added value that consumers associate with a brand? → brand equality and brand franchise

          

  46. Which is not an example of push marketing? → DuPont advertising to consumers

          

  47. Because of the vast diversity within the fashion industry, students do not need to know and understand the fundamentals of the industry as well as basic fashion terminology. → Limited contact with French couture houses

          

  48. Merchandising is providing the: → Fashion products appeal to consumer emotions
    Fashion is perishable
    Fashions are available to most income levels of consumers
    Fashion requires group acceptance

          

  49. Intro: Fashion innovators purchase from the retailers who "lead" fashion

    Rise: Fashion leaders purchase from traditional retailers in their "better" departments

    Acceleration: Fashion followers purchase from traditional retailers in "moderate priced" Departments

    Mass Acceptance:
    Fashion followers purchase from the mass merchants

    Decline: Fashion followers may purchase a few items at greatly reduced priced from discounters

    Obsolescence:
    No one is buying     → The Fashion Cycle

          

  50. Styletribes refers to → retailers

          

  51. Trendy, inexpensive apparel items with an intended single-season use are called: → true

          

  52. In general, fashions evolve from recent previous styles that have changed only slightly. → True

          

  53. A fashion product life cycle has four stages: rise, growth, culmination, decline, and obsolescence. → false

          

  54. The supply chain consists of producer, manufacturer, wholesaler, retailer, and ultimate consumers. → True

          

  55. Original, creative ideas are protected by: → intellectual property rights

          

  56. For the best career preparations, college students are encouraged to: → Cost Quality

          

  57. Brands with national distribution that are available nationwide in competing stores are: → DuPont advertising to consumers

          

  58. The _____________theory describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days. → The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest

          

  59. The combined size of the men's and boy's apparel and accessories industries is twice as large as that of the women's apparel and accessories industries. → True

          

  60. A purpose of fashion is to enhance youthfulness. → Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom

          

  61. The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashions is → true

          

  62. The key to the successful marketing of fashions that are popular at the moment is called: → Speed-to-market
    Speed-to-manufacture
    Speed-to-retailer
    Speed-to-production

          

  63. The process of custom tailoring a man's clothes to his specific measurements is: → Bespoke tailoring

          

  64. Fabrics created by interlocking loops of yarn are _____fabrics. → knitted

          

  65. The gathering of quantitative research data relies on sufficient amounts of data, so results reflect the larger population. → true

          

  66. Which of the following is not a fashion principle? → Fashion is a price

          

  67. The four Ps of marketing are product, place, price, and promotion. → The ultimate consumer pays for an item

          

  68. Women were introduced to pantyhose during the: → 1960s

          

  69. Marketers of fashion often use fashion promotions with _____ to sell more fashion. → True

          

  70. Database marketing involves analyzing existing sales or customer data for trends or problems. → true

          

  71. Thorstein Veblen proposed that a style requires group acceptance before it can become a fashion. → False

          

  72. Which of the following is not an adopter group corresponding to the fashion product life cycle? → early miniority

          

  73. Which designer is credited with introducing the New Look to post-World War II America? → There are fewer firms in the men's wear industry
    Companies usually have long histories
    The industry is comprised of vertically integrated firms

          

  74. The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central United States is the _____________theory. → classic

          

  75. _______ variables include values, attitudes, beliefs, opinions, interests, and lifestyles. → True

          

  76. Businesses existing at the beginning of the apparel supply chain are: → Maxi dress

          

  77. The recent recessions have caused a decline in business for the children's wear industry. → There are fewer firms in the men's wear industry
    Companies usually have long histories
    The industry is comprised of vertically integrated firms

          

  78. The target customer is the chosen market segment, and the target market is the businesses or individuals within the group. → false

          

  79. Apparel and accessory items become fashions once a designer introduces the style. → False

          

  80. Many people of the 1970s were dressed in the recommended career ensemble of John T. Malloy. → True

          

  81. With relationship marketing, marketers attempt to create strong relationships with the best customers by offering valued product and service packages. → Goths

          

  82. One of the effects of World War II on the American fashion industry was the: → Limited contact with French couture houses

          

  83. Private labels are owned by: → Right product at the right time, in the right quantity, at the right price

          

  84. Fashion usually emerges first in __________. → Apparel, Accessories

          

  85. The purpose of fashion is to: → Fashion products appeal to consumer emotions
    Fashion is perishable
    Fashions are available to most income levels of consumers
    Fashion requires group acceptance

          

  86. Planned obsolescence is the continual introduction of new and different styles, prints, colors, and fabrics. → culmination

          

  87. Fashion innovators start fashions, while fashion followers follow fashions. → True

          

  88. Fashion is a reflection of the way of life at a given time. → Apparel, Accessories

          

  89. When the retailer and the manufacturer share the cost of the a product advertisement , the term used is: → true

          

  90. The image associated with a company or brand in the customer's mind in relation to the four Ps of marketing is known as _________. → An increase in the number of licensed products
    An increase in the influence of children on purchase decisions

          

  91. ______ products are considered a legal, normal, and acceptable means of doing business. → knockoff

          

  92. Positioning is placing the brand in the consumers' minds so that consumers perceive it in a particular way. → An increase in the number of licensed products
    An increase in the influence of children on purchase decisions

          

  93. Which of the following is not a distinguishing factor of the men's wear industry? → all of the steps are research process; defining the research problem, selecting the sample, collecting data, reporting the findings

          

  94. The benefits of private label brands include increased store loyalty. → Cost Quality

          

  95. The broad term for the general direction in which fashion is moving is: → Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom

          

  96. The marketing term for the consumer group between the ages 8 and 12 is: → Tweens

          

  97. Slinky, form-fitting bias cut dresses were popular during the: → Maxi dress

          

  98. When a large percentage of the population has adopted a fashion, and everyone who wants the fashion wears it, the fashion is in the______ stage of the life cycle. → culmination

          

  99. Personal qualities desired in those who pursue fashion careers include: → true

          

  100. Which of the following is not one of the seven steps of fashion research? → Limited contact with French couture houses

          

  101. The phrase ________ describes the situation in which the lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion. → Trend

          

  102. The theory of the shifting erogenous zone suggests: → Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom

          

  103. The term "geographic segmentation" refers to the process of dividing the marketing into groups that may be: → all the above; states,cities, continents