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103 Multiple choice questions

  1. Trickle across
  2. Unique cultural segments
  3. classic
  4. primary data
  5. Symbols, logos, and brand names
  6. fast fashion
  7. licensing
  8. trade shows
  9. brand equality and brand franchise
  10. Apparel, Accessories
  11. Maxi dress
  12. Psychographics
  13. true
  14. knitted
  15. True
  16. True
  17. true
  18. Artificial obsolescence
  19. none of the above
  20. True
  21. counterfeit
  22. retailers
  23. marketing
  24. Laver
  25. 1930s
  26. Speed-to-market
    Speed-to-manufacture
    Speed-to-retailer
    Speed-to-production
  27. False
  28. Fashion products appeal to consumer emotions
    Fashion is perishable
    Fashions are available to most income levels of consumers
    Fashion requires group acceptance
  29. True
  30. true
  31. Fashion is a price
  32. Chase and flight
  33. Auxiliary services
  34. Fast fashion
  35. DuPont advertising to consumers
  36. False
  37. False
  38. 1960s
  39. Producer to manufacturer to wholesaler to retailer to ultimate consumer
  40. true
  41. fad
  42. Goths
  43. Gain part-time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers
  44. Emotives
  45. designer brands
  46. true
  47. all of the steps are research process; defining the research problem, selecting the sample, collecting data, reporting the findings
  48. True
  49. Bespoke tailoring
  50. true
  51. There are fewer firms in the men's wear industry
    Companies usually have long histories
    The industry is comprised of vertically integrated firms
  52. knockoff
  53. Trend
  54. intellectual property rights
  55. Suffragettes
  56. False
  57. Cost Quality
  58. Right product at the right time, in the right quantity, at the right price
  59. false
  60. The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest
  61. True
  62. True
  63. Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom
  64. repositioning
  65. Upper Moderate/Lower Better
  66. True
  67. The ultimate consumer pays for an item
  68. Fiber and yarn production
  69. true
  70. all the above; states,cities, continents
  71. Peacock Revolution
  72. 1939
  73. True
  74. true
  75. Limited contact with French couture houses
  76. false
  77. True
  78. true
  79. early miniority
  80. false
  81. culmination
  82. all of the above; stores, designers, manuifacturers
  83. An increase in the number of licensed products
    An increase in the influence of children on purchase decisions
  84. true
  85. false
  86. True
  87. Diffusion
  88. Fashion forecasting
  89. Zeitgeist
  90. false
  91. True
  92. Tweens
  93. Christian Dior
  94. core competency
  95. False
  96. Thinking critically, creativity, charisma, and a calculating mind
  97. The list is not a reflection of the women's wear wholesale categories
  98. The Fashion Cycle
  99. introductory
  100. False
  101. cooperative advertising
  102. True
  103. True