72 Matching questions
- The dress popular when miniskirts were popular was the:
- Which designer is credited with introducing the New Look to post-World War II America?
- Which of the following is not an adopter group corresponding to the fashion product life cycle?
- The contractual agreement between a licensor and a licensee whereby the licensor sells the rights to use its name on merchandise produced by the licensor is termed:
- The image associated with a company or brand in the customer's mind in relation to the four Ps of marketing is known as _________.
- Fashion at any time reflects social, political, and economic happenings. A word used to describe this is:
- Copyrights and registered trademarks protect:
- The fashion product life cycle curve that depicts a quick rise in popularity and a quicker decline in popularity is the:
- _______ variables include values, attitudes, beliefs, opinions, interests, and lifestyles.
- Which of the following is not a distinguishing factor of the men's wear industry?
- Which term is used to refer to the positive feelings and added value that consumers associate with a brand?
- When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the _____ line.
- For the best career preparations, college students are encouraged to:
- Fabrics created by interlocking loops of yarn are _____fabrics.
- Fashion usually emerges first in __________.
- Brands with national distribution that are available nationwide in competing stores are:
- Women were introduced to pantyhose during the:
- Trendy, inexpensive apparel items with an intended single-season use are called:
- Events that provide opportunities for trade members to make industry contacts, network, create awareness, view trends, and show innovative products are termed:
- The type of data in which facts are gathered specifically to answer a research problem is called:
- Merchandising is providing the:
- The time during the 1970s when men wore colorful, effeminate clothing was known as the:
- Wholesale price zones are designated based on
- The counterculture group that wore black and had a strong influence on hippies was the:
- Original, creative ideas are protected by:
- Styletribes refers to
- The key to the successful marketing of fashions that are popular at the moment is called:
- Marketers of fashion often use fashion promotions with _____ to sell more fashion.
- Fashion knockoffs of higher-priced items that are quickly copied, produced, delivered, and sold at low prices are:
- The phrase ________ describes the situation in which the lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion.
- Which marketer uses branding to demonstrate superior attributes to target customers?
- The process of custom tailoring a man's clothes to his specific measurements is:
- Which is not an example of push marketing?
- Businesses existing at the beginning of the apparel supply chain are:
- The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories is:
- Apparel and accessory items become fashions once a designer introduces the style.
- With relationship marketing, marketers attempt to create strong relationships with the best customers by offering valued product and service packages.
- When a large percentage of the population has adopted a fashion, and everyone who wants the fashion wears it, the fashion is in the______ stage of the life cycle.
- Slinky, form-fitting bias cut dresses were popular during the:
- Why is fashion unique?
- The point of distinction or special capabilities of a retailer are known as:
- The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashions is
- The deliberate and strategic change in the four Ps of marketing to create a different image in the customer's minds is:
- The women who publicly rejected the wearing of corsets and adopted Turkish trousers under shorter skirts are known as:
- The supply chain levels (in order) are:
- One of the effects of World War II on the American fashion industry was the:
- The wholesale zones typical of a department store's main level merchandise are:
- Which of the following is not one of the seven steps of fashion research?
- Intro: Fashion innovators purchase from the retailers who "lead" fashion
Rise: Fashion leaders purchase from traditional retailers in their "better" departments
Acceleration: Fashion followers purchase from traditional retailers in "moderate priced" Departments
Fashion followers purchase from the mass merchants
Decline: Fashion followers may purchase a few items at greatly reduced priced from discounters
No one is buying
- The theory of the shifting erogenous zone suggests:
- ______ products are considered a legal, normal, and acceptable means of doing business.
- A current trend in the children's wear industry is:
- The mutually satisfying exchange between a buyer and a seller is termed _________.
- The term "geographic segmentation" refers to the process of dividing the marketing into groups that may be:
- The purpose of fashion is to:
- The retail price is the amount:
- The introduction of nylon by the DuPont Chemical Company occurred in:
- The illegal practice of manufacturing replicas and fake merchandise disguised as authentic originals creates ___________ products.
- Fashion is a reflection of the way of life at a given time.
- The marketing term for the consumer group between the ages 8 and 12 is:
- Which of the following is not a fashion principle?
- The women's wear industry wholesale categories include casual sportswear, tailored clothing, and:
- In general, the price of a fashion is usually higher in the _____stage of the life cycle.
- The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central United States is the _____________theory.
- Forecasting services and consulting services in the supply chain are known as:
- When marketers attempt to position a product, they attempt to change customer perception from a firmly held belief to a different view.
- Private labels are owned by:
- The broad term for the general direction in which fashion is moving is:
- The _____________theory describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days.
- Personal qualities desired in those who pursue fashion careers include:
- When the retailer and the manufacturer share the cost of the a product advertisement , the term used is:
- The fashion product life cycle that depicts a product popular over a relatively long period of time is a:
- a true
- b 1939
- c cooperative advertising
- d Tweens
- e 1960s
- f false
- g Laver
- h The list is not a reflection of the women's wear wholesale categories
- i Fast fashion
- j primary data
- k Diffusion
- l Goths
- m True
- n early miniority
- o There are fewer firms in the men's wear industry
Companies usually have long histories
The industry is comprised of vertically integrated firms
- p Peacock Revolution
- q Gain part-time employment
Have a strong work ethic
Understand that change will be a constant in their careers
- r False
- s Fashion is a price
- t 1930s
- u Cost Quality
- v Psychographics
- w Trend
- x Thinking critically, creativity, charisma, and a calculating mind
- y none of the above
- z introductory
- aa Maxi dress
- ab trade shows
- ac Fiber and yarn production
- ad Trickle across
- ae all the above; states,cities, continents
- af knockoff
- ag marketing
- ah Fashion products appeal to consumer emotions
Fashion is perishable
Fashions are available to most income levels of consumers
Fashion requires group acceptance
- ai repositioning
- aj all of the steps are research process; defining the research problem, selecting the sample, collecting data, reporting the findings
- ak Emotives
- al DuPont advertising to consumers
- am Christian Dior
- an Unique cultural segments
- ao Fashion forecasting
- ap Bespoke tailoring
- aq Suffragettes
- ar Right product at the right time, in the right quantity, at the right price
- as Auxiliary services
- at core competency
- au counterfeit
- av fad
- aw intellectual property rights
- ax Limited contact with French couture houses
- ay culmination
- az The ultimate consumer pays for an item
- ba Chase and flight
- bb all of the above; stores, designers, manuifacturers
- bc classic
- bd knitted
- be Speed-to-market
- bf An increase in the number of licensed products
An increase in the influence of children on purchase decisions
- bg brand equality and brand franchise
- bh Upper Moderate/Lower Better
- bi Zeitgeist
- bj Artificial obsolescence
- bk Symbols, logos, and brand names
- bl The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest
- bm Apparel, Accessories
- bn retailers
- bo Producer to manufacturer to wholesaler to retailer to ultimate consumer
- bp Decorate
Create a sense of identity
- bq designer brands
- br licensing
- bs The Fashion Cycle
- bt fast fashion