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72 Matching questions

  1. The dress popular when miniskirts were popular was the:
  2. Which designer is credited with introducing the New Look to post-World War II America?
  3. Which of the following is not an adopter group corresponding to the fashion product life cycle?
  4. The contractual agreement between a licensor and a licensee whereby the licensor sells the rights to use its name on merchandise produced by the licensor is termed:
  5. The image associated with a company or brand in the customer's mind in relation to the four Ps of marketing is known as _________.
  6. Fashion at any time reflects social, political, and economic happenings. A word used to describe this is:
  7. Copyrights and registered trademarks protect:
  8. The fashion product life cycle curve that depicts a quick rise in popularity and a quicker decline in popularity is the:
  9. _______ variables include values, attitudes, beliefs, opinions, interests, and lifestyles.
  10. Which of the following is not a distinguishing factor of the men's wear industry?
  11. Which term is used to refer to the positive feelings and added value that consumers associate with a brand?
  12. When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the _____ line.
  13. For the best career preparations, college students are encouraged to:
  14. Fabrics created by interlocking loops of yarn are _____fabrics.
  15. Fashion usually emerges first in __________.
  16. Brands with national distribution that are available nationwide in competing stores are:
  17. Women were introduced to pantyhose during the:
  18. Trendy, inexpensive apparel items with an intended single-season use are called:
  19. Events that provide opportunities for trade members to make industry contacts, network, create awareness, view trends, and show innovative products are termed:
  20. The type of data in which facts are gathered specifically to answer a research problem is called:
  21. Merchandising is providing the:
  22. The time during the 1970s when men wore colorful, effeminate clothing was known as the:
  23. Wholesale price zones are designated based on
  24. The counterculture group that wore black and had a strong influence on hippies was the:
  25. Original, creative ideas are protected by:
  26. Styletribes refers to
  27. The key to the successful marketing of fashions that are popular at the moment is called:
  28. Marketers of fashion often use fashion promotions with _____ to sell more fashion.
  29. Fashion knockoffs of higher-priced items that are quickly copied, produced, delivered, and sold at low prices are:
  30. The phrase ________ describes the situation in which the lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion.
  31. Which marketer uses branding to demonstrate superior attributes to target customers?
  32. The process of custom tailoring a man's clothes to his specific measurements is:
  33. Which is not an example of push marketing?
  34. Businesses existing at the beginning of the apparel supply chain are:
  35. The prediction of trends in colors, prints, styles, and fabrics for apparel and accessories is:
  36. Apparel and accessory items become fashions once a designer introduces the style.
  37. With relationship marketing, marketers attempt to create strong relationships with the best customers by offering valued product and service packages.
  38. When a large percentage of the population has adopted a fashion, and everyone who wants the fashion wears it, the fashion is in the______ stage of the life cycle.
  39. Slinky, form-fitting bias cut dresses were popular during the:
  40. Why is fashion unique?
  41. The point of distinction or special capabilities of a retailer are known as:
  42. The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashions is
  43. The deliberate and strategic change in the four Ps of marketing to create a different image in the customer's minds is:
  44. The women who publicly rejected the wearing of corsets and adopted Turkish trousers under shorter skirts are known as:
  45. The supply chain levels (in order) are:
  46. One of the effects of World War II on the American fashion industry was the:
  47. The wholesale zones typical of a department store's main level merchandise are:
  48. Which of the following is not one of the seven steps of fashion research?
  49. Intro: Fashion innovators purchase from the retailers who "lead" fashion

    Rise: Fashion leaders purchase from traditional retailers in their "better" departments

    Acceleration: Fashion followers purchase from traditional retailers in "moderate priced" Departments

    Mass Acceptance:
    Fashion followers purchase from the mass merchants

    Decline: Fashion followers may purchase a few items at greatly reduced priced from discounters

    Obsolescence:
    No one is buying
  50. The theory of the shifting erogenous zone suggests:
  51. ______ products are considered a legal, normal, and acceptable means of doing business.
  52. A current trend in the children's wear industry is:
  53. The mutually satisfying exchange between a buyer and a seller is termed _________.
  54. The term "geographic segmentation" refers to the process of dividing the marketing into groups that may be:
  55. The purpose of fashion is to:
  56. The retail price is the amount:
  57. The introduction of nylon by the DuPont Chemical Company occurred in:
  58. The illegal practice of manufacturing replicas and fake merchandise disguised as authentic originals creates ___________ products.
  59. Fashion is a reflection of the way of life at a given time.
  60. The marketing term for the consumer group between the ages 8 and 12 is:
  61. Which of the following is not a fashion principle?
  62. The women's wear industry wholesale categories include casual sportswear, tailored clothing, and:
  63. In general, the price of a fashion is usually higher in the _____stage of the life cycle.
  64. The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central United States is the _____________theory.
  65. Forecasting services and consulting services in the supply chain are known as:
  66. When marketers attempt to position a product, they attempt to change customer perception from a firmly held belief to a different view.
  67. Private labels are owned by:
  68. The broad term for the general direction in which fashion is moving is:
  69. The _____________theory describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days.
  70. Personal qualities desired in those who pursue fashion careers include:
  71. When the retailer and the manufacturer share the cost of the a product advertisement , the term used is:
  72. The fashion product life cycle that depicts a product popular over a relatively long period of time is a:
  1. a true
  2. b 1939
  3. c cooperative advertising
  4. d Tweens
  5. e 1960s
  6. f false
  7. g Laver
  8. h The list is not a reflection of the women's wear wholesale categories
  9. i Fast fashion
  10. j primary data
  11. k Diffusion
  12. l Goths
  13. m True
  14. n early miniority
  15. o There are fewer firms in the men's wear industry
    Companies usually have long histories
    The industry is comprised of vertically integrated firms
  16. p Peacock Revolution
  17. q Gain part-time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers
  18. r False
  19. s Fashion is a price
  20. t 1930s
  21. u Cost Quality
  22. v Psychographics
  23. w Trend
  24. x Thinking critically, creativity, charisma, and a calculating mind
  25. y none of the above
  26. z introductory
  27. aa Maxi dress
  28. ab trade shows
  29. ac Fiber and yarn production
  30. ad Trickle across
  31. ae all the above; states,cities, continents
  32. af knockoff
  33. ag marketing
  34. ah Fashion products appeal to consumer emotions
    Fashion is perishable
    Fashions are available to most income levels of consumers
    Fashion requires group acceptance
  35. ai repositioning
  36. aj all of the steps are research process; defining the research problem, selecting the sample, collecting data, reporting the findings
  37. ak Emotives
  38. al DuPont advertising to consumers
  39. am Christian Dior
  40. an Unique cultural segments
  41. ao Fashion forecasting
  42. ap Bespoke tailoring
  43. aq Suffragettes
  44. ar Right product at the right time, in the right quantity, at the right price
  45. as Auxiliary services
  46. at core competency
  47. au counterfeit
  48. av fad
  49. aw intellectual property rights
  50. ax Limited contact with French couture houses
  51. ay culmination
  52. az The ultimate consumer pays for an item
  53. ba Chase and flight
  54. bb all of the above; stores, designers, manuifacturers
  55. bc classic
  56. bd knitted
  57. be Speed-to-market
    Speed-to-manufacture
    Speed-to-retailer
    Speed-to-production
  58. bf An increase in the number of licensed products
    An increase in the influence of children on purchase decisions
  59. bg brand equality and brand franchise
  60. bh Upper Moderate/Lower Better
  61. bi Zeitgeist
  62. bj Artificial obsolescence
  63. bk Symbols, logos, and brand names
  64. bl The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest
  65. bm Apparel, Accessories
  66. bn retailers
  67. bo Producer to manufacturer to wholesaler to retailer to ultimate consumer
  68. bp Decorate
    Create a sense of identity
    Demonstrate superiority
    Relieve boredom
  69. bq designer brands
  70. br licensing
  71. bs The Fashion Cycle
  72. bt fast fashion