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111 Multiple choice questions

  1. Answer is C!

    C) "Fashions tend to change gradually"
  2. a. Producing designs at a profit

    b. Producing designs within the firm's predetermined wholesale price range and fashion image

    c. Availability and cost of materials

    d. Available production techniques and labor costs

    e. All of the above
  3. ...
  4. a. Short-term economic trends

    b. Long-term economic trends

    c. The amount of disposable income the individual has on hand at a given time

    d. Consumer expectations about future economic affluence

    e. All of the above
  5. ...
  6. a. Is composed of growers and producers of the raw materials of fashion

    b. Is the ultimate distribution level

    c. Is the retailer

    d. Is composed of manufacturers and contractors of finished apparel

    e. Is the level that functions with all other levels simultaneously
  7. a. Attract customers

    b. Continually increase sales

    c. Expand its facilities

    d. Produce goods and services

    e. Make a profit
  8. ...
  9. ...
  10. a. Sole proprietorship

    b. Franchise

    c. Partnership

    d. Corporation

    e. Conglomerate
  11. a. Education

    b. Tradition

    c. Isolation

    d. Poverty

    e. Limited technology
  12. a. Straight or tubular

    b. Ruffled or pleated

    c. Bell-shaped or bouffant

    d. Bustle or back-fullness

    e. All of the above refer to silhouette of a garment
  13. a. Young members of the lower-income groups

    b. Media stars

    c. Political figures who are influential on the social scene

    d. The very wealthy who are relatively conservative

    e. College-educated children of lower-income groups
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  23. a. Blue jeans are a simple design

    b. They have had acceptance by many people and by many socio-cultural groups in contemporary society for a long time

    c. It has been possible to continually update the basic styling of jeans

    d. Blue jeans can be found in all price lines

    e. Usually the fashion cycle of blue jeans shows a rapid rise and rapid decline
  24. ...
  25. ...
  26. a. Buying

    b. Selling

    c. Sales promotion

    d. Production

    e. Research
  27. ...
  28. a. Revert to styles previously fashionable

    b. Develop a need for fashions compatible with their altered environment and attitudes

    c. Adopt the styles of their national leaders

    d. Seek new and individually distinctive fashions

    e. Discard their wardrobes for others that are military-inspired
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  33. a. Magazine editors

    b. Fashion followers

    c. Retail buyers

    d. Fashion innovators

    e. Leading Paris designers
  34. a. Satisfaction with things as they are is a primary factor in accelerating fashion change

    b. Curiosity and the need to experiment keep fashion demand alive

    c. The majority of the population tends to adhere to convention in dress

    d. Often the need to overcome feelings of inferiority can be satisfied through apparel

    e. A person's selection of apparel can be a bid for companionship
  35. ...
  36. a. 15-24

    b. 25-34

    c. 35-44

    d. 45-54

    e. 55-65
  37. ...
  38. ...
  39. True
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  43. a. Fashion influentials

    b. Fashion followers

    c. Retail fashion buyers for major department stores

    d. Fashion innovators

    e. Leading Paris designers
  44. a. Stockholders

    b. Owners

    c. Creditors

    d. Board of directors

    e. Employers
  45. a. Prophetic fashions

    b. Innovative fashions

    c. High fashion

    d. Mass or volume fashion

    e. Non-fashions
  46. ...
  47. ...
  48. The answer is E - "What type of car a person owns" is NOT a measure of demographic
  49. ...
  50. a. Fashion is change

    b. Fashion is the current interpretation of any style

    c. Fashion is what my customers are wearing

    d. Fashion is the prevailing design accepted and worn
    at a given time

    e. Fashion is a mysterious and unpredictable force that influences all of us
  51. a. The mass fashion industry is profitable because there are many followers

    b. Within any group, the majority of individuals tend to be followers

    c. Observations of fashion influentials help industry planners predict the directions in which fashion followers will go

    d. Fashion followers purchase the same thing season after season

    e. Fashion followers exhibit mixed feelings about a new design; they both want and fear the selection of something unfamiliar
  52. ...
  53. True? Double check
  54. Answer is A

    A) "Fashion is unpredictable except for those persons who have fashion sense."
  55. Intro: Fashion innovators purchase from the retailers who "lead" fashion

    Rise: Fashion leaders purchase from traditional retailers in their "better" departments

    Acceleration: Fashion followers purchase from traditional retailers in "moderate priced" Departments

    Mass Acceptance:
    Fashion followers purchase from the mass merchants

    Decline: Fashion followers may purchase a few items at greatly reduced priced from discounters

    Obsolescence:
    No one is buying
  56. a. Color, texture

    b. Silhouette, line

    c. Details, fiber

    d. Fabric, values

    e. Color, silhouette
  57. ...
  58. Answer is E!

    E) "Culmination"
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  61. ...
  62. Answer is D!

    D) "A typical cycle for a fad is rapid rise, a brief culmination, and an even more rapid decline."
  63. a. Vertical acquisition

    b. A takeover

    c. A merger

    d. Diversification

    e. Internal growth
  64. a. Clayton Act

    b. Federal Trade Commission Act

    c. Robinson-Patman Act

    d. Wheeler-Lee Act

    e. Sherman Antitrust Act
  65. a. A great deal of time to devote to clothing selection

    b. Riches and fame

    c. Impeccably good taste

    d. A desire to flaunt tradition

    e. Popularity within their group so that others are prone to copy them
  66. False
  67. ...
  68. Answer is A: "Principles of fashion"
  69. a. Introduction stage

    b. Rise stage

    c. Culmination stage

    d. Decline stage

    e. Obsolescence stage
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  72. a. Copies of a Paris design being seen in a department
    store

    b. A top New York designer developing a collection for a major department store chain

    c. Several department stores advertising the same fashions at the same time

    d. Coveralls, the uniform of the laborer, becoming popular casual wear for teens in affluent neighborhoods

    e. a and b
  73. a. High fashion or "name" designer

    b. Stylist-designer

    c. Freelance designer

    d. Artist-sketcher

    e. Couture designer
  74. ...
  75. ...
  76. a. The increasing number of people over age 65

    b. The continuing inflationary spiral

    c. The rise in minimum wages

    d. Changes in birthrate

    e. The trend toward a more casual lifestyle
  77. a. The cost of design experimentation and development must be covered in the price of the high- fashion garment

    b. Retailers feel that they can get extra profits from high-fashion merchandise

    c. Affluent customers tend to discard clothes after a few wearings

    d. Designers and manufacturers of high-fashion goods receive very high salaries

    e. Stores must often take large markdowns on high-fashion merchandise selected to give the store a fashion image
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  80. Answer is A!

    A) Distinctive regional patterns of dress are recognized and adhered to in the United States
  81. ...
  82. a. Pierre Cardin

    b. Christian Dior

    c. Michael Jordan

    d. Coco Chanel

    e. Oscar de la Renta
  83. ...
  84. a. Vertical mergers

    b. Horizontal mergers

    c. Amalgamated mergers

    d. Conglomerate mergers

    e. Laissez-faire
  85. a. The fact that garments from couture designers can be copied line-for-line

    b. A youth-oriented culture that makes all age groups desire to dress alike

    c. The introduction of new styles to many social groups at approximately the same time

    d. Strong promotional efforts by manufacturers and retailers

    e. Unisex dressing, which allows men and women to wear the same kinds of garments
  86. a. The innovator wears extreme high-fashion styles while the influential wears classic styles

    b. The innovator is first to try new styles; the influential is the person whose adoption of a new style gives it prestige among a group

    c. The term "fashion innovator" refers to fashion directors in major specialty stores; "fashion influential" refers to consumers who are fashion leaders in their community

    d. Fashion innovators affect only a small segment of the population, while the fashion influentials have a nationwide effect on fashion

    e. There is basically no difference between the two
  87. a. Psychographics

    b. Economics

    c. Demographics

    d. Sociology

    e. Census
  88. ...
  89. a. Corporation

    b. Franchise

    c. Partnership

    d. Sole proprietorship

    e. Chain
  90. ...
  91. a. Cosmetics

    b. Couture

    c. Luxury non-apparel items

    d. Knock-offs

    e. Fashions worn only by A-list celebrities
  92. a. Personal income

    b. Disposable income

    c. Discretionary income

    d. Net income

    e. Gross income
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  96. a. Per capita personal income

    b. Disposable personal income

    c. Discretionary income

    d. Personal income

    e. Take-home pay
  97. ...
  98. a. Invention of the sewing machine and man-made fibers

    b. Modern communications

    c. Live TV coverage of events around the world

    d. A larger, more affluent middle class with money to spend

    e. All of the above have influenced the rate of fashion change
  99. a. Silhouette, color, details, line

    b. Color, silhouette, details, texture

    c. Fiber, color, details, texture

    d. Texture, color, fiber, silhouette

    e. Details, fabric, color, texture
  100. ...
  101. a. Upward flow/trickle up

    b. Downward flow/trickle down

    c. Horizontal flow

    d. Trickle across

    e. Mass market
  102. a. High fashion or name designer

    b. Stylist-designer

    c. Freelance designer

    d. Artist-sketcher

    e. Couture designer
  103. ...
  104. a. If a fashion becomes a classic

    b. If changes in details are continually introduced

    c. If the fashion has been created by a leading designer

    d. If the item is heavily advertised

    e. a and b
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  110. a. Introduced as higher-priced merchandise

    b. Worn by large numbers of young people

    c. Unrelated to the previous season's fashions

    d. Produced in large quantities

    e. From Paris
  111. a. Franchisee can get into business quickly

    b. Franchisee can use proven operating methods

    c. Franchisee benefits from training programs and mass purchasing offered by franchiser

    d. Franchisee has a great deal of individual control over the business

    e. Franchiser needs less capital for expansion