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Fashion Merch Test 1 flashcards |

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  • What is personification?

    giving human traits/charecteristics to things that arent human

    What is marketing?

    Process of creating and maintaining a sucessful exchange relationship, exchange is key

    What are the elements of exchange process?

    at least two parties are involved, each has something of value, means of communication, both free to accept or decline offer, desirable to deal with the other

    What is the marketing concept?

    Buisness must satisfy customers needs and wants while generating a profit

    What are the elements of the marketing concept?

    identify the needs of the customers, develop and market products or services that meet those needs, operate a buisness profitably

    What is the marketing mix?

    Product, price, place, promotion, people

    What is a demographic?

    age, behaviors, geographic ..

    What is a position as a store?

    mood, personality, image using 5 P's

    What are the reasons for wearing clothes?

    Physical needs, psychological needs and social needs

    What are the kinds of physical needs?

    Protection: enviormental dangers, occupational hazards, weather and protection from enemys

    What are the kinds of psychological needs?

    Adornment: beauty, positive feeling, attention, culture
    Identification: uniforms, dress codes, enblem, symbols

    What are the kinds of social needs?

    Modesty: standards of decency modeled by culture and society
    Status: rank or position compared to others

    Why do people select certain clothes?

    values and attitudes, conformity v. individualism, needs v. wants, personality

    What are values and attitudes?

    values- ideas beliefs and material items important to individuals, feelings or reactions to people, things or ideas formed from values
    Attitudes- influenced by economics, society, age, customs

    What is conformity v. individualism?

    obeying or agreeing with a given standard or authority vs. self expression that makes each person unique

    What are needs v. wants?

    need is required for survival, protection, modesty, comfort or livelihood. want is a desire for something that gives satisfaction, can get along without it

    What do our buying choices relate to?

    fashionable styles, attractiveness, impressing others, acceptance by friends, colleagues and peers, fill an emotional need, boost esteem or confidence

    What are the fashion perspectives?

    both a science and an art, dependent on change, not capable of survival without change

    How is fashion viewed as an art?

    it thrives on creativity, innovation and use of principles and elements of design

    How is fashion viewed as a science?

    through textile development and technological advancements

    What are the influences on fashion

    economic conditions, political issues, current events, entertainment, lifestyles, social structure

    What is a garmet?

    one article of apparel

    What are accesories?

    articles added to complete or enhance an outfit

    What is a style?

    distinct features that creat and overall appearance of a garmet

    What is a fashion?

    current popular styles

    what is high fashion?

    very latest or newest fashion right off the runway

    What is mass fashion?

    majority of fashion sales; all very similar

    What is a design?

    a unique version of a style; denim

    What is avant-garde?

    the most daring and wild designs

    What is a fad?

    a temporary, passing fashion that has great appeal to many people for a short period of time

    What is a classic style or design?

    a style or design that continues to popular over an extended period of time, even though fashions change

    What is a ford?

    a style or design that is produced at the same time by many different manufacturers at many different prices

    What is a fashion look?

    a total accessorized outfit

    What is a taste?

    the prevailing opinion of what is and is not attractive and appropriate for a given person and occasion

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