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FM 1330 Test 1 flashcards |
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  • true

    fashion occurs in almost every aspect of life

    producer, manufacturer, wholesaler, retailer, ultimate consumer

    list the supply chain

    false

    the sourcing of textiles and apparel comes from american suppliers because american suppliers offer the lowest costs due to production efficiencies

    planned obselescene

    continual introduction of new and different styles, prints, colors, and fabrics

    andres courreges

    introduced a-line shift, above the knee hemlines, and white gogo boots of the 60s

    john t. malloy

    people of the 70s were dressed in the recommended career ensemble

    true

    fashion is a reflection of the way of life at a given time

    true

    fashions evolve from recent previous styles that have changed onl slightly

    true

    popularity of wearing obvious status symbols waned in the 90s

    false

    bc of the vast diversity within the fashion industry, students do not need to know and understand the fundamentals of the industry as well as basic fashion terminology

    4 times

    how many times larger is womens apparel than mens and children?

    vanity sizing

    practice used by higher-end clothing manufacturers where sizes are cut generously to allow a customer to purchase a size smaller

    preemies, newborns, infants, toddlers, children, and preteens

    list the children's apparel categories

    false

    recesssion causes a decline in children's apparel business

    thorstein veblen

    theory that style requires group acceptance before it can become a fashion

    fashion innovators

    start fashion trends

    fashion followers

    follow trends that fashion innovators start

    high-low trend

    people wear more expensive branded pieces with trend-right items at fast-fashion

    apparel and accessories

    fashion first emerges where

    career prep

    gain part time employment, strong work ethic, understand that change will be a constant in their careers

    why fashion is unique

    fashion products appeal to emotions, its perishable, avaliable to most incomes, requires group acceptance

    four c's of fashion

    critical thinking, creativity, charisma, calculating mind

    merchandising

    right product at the right time, in the right quantity, at the right price

    speed-to-market

    the key to successful marketing

    fiber and yarn production

    beginning of the apparel supply chain

    producer, manufacturer, wholesaler, retailer, ultimate consumer

    list the supply chain in order

    1960s

    era panthyhose introduced

    zeitgeist

    fashion represents social, political, and economic happenings

    christian dior

    what designer introdcued the new look post ww2

    beatniks

    counterculture who wore black and had a strong influence on hippies

    during the 70s men wore colorful clothing

    peacock revolution

    limited contact with french couture houses

    one of the effects from ww2 in the american fashion industry

    1939

    year DuPont Chemical company introduced nylon

    1930s

    slinky, form fitting bias cut dresses were popular when

    cost and quality

    wholesale price zones are based on what

    lower better/better

    wholesale zones of a typical department store

    diffusion

    when designers opt to reinterpret select pieces from the signature lines while maintaining the style of the signature collection, the pieces are what

    men's wear industry

    fewer firms, long histories (1800s), vertically integrated firms

    process of custom tailoring a man's clothing to his specific measurements

    define bespoke tailoring

    current trend of childrens apparel

    increase in the number of licensed products, increse in the influence of children on purchase decisions

    consumer group betweens ages 8 and 12

    preteens

    the general direction in which fashion is moving

    trend

    trickle down theory

    fashions are introduced by the wealthy members of society and then adopted by the masses

    trickle up theory

    fashions are introduced by the lower class (youth, minorities, working class) then gain popularity with the more affluent consumers

    geographic theory

    fashions start near large metropolitan citiies before moving inward toward the central US

    laver theory

    single fashion using adjectives, depending on how far removed the style is from its fashionable days- "timeline of acceptable days"

    decorate, sense of identity, superiority, relieve boredom

    purpose of fashion

    unique cultural segments

    styletribes

    artifical obsolescence

    the demise of servicable fashions that are then replaced by newer, seemingly nore attractive fashions

    chase and flight

    lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion

    fashion design process

    problem identification to premliminary ideas to design refinement to prototype development to evaluation to implementation

    space, line, shape/form, light, color, pattern, texture

    elements of design (7)

    repetition, rythym, emphasis, proportion, scale, balance, harmony, and unity

    principles of design (8)

    repetition

    motif, linr, element, direction

    rythym

    organized movemement; line, space

    emphasis

    focal point; physical and psychological

    proportion

    comparative relationships, golden ration

    golden ratio

    3:5 - aesthtic

    scale

    relationship of size regardless of shape; small parts

    balance

    distribution of visual weight, horizontal, veritcal, radical; physical and psychological effects

    harmony

    cohesion of all elements of design; visually pleasing

    unity

    feeling of completeness; wholeness

    space

    empty area, garment balance, decieve perception, convex/concave lines, size, overlapping, closeness, density

    line

    boundaries of a garment; seams, thickness, path, eveness, continuity, edge, contour consistency, length, direction, creases/folds, darts

    shape/form

    percieved boundaries, relationship w space, line and shape; 2D = shape 3D= form; insets, collars, cutouts, 3D creates flat shape; do not countour shaps and forms extremely

    light

    defines and locates lines; forms and surfaces; designers must control the surface the light strikes --> anticipate the light that hits the garment

    color

    hue (wavelength), value (light/dark), chroma (intensity); theories; pyshcial/light, pigment, psychological/visual, color schemes: monochromatic, analogous
    external occurrences and internal sensation
    color theme, individual matter

    pattern

    arrangement of lines, spaces, and shapes w/ color on fabric; woven (& non), printing, resist dyeing, physical and psychological effects

    texture

    visible and tangible quality; tactile of a surface and 3D substance; medium --> fiber content, yarn structure, finishes

    purposes of fashion

    show affluence, enhance youth, show superiority, express modern nature, create interest, relieve boredom, erotic appeal, gender differences, decoration, sense of identity, self-expression, gain support, equalize appearances,

    maxi dress

    dress popular wit miniskirts were

    suffragettes

    women who publicly rejected wearing corsets and adopted turkish trousers under shorter skirts; womens rights

    emotives

    marketers use fashion promotions with this to sell more fashion

    auxiliary services

    forecasting services and consulting services in the supply chain are known as

    erogenous zones

    women's taboo zones (chest, butt, hands) change over time

    whole sale price zones

    mass/budget, moderate, upper mod/lower better, better, better to bridge, bridge/upper bridge, diffusion, gold range, designer/signature/couture RTW

    fashion cycle

    intro: innovators purchase from the retailers who "lead fashion"
    rise: fashion leaders purchase from traditional retailers in their "better" departments
    acceleration: followers purchase from traditional retailers in "moderate pricing"
    mass acceptance: followers purchase from the mass merchant
    decline: followers may purchase a few items at greatly reduced prices from discounters
    obsolescence: no one is buying

    design process

    problem identification-preliminary ideas-design refinement-prototype development-evaluationg and implementation

    elements of fashion

    space, line, form, light, color, texture, pattern, aspects

    principles of fashion

    repetition, rhythm, emphasis, proportion, scale, balance, harmony, unity

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