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FM 1330 Test 1 - Texas State University flashcards |

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  • Fashion occurs in almost every aspect of life...


    Fashion usually emerges first in...

    Apparel & Accessories

    For best career preparations, college students are encouraged to...

    Gain part-time employment
    Have a strong work ethic
    Understand that change will be a constant in their careers

    Why is fashion unique?

    Emotional appeal, perishable, available to most income levels of consumers (democratic), requires group acceptance

    What are some personal qualities desired in those who pursue fashion careers in fashion?

    Think critically
    Calculating Mind

    What is merchandising?

    Right product at the right time, right quantity, at the right price

    Marketers of fashion often use fashion promotions with ______ to sell more fashion.


    What is the key to successful marketing of fashions that are popular at the moment?


    Businesses existing at the beginning of the apparel supply chain are...

    Fiber and yarn production

    Forecasting services and consulting services in the supply chain are known as...

    Auxiliary services

    Apparel and accessory items become fashions once a designer introduces the style.


    What is the order of the supply chain levels?

    Ultimate consumer

    The supply chain consists of producer, manufacturer, wholesaler, retailer, and ultimate consumers.


    The sourcing of textiles and apparel comes from American suppliers because American suppliers offer the lowest costs due to production efficiencies.

    False, sourcing comes from suppliers all over the world because offshore sourcing is a way to obtain the lowest cost on merchandise.

    What is planned obsolescence?

    The continual introduction of new and different styles, prints, colors, and fabrics.


    A-line shift, above-the-knee hemlines, and white go-go boots ; The Lull and the Storm

    Andres Courreges introduced the a-line, above-the-knee hemlines, and white go-go boots.



    Slinky, form-fitting bias cut dresses; Implausible Elegance


    Fitted Flat-front slacks with turtlenecks sweaters


    L.A. Law Skirted Suit; Sporty and Comfy

    Many people of the 1970's were dressed in the recommended career ensemble of John T. Malloy.

    True, book "Dress for Success"

    Fashion is a reflection of the way of life at a given time.


    In general, fashions evolve from recent previous styles that have changed only slightly.


    The popularity of wearing obvious status symbols waned in the 1990's.


    Women were introduced to pantyhose during the...


    The word Zeitgeist describes...

    How fashion reflects social, political, and economic happenings.

    The women who publicly rejected the wearing of corsets and adopted Turkish trousers under shorter skirts are known as...

    The Suffragettes

    Which designer is credited with introducing the New Look to post-World War II America?

    Christian Dior

    The counterculture group that wore black and had a strong influence on hippies was the...


    The dress popular when miniskirts were popular was the...

    Maxi dress

    The time during the 1970s when men wore colorful, effeminate clothing was known as the...

    Peacock Revolution

    One of the effects of World War II on the American fashion industry was the...

    Limited contact with French couture house

    When and by who was nylon introduced?

    DuPont Chemical Company in 1939

    Because of the vast diversity within the fashion industry, students do not need to know and understand the fundamentals of the industry as well as basic fashion terminology.


    What is fast fashion?

    Fashion knockoffs of higher-priced items that are quickly copied, produced, delivered, and sold at low prices.

    The broad term for the general direction in which fashion is moving...


    The combined size of the men's and boy's apparel and accessories industries is twice as large as that of the women's apparel and accessories industries

    False, women's apparel and accessory retail industry is approximately 4 times larger.

    Vanity sizing is common at the lower end of the wholesale price zones due to the the need to make customers feel good about purchasing inexpensive fashions.


    The major categories of children's apparel and accessories are preemies, newborns, infants, toddlers, children, and preteens.


    The recent recessions have caused a decline in business for the children's wear industry.


    The women's wear industry wholesale categories include casual sportswear, tailored clothing, and...

    This list is not a reflection of the women's wear wholesale categories.

    Wholesale prize zones are designated base on...

    Cost and quality

    The wholesale zones typical of a department store's main level merchandise are...

    Upper moderate/lower better

    When designers opt to reinterpret select pieces from their signature lines while maintaining the style of the signature collection, the pieces are part of the ____ line.


    What are distinguishing factors of the men's wear industry?

    Fewer firms in the men's wear industry, companies have long histories, compromised of vertically integrated firms

    The process of custom tailoring a man's clothes to his specific measurements is...

    Bespoke tailoring

    A current trend in the children's wear industry is...

    An increase in the number of licensed products & increase in the influence children on purchase decisions.

    The marketing term for the consumer group between the ages 8 and 12 is...


    Thorstein Veblen proposed that a style requires group acceptance before it can become a fashion.


    Fashion innovators start fashions, while fashion followers follow fashions.


    What is Chase and Flight?

    when lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion

    The high-low trend in dressing means that people wear more expensive branded pieces with rted-right items at fast-fashion.


    The notion that new fashions evolve from the most recent fashion is referred to as ...

    historical continuity

    A purpose of fashion is to enhance youthfulness.


    What is NOT a Fashion Principle?

    Fashion is a price because you can purchase similar fashion at all prices.

    Trickle Down Theory

    Fashions introduced by the wealthy and elite members of society, and then are adopted by the masses

    Trickle Up Theory

    Fashions are first introduced by the lower social classes, youth, minorities, or working class, and then gain popularity with the more affluent consumers

    Geographic Theory

    Fashions are first adopted near large metropolitan cities before moving inward toward the central US

    Theory that describes a single fashion using different adjectives, depending on how far removed the style is from its fashionable days.

    Laver Theory

    The theory of the shifting erogenous zone suggest...

    The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest.

    The purpose of fashion is to...

    decorate, create a sense of identity, demonstrate superiority, relieve boredom, etc.

    Styletribes refers to...

    unique cultural segments

    The demise of serviceable fashions that are then replaced by newer, seemingly more attractive fashion is...

    Artificial obsolescence


    Gibson Girl Look; La Belle Epoque


    Walking Suit


    Flappers; The Roaring 20's


    Military Look


    New Look; Suburban Style; Teenage Focus ; Grease


    Pantsuit; Dress for Success


    Flowing Midi Skirted Suit with Shoulder Pads; Conspicuous Consumption

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