<>

This is a Free Service provided by Why Fund Inc. (a 501 C3 NonProfit) We thank you for your donation!


(1. Click on the course Study Set you wish to learn.) (2. If you wish you can click on "Print" and print the test page.) (3. When you want to take a test...click on anyone of the tests for that Study Set.) (4. Click on "Check Answers" and it will score your test and correct your answers.) (5. You can take all the tests as many times as you choose until you get an "A"!) (6. Automated college courses created from lecture notes, class exams, text books, reading materials from many colleges and universities.)

FM 1330 Exam 2 flashcards |
New

Long-Term Learning

Learn efficiently and remember over time.

Start Long-Term Learning

Get personalized study reminders at intervals optimized for better retention.
Track your progress on this set by creating a folder
Or add to an existing folder

Add this set to a folder

  • The phrase _______ describes the situation in which the lower classes chase (imitate) fashions of the upper class, who then fly to a newer fashion.

    Chase and Flight

    Thorstein Veblen proposed that a style requires group acceptance before it can become a fashion.

    True

    Fashion innovators start fashions, while fashion followers follow fashion.

    True

    The high-low trend in dressing means that people wear more expensive branded pieces with trend-right items at fast fashion.

    True

    The motion that new fashions evolve from the most recent fashion is referred to as historical continuity.

    True

    Which of the following is not a fashion principle?

    Fashion is a price

    The fashion adoption theory that states that fashions are introduced by the wealthy and elite members of society, and then are adopted by the masses is the _______ theory.

    Trickle down

    The theory of fashion adoption that states that fashions are first introduced in the lower social cases, youth, minorities, or working class, and then gain popularity with the more affluent consumers is the _____ theory.

    Trickle up

    The fashion theory that states that fashions are first adopted near large metropolitan cities before moving inward toward the central United States is the ______ theory.

    Geographic

    The _______ theory describes a single fashion using different adjectives, depending on how far removed the style is from it's fashionable days.

    Laver

    The theory of the shifting erogenous zone suggests:

    The female body is divided into a series of sterilized zones that are singularly uncovered to create fashion interest.

    The purpose of fashion is to:

    decorate, create a sense of identity, demonstrate superiority, relieve boredom

    Stylebrites refer to:

    Unique cultural segments

    The demise of serviceable fashions that are then replaced by newer seeming more attractive fashion is:

    Artificial obsolescence

    Business can segment a target market using demographics, psychographics, behavioral characteristics, or geographic.

    True

    The four P's of marketing are product, place, price and promotion.

    True

    Please allow access to your computer’s microphone to use Voice Recording.

    Having trouble? Click here for help.

    We can’t access your microphone!

    Click the icon above to update your browser permissions above and try again

    Example:

    Reload the page to try again!

    Reload

    Press Cmd-0 to reset your zoom

    Press Ctrl-0 to reset your zoom

    It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

    Please upgrade Flash or install Chrome
    to use Voice Recording.

    For more help, see our troubleshooting page.

    Your microphone is muted

    For help fixing this issue, see this FAQ.

    Star this term

    You can study starred terms together

    ! Voice Recording

    This is a Plus feature

    Create Study Set