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98 Matching questions

  1. one-to-one marketing
  2. demographic segmentation
  3. brand name
  4. bundling
  5. promotion
  6. benefit segmentation
  7. telemarketing
  8. concept testing
  9. administrated distribution system
  10. cash-and-carry wholesalers
  11. product analysis
  12. high-low pricing strategy
  13. brand manager
  14. product screening
  15. competition-based pricing
  16. information utility
  17. everyday low pricing
  18. relationship marketing
  19. electronic retailing
  20. rack jobbers
  21. product mix
  22. supply chain
  23. primary data
  24. intensive distribution
  25. test marketing
  26. mass marketing
  27. total fixed costs
  28. variable costs
  29. environmental scanning
  30. supply chain management
  31. brand equity
  32. psychographic segmentation
  33. price leadership
  34. logistics
  35. agents/brokers
  36. marketing research
  37. volume segmentation
  38. brand association
  39. business-to-business market
  40. inbound logistics
  41. corporate distribution system
  42. marketing intermediaries
  43. service utility
  44. convenience goods and services
  45. brand loyalty
  46. target costing
  47. time utility
  48. drop shippers
  49. direct selling
  50. product
  51. direct marketing
  52. utility
  53. selective distribution
  54. exclusive distribution
  55. intermodal shipping
  56. reverse logistics
  57. freight forwarder
  58. total product offer
  59. outbound logistics
  60. geographic segmentation
  61. specialty goods and services
  62. commercialization
  63. shopping goods and services
  64. unsought goods and services
  65. target marketing
  66. focus group
  67. contracted distribution system
  68. place utility
  69. secondary data
  70. marketing mix
  71. generic goods
  72. manufacturers' brand names
  73. brand awareness
  74. niche marketing
  75. industrial goods
  76. product life cycle
  77. dealer (private-label) brands
  78. brand
  79. marketing concept
  80. trademark
  81. penetration strategy
  82. possession utility
  83. product differentiation
  84. channel of distribution
  85. skimming price strategy
  86. retailer
  87. market segmentation
  88. merchant wholesalers
  89. knockoff brands
  90. customer relationship management (CRM)
  91. value
  92. psychological pricing
  93. product line
  94. wholesaler
  95. consumer market
  96. materials handling
  97. marketing
  98. break-even analysis
  1. a products that don't carry the manufacturer's name but carry a distributor or retailer's name instead
  2. b selling goods and services to ultimate customers over the internet
  3. c all the individuals and organizations that want goods and services to use in producing other goods and services to sell, rent, or supply goods to others
  4. d the strategy by which one or more dominant firms set the pricing practices that all competitors in an industry follow
  5. e distribution that sends products to only one retail outlet in a given geographic area
  6. f all the expenses that remain the same no matter how many products are made or sold
  7. g pricing goods and services at price points that make the product appear less expensive than it is
  8. h data that you gather yourself
  9. i in economics, the want-satisfying ability, or value, that organizations add to goods and services
  10. j setting prices lower than competitors and then not having any special sales
  11. k a distribution system in which all of the organizations in the channel of distribution are owned by one firm
  12. l a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
  13. m the creation of real or perceived product differences
  14. n taking a product idea to consumers to test their reactions
  15. o good quality at a fair price.
  16. p wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment
  17. q the analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions
  18. r the sale of goods and services by telephone
  19. s developing a unique mix of goods and services for each individual customer
  20. t adding value to products by opening two-way flows of information between marketing participants
  21. u independently owned firms that take title to the goods they handle
  22. v a three-part business philosophy: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation
  23. w nonbranded products that usually sell at a sizable discount compared to national or private-label brands
  24. x marketing strategy with the goal of keeping individual customers over time by offering them products that meet their requirements
  25. y all the individuals or households that want goods and services for personal consumption or use
  26. z a distribution system in which members are bound to cooperate through contract agreements
  27. aa a name, symbol, or design that identifies the goods or services of one seller or group of sellers and distinguishes them from the goods and services of competitors
  28. ab all the techniques sellers use to inform people about and motivate them to buy their products and services
  29. ac the process of finding small but profitable market segments and designing or finding products for them
  30. ad information that has already been complied by others and published in journals and books or made available online
  31. ae promoting a product to distributors and retailers to get wide distribution, and developing strong advertising and sales campaigns to generate and maintain interest in the product among distributors and consumers
  32. af how quickly or easily a given brand name comes to mind when a product category is mentioned
  33. ag doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service
  34. ah dividing a market by cities, counties, states, or regions
  35. ai the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have a value for customers, clients, partners, and society at large
  36. aj wholesalers that solicit orders from retailers and have orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer
  37. ak products that the consumer wants to purchase frequently and with a minimum effort
  38. al distribution that puts products into as many retail outlets as possible
  39. am a distribution system in which producers manage all of the marketing functions at the retail level
  40. an the linking of a brand to other favorable images
  41. ao products that consumers are unaware of, haven't necessarily thought of buying, or find they need to solve an unexpected problem
  42. ap developing products and promotions to please large groups of people
  43. aq a process designed to reduce the number of new product ideas being worked on at any one time
  44. ar consumer products with unique characteristics and brand identity. The consumer puts forth a special effort to purchase them
  45. as a pricing strategy based on what all the other competitors are doing.
  46. at an organization that puts many small shipments together to create a single large shipments that can be transported cost-effectively to the final destination
  47. au the process used to determine profitability at various levels of sales
  48. av marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods
  49. aw the marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of consumption to meet customer requirements at a profit
  50. ax the area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials
  51. ay marketing directed toward those groups an organization decides it can serve profitably
  52. az a small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other given issues.
  53. ba adding value to products by making them available when they're needed
  54. bb an organization that sells to ultimate consumers
  55. bc wholesalers that serve mostly smaller retailers with a limited assortment of products
  56. bd the area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to produce
  57. be the process of learning as much as possible about customers and doing everything you can to satisfy them-or evan exceed their expectations-with goods and services
  58. bf the combination of product lines offered by a manufacturer
  59. bg a marketing intermediary that sells to other organizations
  60. bh a manager who has direct responsibility for one brand or one product line; called a product manager in some firms
  61. bi illegal copies of national brand-name goods
  62. bj the process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate.
  63. bk strategy in which a product is priced low to attract as many customers and discourage competition
  64. bl the ingredients that go into a marketing program: product, price, place, and promotion
  65. bm the value of the brand name associated symbols
  66. bn dividing the market by age, income, and education level
  67. bo a group of products that are physically similar or intended for a similar market
  68. bp designing a product so that it satisfies customers and meets the profit margins desired by the firm
  69. bq setting prices that are higher than everyday low prices stores, but having many special sales where the prices are lower than competitors'
  70. br distribution that sends products only to a preferred group of retailers in an area
  71. bs everything that consumers evaluate when deciding whether to buy something; also called a value package
  72. bt the sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers
  73. bu products used in the production of other products.
  74. bv a whole set of marketing intermediaries such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path from producers to consumers
  75. bw a theoretical model of what happens to sales and profits for a product class over time; the four stages of the cycle are introduction, growth, maturity, and decline
  76. bx the brand names of manufacturers that distribute products nationally
  77. by the use of multiple modes of transportation to complete a single long-distance movement of freight.
  78. bz any physical good, service, or idea that satisfies a want or need plus anything that would enhance the product in the eyes of consumers, such as the brand
  79. ca dividing the market by determining which benefits of the product to talk about
  80. cb costs that change according to the level of production
  81. cc a brand that has exclusive legal protection for both its brand name and its design
  82. cd the degree to which customers are satisfied, like the brand, and are committed to further purchases
  83. ce the process of identifying the factors that can affect marketing success
  84. cf dividing the market using the group's values, attitudes, and interests
  85. cg the movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations
  86. ch making cost estimates and sales forecasts to get a feeling for profitability of new-product costs
  87. ci those products that the consumer buys only after comparing value, quality, price, and style from a variety of sellers
  88. cj dividing the market by usage
  89. ck adding value to products by having them where people want them
  90. cl the process of testing products among potential users
  91. cm adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time
  92. cn the area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers
  93. co the process of dividing the total market into groups whose members have similar characteristics
  94. cp organizations that assist in moving goods and services from producers to businesses and from businesses to consumers
  95. cq strategy in which a new product is priced high to make optimum profit while there's little competition
  96. cr any activity that directly links manufacturers or intermediaries with the ultimate consumer
  97. cs grouping two or more products together and pricing them as a unit
  98. ct selling to consumers in their homes or where they work