NAME

Question types


Start with


Question limit

of 61 available terms

Print test

61 True/False questions

  1. Demographic Segmentationprocess of dividing consumers by behavioral variables, such as attitude toward the product, user status, or usage rate

          

  2. Supply Chain Managementthe practice of including social media as part of a company's marketing program

          

  3. Marketing Mixcombination of product, price, place, and promotion (often called the four P's) used to market products

          

  4. Industrial Marketbuyers who want the product for use in making other products

          

  5. Focus Groupgroup of individuals brought together for the purpose of asking them questions about a product or marketing strategy

          

  6. Publicitycontainer that holds a product and can influence a consumer's decision to buy or pass it up

          

  7. Prestige Pricingpricing strategy in which a seller generates early profits by starting off charging the highest price that customers will pay

          

  8. Behavioral Segmentationprocess of dividing consumers by behavioral variables, such as attitude toward the product, user status, or usage rate

          

  9. Just-In-Time Productionsales approach in which a company provides an incentive for potential customers to buy something

          

  10. Personal Sellingpractice of setting a price artificially high to foster the impression that it is a product of high quality

          

  11. Permission Marketingmarketing that interrupts people to get their attention (with the hope they will listen to the ad), such as TV advertising

          

  12. Marketing Strategyplan for selecting a target market and creating, pricing, promoting, and distributing products that satisfy customers

          

  13. Distributionlocation where products are received from multiple suppliers, stored temporarily, and then shipped to their final destinations

          

  14. Physical Distributionall activities involved in getting the right quantity of a product to the right customer at the right time and at a reasonable cost

          

  15. Social Media Marketingthe practice of including social media as part of a company's marketing program

          

  16. Secondary Datainformation used in marketing decisions that has already been collected for other purposes (company docs; government data)

          

  17. Storage Warehouseword, symbol, or other mark used to identify and legally protect a product from being copied

          

  18. Trademarkword, letter, sound, or symbol that differentiates a product from similar products on the market

          

  19. Public Relationscommunication activities undertaken by companies to garner favorable publicity for themselves and their products

          

  20. Mass Marketingthe practice of sending out messages to a vast audience of anonymous people

          

  21. Marketingthe activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

          

  22. Brand Equityconsumer preference for a particular brand that develops over time based on satisfaction with a company's products

          

  23. Supply Chainflow that begins with the purchase of raw materials and ends in the sale of a finished product to an end user

          

  24. Odd-Even PricingPractice of pricing products a few cents (or dollars) under an even number

          

  25. Generic Brandingproduct made by a manufacturer and sold to a retailer who in turn resells it under its own name

          

  26. Packagingentire range of activities involved in delivering value to customers

          

  27. Marketing Researchprocess of collecting and analyzing data that's relevant to a specific marketing situation

          

  28. Brandword, letter, sound, or symbol that differentiates a product from similar products on the market

          

  29. Marketing Conceptbasic philosophy of satisfying customer needs while meeting organizational goals

          

  30. Penetration Pricingpractice of setting a price artificially high to foster the impression that it is a product of high quality

          

  31. Customer Value Triadbuyers who want the product for personal use

          

  32. Target Marketspecific group of customers who should be interesting in your product, have access to it, and have the means to buy it

          

  33. Intermediarywholesaler or retailer who helps move products from their original source to the end user

          

  34. Interruption Marketingform of marketing in which companies ask customers or potential customers for permission to contact them or send them marking materials

          

  35. Labelinginformation on the package of a product that identifies the product and provides details of the package contents

          

  36. Customer-Relationship Managementstrategy for retaining customers by gathering information about them, understanding them, and treating them well

          

  37. Private Brandingproduct with no branding information attached to it except a description of its contents

          

  38. Brand Loyaltyconsumer preference for a particular brand that develops over time based on satisfaction with a company's products

          

  39. Manufacturer Brandingbranding strategy in which a manufacturer sells one or more products under its own brand name

          

  40. Wholesalersintermediaries who buy goods from suppliers and sells them to businesses that will either resell or use them

          

  41. Consumer Behaviorbuyers who want the product for personal use

          

  42. Cost-Based Pricingpricing strategy that bases the selling price of a product on its cost plus a reasonable profit

          

  43. Sales Promotionsales approach in which a company provides an incentive for potential customers to buy something

          

  44. External Marketing Environmentbasic philosophy of satisfying customer needs while meeting organizational goals

          

  45. Demand-Based Pricingpricing strategy that bases the selling price of a product on its cost plus a reasonable profit

          

  46. Primary Datainformation used in marketing decisions that has already been collected for other purposes (company docs; government data)

          

  47. Market Segmentgroup of potential customers with common characteristics that influence their buying decisions

          

  48. Consumer Marketbuyers who want the product for personal use

          

  49. Promotion Mixvarious ways to communicate with customers, including advertising, personal selling, sales promotion, and publicity

          

  50. Distribution Centerlocation where products are received from multiple suppliers, stored temporarily, and then shipped to their final destinations

          

  51. Target Costingspecific group of customers who should be interesting in your product, have access to it, and have the means to buy it

          

  52. Value Chainentire range of activities involved in delivering value to customers

          

  53. Geographic Segmentationprocess of dividing a market according to such variables as climate, region, and population density

          

  54. Skimming Pricingpractice of setting a price artificially high to foster the impression that it is a product of high quality

          

  55. Profit Marginamount that a company earns on each unit sold

          

  56. Psychographic Segmentationprocess of dividing a market according to such variables as climate, region, and population density

          

  57. Advertisingthe activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

          

  58. Advertising Agencypaid, non-personal communication designed to create an awareness of a product or company

          

  59. Materials Handlingproduct with no branding information attached to it except a description of its contents

          

  60. Product Life Cyclefour stages that a product goes through over its life: introduction, growth, maturity, and decline

          

  61. Retailersintermediaries who buy goods from suppliers and sells them to businesses that will either resell or use them