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61 Matching questions

  1. Product Life Cycle
  2. Marketing Strategy
  3. Generic Branding
  4. Consumer Market
  5. Consumer Behavior
  6. Manufacturer Branding
  7. Cost-Based Pricing
  8. Marketing Mix
  9. Geographic Segmentation
  10. Behavioral Segmentation
  11. Industrial Market
  12. Focus Group
  13. Target Market
  14. Value Chain
  15. Advertising Agency
  16. Odd-Even Pricing
  17. Packaging
  18. Marketing Research
  19. Marketing
  20. Wholesalers
  21. Storage Warehouse
  22. Social Media Marketing
  23. Private Branding
  24. Publicity
  25. Skimming Pricing
  26. Market Segment
  27. Promotion Mix
  28. Brand Equity
  29. Interruption Marketing
  30. Supply Chain
  31. Brand Loyalty
  32. Psychographic Segmentation
  33. Distribution
  34. Public Relations
  35. Physical Distribution
  36. Permission Marketing
  37. Target Costing
  38. Prestige Pricing
  39. Labeling
  40. Just-In-Time Production
  41. Supply Chain Management
  42. Demand-Based Pricing
  43. Demographic Segmentation
  44. Customer Value Triad
  45. Trademark
  46. Personal Selling
  47. Retailers
  48. Profit Margin
  49. Materials Handling
  50. Penetration Pricing
  51. Secondary Data
  52. Distribution Center
  53. Primary Data
  54. Brand
  55. Intermediary
  56. Sales Promotion
  57. Marketing Concept
  58. Advertising
  59. Customer-Relationship Management
  60. External Marketing Environment
  61. Mass Marketing
  1. a pricing strategy in which the seller charges a low price on a new product to discourage competition and gain market share
  2. b process of dividing a market according to such variables as climate, region, and population density
  3. c four stages that a product goes through over its life: introduction, growth, maturity, and decline
  4. d intermediaries who buy goods from producers and sell them to consumers
  5. e activities needed to get a product from where it was manufactured to the customer
  6. f the practice of sending out messages to a vast audience of anonymous people
  7. g process of dividing consumers by behavioral variables, such as attitude toward the product, user status, or usage rate
  8. h decision process that individuals go through when purchasing or using products
  9. i intermediaries who buy goods from suppliers and sells them to businesses that will either resell or use them
  10. j three factors that customers consider in determining the value of a product: quality, service, and price
  11. k wholesaler or retailer who helps move products from their original source to the end user
  12. l one-on-one communication with customers or potential customers
  13. m information used in marketing decisions that has already been collected for other purposes (company docs; government data)
  14. n pricing strategy that determines how much to invest in a product by figuring out how much customers will pay and subtracting an amount for profit
  15. o practice of setting a price artificially high to foster the impression that it is a product of high quality
  16. p the practice of including social media as part of a company's marketing program
  17. q container that holds a product and can influence a consumer's decision to buy or pass it up
  18. r value of a brand generated by a favorable consumer experience with a product
  19. s marketing that interrupts people to get their attention (with the hope they will listen to the ad), such as TV advertising
  20. t product with no branding information attached to it except a description of its contents
  21. u form of promotion that focuses on getting a company or product mentioned in a newspaper, on TV, or in some other news media
  22. v basic philosophy of satisfying customer needs while meeting organizational goals
  23. w group of individuals brought together for the purpose of asking them questions about a product or marketing strategy
  24. x process of dividing the market into groups based on such variables as age and income
  25. y process of integrating all the activities in the supply chain
  26. z all activities involved in getting the right quantity of a product to the right customer at the right time and at a reasonable cost
  27. aa amount that a company earns on each unit sold
  28. ab pricing strategy that bases the price of a product on how much people are willing to pay for it
  29. ac various ways to communicate with customers, including advertising, personal selling, sales promotion, and publicity
  30. ad buyers who want the product for personal use
  31. ae information on the package of a product that identifies the product and provides details of the package contents
  32. af process of classifying consumers on the basis of individual lifestyles as reflected in people's interests, activities, attitudes, and values
  33. ag system for reducing inventories and costs by requiring suppliers to deliver materials just in time to go into the production process
  34. ah entire range of activities involved in delivering value to customers
  35. ai product made by a manufacturer and sold to a retailer who in turn resells it under its own name
  36. aj group of potential customers with common characteristics that influence their buying decisions
  37. ak the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
  38. al specific group of customers who should be interesting in your product, have access to it, and have the means to buy it
  39. am flow that begins with the purchase of raw materials and ends in the sale of a finished product to an end user
  40. an factors external to the firm that present threats and opportunities and that require shifts in marketing plans
  41. ao Practice of pricing products a few cents (or dollars) under an even number
  42. ap process of physically moving or carrying goods during production, warehousing, and distribution
  43. aq marketing consulting firm that develops and executes promotional campaigns for clients
  44. ar pricing strategy that bases the selling price of a product on its cost plus a reasonable profit
  45. as location where products are received from multiple suppliers, stored temporarily, and then shipped to their final destinations
  46. at plan for selecting a target market and creating, pricing, promoting, and distributing products that satisfy customers
  47. au paid, non-personal communication designed to create an awareness of a product or company
  48. av branding strategy in which a manufacturer sells one or more products under its own brand name
  49. aw sales approach in which a company provides an incentive for potential customers to buy something
  50. ax strategy for retaining customers by gathering information about them, understanding them, and treating them well
  51. ay word, symbol, or other mark used to identify and legally protect a product from being copied
  52. az pricing strategy in which a seller generates early profits by starting off charging the highest price that customers will pay
  53. ba process of collecting and analyzing data that's relevant to a specific marketing situation
  54. bb newly collected marketing information that addresses specific questions about the target market (surveys, personal interviews, focus groups)
  55. bc word, letter, sound, or symbol that differentiates a product from similar products on the market
  56. bd buyers who want the product for use in making other products
  57. be building used for the temporary storage of goods
  58. bf communication activities undertaken by companies to garner favorable publicity for themselves and their products
  59. bg form of marketing in which companies ask customers or potential customers for permission to contact them or send them marking materials
  60. bh consumer preference for a particular brand that develops over time based on satisfaction with a company's products
  61. bi combination of product, price, place, and promotion (often called the four P's) used to market products