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31 True/False questions

  1. logo(short for Web log) a journal that appears on the Internet periodically and is intended for the public

          

  2. skimming pricing strategyprovides different prices for a single product or service

          

  3. variable pricing strategyprovides different prices for a single product or service

          

  4. pitch letterthe process of creating distinctive pricing levels

          

  5. guerilla marketingoriginal, unconventional, and inexpensive small-business promotional strategies

          

  6. viral marketingthe process of promoting a brand, product, or service through an existing social network, where a message is passed from one individual to another - much as a virus spreads

          

  7. markup pricinga cost-plus pricing strategy in which a predetermined percentage is applied to a product's cost to obtain its selling price

          

  8. meet-or-beat the competition pricinga pricing strategy that uses a low price during the early stages of a product's life cycle to gain market share

          

  9. product advertisingis designed to create awareness, interest, purchasing behavior, and post-purchase satisfaction for specific products and services

          

  10. foundationa not-for-profit organization that manages donated funds, which it distributes through grants to individuals or to other nonprofit organizations that help people and social causes

          

  11. goodwillan intangible asset generated when a company does something positive that has value

          

  12. penetration pricinga pricing strategy that uses a low price during the early stages of a product's life cycle to gain market share

          

  13. blogshort for logotype, a company trademark or sign

          

  14. buzz marketinganother name for word-of-mouth marketing

          

  15. cost-plus pricingtakes the organization's product cost and adds a desired markup

          

  16. prestige pricinga pricing strategy that uses a low price during the early stages of a product's life cycle to gain market share

          

  17. brand spiralinga cost-plus pricing strategy in which a predetermined percentage is applied to a product's cost to obtain its selling price

          

  18. mobile social networkingthe updating of social-network sites via mobile handsets

          

  19. blogosphereshort for logotype, a company trademark or sign

          

  20. trademarkan intangible asset generated when a company does something positive that has value

          

  21. institutional advertisingis designed to create awareness, interest, purchasing behavior, and post-purchase satisfaction for specific products and services

          

  22. press releasean announcement sent to the media to generate publicity that explains the "who, what, when, where, why, and how" of a story

          

  23. follow-the-leader pricingtakes the organization's product cost and adds a desired markup

          

  24. philanthropya concern for human and social welfare that is expressed by giving money through charities and foundations

          

  25. cause-related marketingpromotional efforts inspired by a commitment to a social, environmental, or political cause

          

  26. value pricing:more for less" strategy that balances quality and price

          

  27. not-for-profit organizationa not-for-profit organization that manages donated funds, which it distributes through grants to individuals or to other nonprofit organizations that help people and social causes

          

  28. edutainmentany word, name, symbol, or device used by an organization to distinguish its product

          

  29. personalized pricinga pricing strategy that uses a low price during the early stages of a product's life cycle to gain market share

          

  30. stealth marketingundercover, or deceptive, marketing efforts that are intended to appear as of they happened naturally

          

  31. price liningthe pricing strategy in which a firm sets high prices on its products or services to send a message of uniqueness or premium quality