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9 True/False questions

  1. licensingthe act of selling, taking public, or merging a company to yield proceeds for the owner(s).

          

  2. fair market valuethe price at which property or business is valued by the marketplace; the price it would fetch on the open market

          

  3. book valuethe price at which property or business is valued by the marketplace; the price it would fetch on the open market

          

  4. harvestingthe act of selling, taking public, or merging a company to yield proceeds for the owner(s).

          

  5. line extensionrenting your brand or other intellectual property to increase sales

          

  6. diversificationthe sale of all assets of a business concurrent with its being closed

          

  7. replication strategyrenting your brand or other intellectual property to increase sales

          

  8. mergerthe joining of two companies in order to share their respective strengths

          

  9. liquidationthe sale of all assets of a business concurrent with its being closed