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89 Matching questions

  1. product life cycle
  2. Small Business Administration (SBA)
  3. small business
  4. materials handling
  5. customer value triad
  6. ramp-up stage
  7. profit margin
  8. social media marketing
  9. physical distribution
  10. fixed costs
  11. entrepreneur
  12. trademark
  13. product
  14. franchise
  15. market segment
  16. Advertising
  17. mission statement
  18. labeling
  19. promotion mix
  20. supply chain management (SCM)
  21. odd-even pricing
  22. publicity
  23. prestige pricing
  24. manufacturer branding
  25. Core values
  26. marketing research
  27. breakeven point in units
  28. brand equity
  29. supply chain
  30. Demographic segmentation
  31. product concept
  32. storage warehouse
  33. distribution
  34. market share
  35. wholesalers (distributers)
  36. focus group
  37. demand-based pricing
  38. interruption marketing
  39. contribution margin per unit
  40. advertising agency
  41. executive summary
  42. psychographic segmentation
  43. cost-based pricing
  44. Retailers
  45. personal selling
  46. value chain
  47. packaging
  48. penetration pricing
  49. consumer behavior
  50. niche
  51. primary data
  52. sales promotion
  53. patent
  54. brand loyalty
  55. permission marketing
  56. breakeven analysis
  57. Small Business Development Center (SBDC)
  58. consumer market
  59. just-in-time production
  60. Marketing
  61. industry
  62. mass marketing
  63. Geographic segmentation
  64. variable costs
  65. industrial market
  66. private branding
  67. behavioral segmentation
  68. target costing
  69. external marketing environment
  70. market
  71. intermediary
  72. brand
  73. target market
  74. marketing concept
  75. service-producing sector
  76. project team
  77. public relations
  78. secondary data
  79. distribution center
  80. product development process
  81. marketing mix
  82. Service Corps of Retired Executives (SCORE)
  83. generic branding
  84. prototype
  85. marketing strategy
  86. goods-producing sector
  87. customer-relationship management
  88. business plan
  89. skimming pricing
  1. a Newly collected marketing information that addresses specific questions about the target market.
  2. b Product made by a manufacturer and sold to a retailer who in turn resells it under its own name.
  3. c Marketing consulting firm that develops and executes promotional campaigns for clients.
  4. d Group of buyers or potential buyers who share a common need that can be met by a certain product.
  5. e Value of a brand generated by a favorable consumer experience with a product.
  6. f Combination of product, price, place, and promotion (often called the four Ps) used to market products.
  7. g Form of promotion that focuses on getting a company or product mentioned in a newspaper, on TV, or in some other news media.
  8. h Consumer preference for a particular brand that develops over time based on satisfaction with a company's products.
  9. i SBA program in which centers housed at colleges and other locations provide free training and technical information to current and prospective small business owners.
  10. j Description of what a new product will look like and how it will work.
  11. k Pricing strategy that bases the price of a product on how much people are willing to pay for it.
  12. l Four stages that a product goes through over its life: introduction, growth, maturity, and decline.
  13. m Something that can be marketed to customers because it provides a benefit and satisfies a need.
  14. n Marketing that interrupts people to get their attention (with the hope they will listen to the ad), such as TV advertising.
  15. o Number of sales units at which net income is zero.
  16. p Factors external to the firm that present threats and opportunities and that require shifts in marketing plans.
  17. q Costs that vary, in total, as the quantity of goods sold changes but stay constant on a per-unit basis.
  18. r Pricing strategy in which the seller charges a low price on a new product to discourage competition and gain market share.
  19. s The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  20. t Group of potential customers with common characteristics that influence their buying decisions.
  21. u Process of collecting and analyzing data that's relevant to a specific marketing situation.
  22. v Sales approach in which a company provides an incentive for potential customers to buy something.
  23. w Individual who identifies a business opportunity and assumes the risk of creating and running a business to take advantage of it.
  24. x Process of dividing consumers by behavioral variables, such as attitude toward the product, user status, or usage rate.
  25. y Pricing strategy that bases the selling price of a product on its cost plus a reasonable profit.
  26. z Process of dividing the market into groups based on such variables as age and income.
  27. aa Branding strategy in which a manufacturer sells one or more products under its own brand names.
  28. ab Pricing strategy in which a seller generates early profits by starting off charging the highest price that customers will pay.
  29. ac Location where products are received from multiple suppliers, stored temporarily, and then shipped to their final destinations.
  30. ad Product with no branding information attached to it except a description of its contents.
  31. ae Stage in the product development process during which employees are trained in necessary production processes and new products are tested.
  32. af All businesses whose primary purpose is to produce tangible goods.
  33. ag Excess of revenue per unit over variable cost per unit.
  34. ah Method of determining the level of sales at which the company will break even (have no profit or loss).
  35. ai Wholesaler or retailer who helps move products from their original source to the end user.
  36. aj The practice of including social media as part of a company's marketing program.
  37. ak Building used for the temporary storage of goods.
  38. al Intermediaries who buy goods from suppliers and sell them to businesses that will either resell or use them.
  39. am Word, symbol, or other mark used to identify and legally protect a product from being copied.
  40. an Basic philosophy of satisfying customer needs while meeting organizational goals.
  41. ao Buyers who want a product for personal use.
  42. ap Information on the package of a product that identifies the product and provides details of the package contents.
  43. aq Process of integrating all the activities in the supply chain.
  44. ar Statement of fundamental beliefs describing what's appropriate and important in conducting organizational activities and providing a guide for the behavior of organization members.
  45. as One-on-one communication with customers or potential customers.
  46. at Company's portion of the market that it has targeted.
  47. au Various ways to communicate with customers, including advertising, personal selling, sales promotion, and publicity.
  48. av Individuals from different functional areas assigned to work together throughout the product development process.
  49. aw Buyers who want a product for use in making other products.
  50. ax Costs that don't change when the amount of goods sold changes.
  51. ay System for reducing inventories and costs by requiring suppliers to deliver materials just in time to go into the production process.
  52. az Word, letter, sound, or symbol that differentiates a product from similar products on the market.
  53. ba Series of activities by which a product idea is transformed into a final product.
  54. bb Group of individuals brought together for the purpose of asking them questions about a product or marketing strategy.
  55. bc Decision process that individuals go through when purchasing or using products.
  56. bd Process of classifying consumers on the basis of individual lifestyles as reflected in people's interests, activities, attitudes, and values.
  57. be Paid, nonpersonal communication designed to create an awareness of a product or company.
  58. bf Three factors that customers consider in determining the value of a product: quality, service, and price.
  59. bg Specific group of customers who should be interested in your product, have access to it, and have the means to buy it.
  60. bh Intermediaries who buy goods from producers and sell them to consumers.
  61. bi All businesses whose primary purpose is to provide a service rather than make tangible goods.
  62. bj All activities involved in getting the right quantity of a product to the right customer at the right time and at a reasonable cost.
  63. bk Practice of pricing products a few cents (or dollars) under an even number.
  64. bl According to the SBA, a business that is independently owned and operated, is organized for profit, and is not dominant in its field.
  65. bm Strategy for retaining customers by gathering information about them, understanding them, and treating them well.
  66. bn Entire range of activities involved in delivering value to customers.
  67. bo Group of businesses that compete with one another to market products that are the same or similar.
  68. bp The practice of sending out messages to a vast audience of anonymous people.
  69. bq Pricing strategy that determines how much to invest in a product by figuring out how much customers will pay and subtracting an amount for profit.
  70. br Form of marketing in which companies ask customers or potential customers for permission to contact them or send them marketing materials.
  71. bs Process of physically moving or carrying goods during production, warehousing, and distribution.
  72. bt SBA program in which a businessperson needing advice is matched with a member of a team of retired executives working as volunteers.
  73. bu Process of dividing a market according to such variables as climate, region, and population density.
  74. bv Amount that a company earns on each unit sold.
  75. bw Formal document describing a proposed business concept, description of the proposed business, industry analysis, mission statement and core values, a management plan, a description of goods or services, a description of production processes, and marketing and financial plans.
  76. bx Communication activities undertaken by companies to garner favorable publicity for themselves and their products.
  77. by Information used in marketing decisions that has already been collected for other purposes.
  78. bz Flow that begins with the purchase of raw materials and ends in the sale of a finished product to an end user.
  79. ca Container that holds a product and can influence a consumer's decision to buy or pass it up.
  80. cb Physical model of a new product.
  81. cc Overview emphasizing the key points of a business plan to get the reader excited about the business's prospects.
  82. cd Activity needed to get a product from where it was manufactured to the customer.
  83. ce Grant of the exclusive right to produce or sell a product, process, or invention.
  84. cf Plan for selecting a target market and creating, pricing, promoting, and distributing products that satisfy customers.
  85. cg Practice of setting a price artificially high to foster the impression that it is a product of high quality.
  86. ch Narrowly defined group of potential customers with a fairly specific set of needs.
  87. ci Form of business ownership in which a franchiser (a seller) grants a franchisee (a buyer) the right to use a brand name and to sell its products or services.
  88. cj Government agency that helps prospective owners set up small businesses, obtain financing, and manage ongoing operations.
  89. ck Statement describing an organization's purpose or mission—its reason for existence—and telling stakeholders what the organization is committed to doing.