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  • brand

    that which distinguishes goods or services through a design, symbol, name, term, or other features


    population statistics

    market research

    the collection and analysis of data regarding target markets, industries, and competitors

    market segment

    a group of consumers or businesses that have a similar response to a particular type of product or service


    the development and use of strategies for getting a product or service to customers and generating interest in it


    distinguishing a product or service from similar products or services being offered to the same market

    primary research

    conducted directly on a subject or subjects

    product life cycle (PLC)

    the four stages that a product or service goes through as it matures in the market - introduction, growth, maturity, and decline

    secondary research

    carried out indirectly through existing resources

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